Hawaiian Tropic Tanning Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hawaiian Tropic Tanning Oil sales on Amazon US totaled 252,700 units in July 2026 (▼ 44.3% vs. the prior month), generating an estimated $3,773,039 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.3% of unit volume and 35.4% of revenue, while a typical listing is priced at $17.68. The keyword itself pulled 16,071 Amazon queries over the same period (▼ 53.5% MoM).
Zooming out to the 12-month window ending July 2026, the hawaiian tropic tanning oil Top 50 moved 1,900,750 units and $30,589,536 in cumulative sales — an average of 158,396 units and $2,549,128 per month. Monthly throughput topped out at 454,000 units in June 2026 and dipped to 54,600 in October 2025, leaving the latest reading 110.7% higher than August 2025.
Hawaiian Tropic Tanning Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
252.7K
▼ 44.3% MoM
Monthly Revenue 2026/07
$3.8M
▼ 44.7% MoM
Top 10 Market Share 2026/07
46.3%
Hawaiian Tropic Tanning Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hawaiian tropic tanning oil listing on Amazon US in July 2026 is ASIN B07BH4DD2M (Brand: Hawaiian Tropic), which sold 30,000 units at $10.97 apiece — equal to 11.9% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 117,000 units and $1,336,390 in July 2026 — 46.3% of unit volume and 35.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hawaiian Tropic Tanning Oil' on Amazon
July 2026
Is 46.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B0031O5QF6
Hawaiian Tropic Sheer Touch Lotion Sunscreen, Moisturizing Broad-Spectrum Protection, SPF 30, Sun, Mango, 8 Oz | Radiant finish, Oil-free body sunscreen, Water resistant sunblock, UVA/UVB broad spectrum protection, Island tropical scent
10K
▼ 75.0%vs. prior month
$98.8K
latest month
12-month trend
B00T7MZQ3S
Australian Gold Rapid Tanning Intensifier Lotion, 8.5 Fl Oz | With Tea Tree Oil and Aloe Vera | Vitamin E
10K
▼ 50.0%vs. prior month
$73.7K
latest month
12-month trend
B07YZQYBVN
Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15, Immediate Glow & Dries Fast, Broad Spectrum, Water Resistant, Non-Greasy, Oxybenzone Free, Cruelty Free, 6 Ounce
10K
▼ 50.0%vs. prior month
$88.2K
latest month
12-month trend
B07YZRJTMR
Australian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30, Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free, Bronzer New, Orange, 6 Oz
10K
▼ 50.0%vs. prior month
$88.7K
latest month
12-month trend
B00I51885U
Carroten Intensive Tanning Gel, Browning Tan Accelerator, 5 oz | Non-Greasy, Water-Resistant with Carrot and Coconut Oil, Vitamin A & E For Moisture & Hydration, Made in Greece
10K
▼ 50.0%vs. prior month
$282.6K
latest month
12-month trend
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Best Hawaiian Tropic Tanning Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hawaiian Tropic is the best-performing hawaiian tropic tanning oil brand in July 2026, moving 58,000 units across 4 ASINs for 49.6% of Top 10 volume. Australian Gold follows with 40,000 units (34.2%), ahead of Carroten on 10,000 units (8.5%).
With 4 brands splitting the Top 10 and 92.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.20 to $23.29, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hawaiian Tropic
4 ASINs in Top 10
49.6%
Units
58K
Revenue
$639.8K
Avg. price
$11.05
B07BH4DD2M
$10.97·★4.5·15.5K revsHawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
Units sold30KB0031O5QF6
$9.97·★4.7·12.7K revsHawaiian Tropic Sheer Touch Lotion Sunscreen, Moisturizing Broad-Spectrum Protection, SPF 30, Sun, Mango, 8 Oz | Radiant finish, Oil-free body sunscreen, Water resistant sunblock, UVA/UVB broad spectrum protection, Island tropical scent
Units sold10KB00FLRHYCE
$8.29·★4.6·12.9K revsHawaiian Tropic Weightless Hydration SPF 30 Face Sunscreen, 1.7 Fl Oz | Lightweight hydrating lotion, Travel size sunscreen for face, Non-comedogenic sunblock, Layers under makeup
Units sold9KB08Q2QK7F1
$14.99·★4.8·25K revsHawaiian Tropic Weightless Hydration After Sun Lotion, 6 Fl Oz (2 Pack) | 24 hour moisturizing after sun care, Hydrating lotion with aloe and shea butter, Coconut papaya scent, Lightweight texture
Units sold9K
Australian Gold
4 ASINs in Top 10
34.2%
Units
40K
Revenue
$324.3K
Avg. price
$8.20
B00T7MZQ3S
$7.37·★4.6·18.5K revsAustralian Gold Rapid Tanning Intensifier Lotion, 8.5 Fl Oz | With Tea Tree Oil and Aloe Vera | Vitamin E
Units sold10KB07YZQYBVN
$8.77·★4.6·7.5K revsAustralian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 15, Immediate Glow & Dries Fast, Broad Spectrum, Water Resistant, Non-Greasy, Oxybenzone Free, Cruelty Free, 6 Ounce
Units sold10KB07YZRJTMR
$9.29·★4.6·4.1K revsAustralian Gold Continuous Spray Sunscreen with Instant Bronzer SPF 30, Immediate Glow & Dries Fast Water Resistant NonGreasy Oxybenzone Free Cruelty Free, Bronzer New, Orange, 6 Oz
Units sold10KB07YZR5WXC
$7.37·★4.6·4.9K revsAustralian Gold SPF 30 Spray Gel Sunscreen, Instant Bronzer, 8 fl oz
Units sold10K
Carroten
1 ASIN in Top 10
8.5%
Units
10K
Revenue
$282.6K
Avg. price
$23.29
B00I51885U
$23.29·★4.3·10.8K revsCarroten Intensive Tanning Gel, Browning Tan Accelerator, 5 oz | Non-Greasy, Water-Resistant with Carrot and Coconut Oil, Vitamin A & E For Moisture & Hydration, Made in Greece
Units sold10K
Trending Hawaiian Tropic Tanning Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GT16PZ31 leads positive momentum with ▲ 20.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GT16PZ31
Palmer’s Cocoa Butter Formula, Natural Bronze Sunless Tanning Moisturizing Body Oil (8.5 fl oz), Face & Body Gradual Tanner, Buildable, Natural-Looking Tan in 3 Days, No Streak, 48-Hour Moisture
Price
$10.99
Rating
4.1
Reviews
237
Latest month sales
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