Sunburn Relief Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sunburn Relief sales on Amazon US totaled 533,000 units in July 2026 (▼ 26.3% vs. the prior month), generating an estimated $6,117,830 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.5% of unit volume and 46.9% of revenue, while a typical listing is priced at $12.86. The keyword itself pulled 23,854 Amazon queries over the same period (▼ 37.2% MoM).
Zooming out to the 12-month window ending July 2026, the sunburn relief Top 50 moved 5,119,250 units and $60,454,361 in cumulative sales — an average of 426,604 units and $5,037,863 per month. Monthly throughput topped out at 723,000 units in June 2026 and dipped to 293,000 in May 2026, leaving the latest reading 34.3% higher than August 2025.
Sunburn Relief Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
533K
▼ 26.3% MoM
Monthly Revenue 2026/07
$6.1M
▼ 27.8% MoM
Top 10 Market Share 2026/07
52.5%
Sunburn Relief Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sunburn relief listing on Amazon US in July 2026 is ASIN B00HQRCNWI (Brand: Benadryl), which sold 80,000 units at $6.48 apiece — equal to 15.0% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $2,868,600 in July 2026 — 52.5% of unit volume and 46.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sunburn Relief' on Amazon
July 2026
Is 52.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00HQRCNWI
Benadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
80K
▼ 20.0%vs. prior month
$518.4K
latest month
12-month trend
B0107QPFBU
Aquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
50K
▼ 16.7%vs. prior month
$609.5K
latest month
12-month trend
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B09RYRCXKM
Aquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
30K
▼ 25.0%vs. prior month
$293.1K
latest month
12-month trend
B00XTTFI6K
Seven Minerals Aloe Vera Gel with Freshly Cut Pure Organic Aloe - Big 12oz - Texas Grown, HighestQuality, Vegan, Unscented, Non-Sticky - After Sun, Skin & Face Moisturizer, Hair Mask
20K
▲ 0.0%vs. prior month
$381.6K
latest month
12-month trend
B0B3SCM1L6
Tower 28 SOS Daily Rescue Soothing Hypochlorous Acid Spray for Face (1 oz) | Hypochlorous Acid Face Mist to Calm & Purify Sensitive Skin, On-the-Go Toner & Facial Cleanser Spray, Skin Care Essential
20K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
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Best Sunburn Relief Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Benadryl is the best-performing sunburn relief brand in July 2026, moving 100,000 units across 3 ASINs for 35.7% of Top 10 volume. Aquaphor follows with 80,000 units (28.6%), ahead of Hawaiian Tropic on 30,000 units (10.7%).
With 7 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.82 to $10.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Benadryl
3 ASINs in Top 10
35.7%
Units
100K
Revenue
$629.1K
Avg. price
$5.82
B00HQRCNWI
$6.48·★4.6·45.5K revsBenadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz | Topical Itch Relief Gel, Soothing Relief, Scrapes, Insect Bites, Sunburn and More, Great for Outdoors
Units sold80KB01J24FQPS
$5.48·★4.7·4.5K revsBenadryl Extra Strength Itch Stopping Cream, Diphenhydramine HCl, 1 oz | Zinc Acetate Skin Protectant, Topical Analgesic Cream, Anti-Itch Ointment, Insect Bite & Sunburn Relief
Units sold10KB00HANX066
$5.49·★4.7·3.6K revsBenadryl Extra Strength Itch Cooling Spray, Topical Analgesic 2 fl. oz | Diphenhydramine HCl & Zinc Acetate Skin Protectant, Fast Relief from Insect Bites, Travel Size
Units sold10K
Aquaphor
2 ASINs in Top 10
28.6%
Units
80K
Revenue
$902.6K
Avg. price
$10.96
B0107QPFBU
$12.19·★4.8·44.9K revsAquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold50KB09RYRCXKM
$9.74·★4.8·16.2K revsAquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
Units sold30K
Hawaiian Tropic
1 ASIN in Top 10
10.7%
Units
30K
Revenue
$329.1K
Avg. price
$10.97
B07BH4DD2M
$10.97·★4.5·15.5K revsHawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
Units sold30K
Trending Sunburn Relief Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01J24FQPS booked 10K units at $5.48, with ▲ 0.0% MoM change. On the growth side, B097CGDN7J leads positive momentum with ▲ 66.7% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01J24FQPS
Benadryl Extra Strength Itch Stopping Cream, Diphenhydramine HCl, 1 oz | Zinc Acetate Skin Protectant, Topical Analgesic Cream, Anti-Itch Ointment, Insect Bite & Sunburn Relief
Price
$5.48
Rating
4.7
Reviews
4.5K
Latest month sales
B00HANX066
Benadryl Extra Strength Itch Cooling Spray, Topical Analgesic 2 fl. oz | Diphenhydramine HCl & Zinc Acetate Skin Protectant, Fast Relief from Insect Bites, Travel Size
Price
$5.49
Rating
4.7
Reviews
3.6K
Latest month sales
B097CGDN7J
Aloderma Aloe Vera Gel Made within 12 Hours of Harvest with 99% Pure Organic Aloe Vera - Pump Bottle - Ideal for Face and Body, Soothing & Hydrating Sunburn Relief, Great for Scalp & Hair - 10.6oz
Unlock to view ASIN details and product titles
Price
$15.29
Rating
4.6
Reviews
3K
Latest month sales
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