Mineral Sunscreen Face Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mineral Sunscreen Face sales on Amazon US totaled 853,000 units in July 2026 (▼ 39.0% vs. the prior month), generating an estimated $19,721,160 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.5% of unit volume and 40.4% of revenue, while a typical listing is priced at $23.96. The keyword itself pulled 19,230 Amazon queries over the same period (▼ 27.2% MoM).
Zooming out to the 12-month window ending July 2026, the mineral sunscreen face Top 50 moved 7,420,400 units and $181,730,553 in cumulative sales — an average of 618,367 units and $15,144,213 per month. Monthly throughput topped out at 1,398,000 units in June 2026 and dipped to 334,200 in December 2025, leaving the latest reading 61.8% higher than August 2025.
Mineral Sunscreen Face Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
853K
▼ 39.0% MoM
Monthly Revenue 2026/07
$19.7M
▼ 40.9% MoM
Top 10 Market Share 2026/07
44.5%
Mineral Sunscreen Face Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mineral sunscreen face listing on Amazon US in July 2026 is ASIN B084ZP848Y (Brand: BLUE LIZARD), which sold 70,000 units at $15.48 apiece — equal to 8.2% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 380,000 units and $7,961,300 in July 2026 — 44.5% of unit volume and 40.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mineral Sunscreen Face' on Amazon
July 2026
Is 44.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B084ZP848Y
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
70K
▼ 22.2%vs. prior month
$1M
latest month
12-month trend
B002MSN3QQ
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
60K
▼ 14.3%vs. prior month
$2.7M
latest month
12-month trend
B005IHT94S
Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion, SPF 70, 3 fl. oz | Broad Spectrum for UVA/UVB Protection, Lightweight, Water-Resistant up to 80 Minutes, Oxybenzone-Free
40K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B00ZPWR0N8
EltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
30K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B07YLKXV11
CeraVe Tinted Sunscreen for Face, Mineral SPF 30 Moisturizer, Medium, 1.7oz | Skin Care, Face Sunscreen, Hyaluronic Acid, Zinc Oxide, Titanium Dioxide, Sheer Tint, Healthy Glow, Blends Seamlessly
30K
▼ 25.0%vs. prior month
$413.4K
latest month
12-month trend
B0FXH5LHN8
SKIN1004 Hyalu-Cica Water-Fit Sun Serum UV, SPF 50 Sunscreen, 1.69 fl.oz | UV Protection Centella Sunscreen for Face with Hyaluronic Acid, Lightweight, No White Cast, Korean Skin Care
30K
▼ 57.1%vs. prior month
$497.1K
latest month
12-month trend
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Best Mineral Sunscreen Face Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BLUE LIZARD is the best-performing mineral sunscreen face brand in July 2026, moving 100,000 units across 2 ASINs for 26.3% of Top 10 volume. EltaMD follows with 90,000 units (23.7%), ahead of Neutrogena on 70,000 units (18.4%).
With 7 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.18 to $46.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BLUE LIZARD
2 ASINs in Top 10
26.3%
Units
100K
Revenue
$1.2M
Avg. price
$11.70
B084ZP848Y
$15.48·★4.4·21.3K revsBlue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
Units sold70KB083VTP119
$7.92·★4.4·21.3K revsBLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz | Zinc Oxide, 100% Mineral Actives, Water Resistant, UVA/UVB Protection, TSA-Friendly, Vegan, Fragrance-Free, All-Skin Types
Units sold30K
EltaMD
2 ASINs in Top 10
23.7%
Units
90K
Revenue
$4M
Avg. price
$46.00
B002MSN3QQ
$45.00·★4.6·48.2K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold60KB00ZPWR0N8
$47.00·★4.5·21.5K revsEltaMD UV Clear Face Sunscreen with Zinc Oxide, Oil-Free, SPF 46 and SPF 50 | Calms and Protects Acne-Prone Skin and Rosacea, No White Cast, Dermatologist Recommended, Available in Three Tints and Sizes
Units sold30K
Neutrogena
2 ASINs in Top 10
18.4%
Units
70K
Revenue
$769.6K
Avg. price
$11.18
B005IHT94S
$9.88·★4.5·39.8K revsNeutrogena Ultra Sheer Dry Touch Sunscreen Lotion, SPF 70, 3 fl. oz | Broad Spectrum for UVA/UVB Protection, Lightweight, Water-Resistant up to 80 Minutes, Oxybenzone-Free
Units sold40KB08L88LZ4V
$12.48·★4.6·9.8K revsNeutrogena Clear Face Sunscreen Lotion SPF 50, 3 fl. oz | For Acne-Prone Skin, Broad Spectrum UVA/UVB Protection, Fragrance-Free, Oxybenzone-Free, Water-Resistant
Units sold30K
Trending Mineral Sunscreen Face Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07YLKXV11 booked 30K units at $13.97, with ▼ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07YLKXV11
CeraVe Tinted Sunscreen for Face, Mineral SPF 30 Moisturizer, Medium, 1.7oz | Skin Care, Face Sunscreen, Hyaluronic Acid, Zinc Oxide, Titanium Dioxide, Sheer Tint, Healthy Glow, Blends Seamlessly
Price
$13.97
Rating
4.4
Reviews
68.7K
Latest month sales
B0BZ3G9GKL
HARUHARU Black Rice Moisture Airyfit Daily Sunscreen SPF50+ 1.69 fl.oz. | No White Cast, Lightweight Application, Hydrating, Hyaluronic Acid, Ceramide, Sensitive Skin, Korean Skin care
Price
$18.00
Rating
4.6
Reviews
6.6K
Latest month sales
B083VTP119
BLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz | Zinc Oxide, 100% Mineral Actives, Water Resistant, UVA/UVB Protection, TSA-Friendly, Vegan, Fragrance-Free, All-Skin Types
Unlock to view ASIN details and product titles
Price
$7.92
Rating
4.4
Reviews
21.3K
Latest month sales
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