Summer Birthday Party Decorations Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Summer Birthday Party Decorations sales on Amazon US totaled 180,700 units in July 2026 (▼ 13.8% vs. the prior month), generating an estimated $1,632,343 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.9% of unit volume and 60.7% of revenue, while a typical listing is priced at $12.08. The keyword itself pulled 3,857 Amazon queries over the same period (▼ 67.9% MoM).
Zooming out to the 12-month window ending July 2026, the summer birthday party decorations Top 50 moved 1,647,850 units and $14,135,521 in cumulative sales — an average of 137,321 units and $1,177,960 per month. Monthly throughput topped out at 209,700 units in June 2026 and dipped to 78,100 in November 2025, leaving the latest reading 1.0% higher than August 2025.
Summer Birthday Party Decorations Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
180.7K
▼ 13.8% MoM
Monthly Revenue 2026/07
$1.6M
▼ 8.1% MoM
Top 10 Market Share 2026/07
65.9%
Summer Birthday Party Decorations Market Share & Sales Concentration on Amazon US — July 2026
The most-sold summer birthday party decorations listing on Amazon US in July 2026 is ASIN B06XGNL1RX (Brand: Ring Pop), which sold 30,000 units at $8.54 apiece — equal to 16.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 119,000 units and $991,600 in July 2026 — 65.9% of unit volume and 60.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Summer Birthday Party Decorations' on Amazon
July 2026
Is 65.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B06XGNL1RX
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
30K
▼ 25.0%vs. prior month
$116.1K
latest month
12-month trend
B00N1QPNMA
PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
20K
▼ 33.3%vs. prior month
$165.6K
latest month
12-month trend
B0CR6SG9NZ
Arrowom Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
20K
▲ 0.0%vs. prior month
$192K
latest month
12-month trend
B0CKX7H63H
Tinsel Foil Fringe Curtains Wavy Backdrop for Parties Sparkle Metallic Wavy Foil Fringe Backdrop Curtain for Party Decorations Photo Booth Props for Birthday Graduation Wedding
9K
▲ 0.0%vs. prior month
$53.9K
latest month
12-month trend
B07NWR7HKD
JOYIN 12-Pack 12“ Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set, Rainbow Color Blow Up Luau Decorations Favors Gifts (12")
9K
▼ 10.0%vs. prior month
$85.9K
latest month
12-month trend
B0BYD5TDVP
Iridescent Party Streamers Backdrop - GREATRIL Neon Transparent Holographic Tinsel Foil Fringe Curtain for Mermaid/Frozen/Sea/Euphoria/ERAS Party Theme Decorations 3.2ft x 6.5ft 2 PCS
8K
▲ 0.0%vs. prior month
$105.5K
latest month
12-month trend
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Best Summer Birthday Party Decorations Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ring Pop is the best-performing summer birthday party decorations brand in July 2026, moving 30,000 units across 1 ASIN for 25.2% of Top 10 volume. PartySticks follows with 20,000 units (16.8%), ahead of Arrowom on 20,000 units (16.8%).
Volume is spread across 8 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ring Pop
1 ASIN in Top 10
25.2%
Units
30K
Revenue
$116.1K
Avg. price
$8.54
B06XGNL1RX
$8.54·★4.8·88.7K revsRing Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 20 Count w/Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bag Stuffers
Units sold30K
PartySticks
1 ASIN in Top 10
16.8%
Units
20K
Revenue
$165.6K
Avg. price
$7.99
B00N1QPNMA
$7.99·★4.6·28.9K revsPartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
Units sold20K
Arrowom
1 ASIN in Top 10
16.8%
Units
20K
Revenue
$192K
Avg. price
$9.99
B0CR6SG9NZ
$9.99·★4.5·3.4K revsArrowom Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
Units sold20K
Trending Summer Birthday Party Decorations Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B071JR7GYP booked 6K units at $29.99. On the growth side, B0GWMFPYQZ leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071JR7GYP
JOYIN JOYIN 60" Inflatable Palm Tree Cooler, Beach Theme Decor, Pool Party Decorations, Luau Hawaiian Birthday Party Supplies, Ocean Jungle Tropical Themed Summer Outdoor Drink Cooler
Price
$29.99
Rating
4.2
Reviews
5.6K
Latest month sales
B0BC1524WW
Pennant Banner Flags Pastel - GREATRIL Colorful Triangle Banners for Birthday Easter Classroom School Carnival Garland Outdoor Burlap Bunting Party Decorations 4 Strings
Price
$13.29
Rating
4.7
Reviews
475
Latest month sales
B0GWMFPYQZ
50Pcs Rainbow Colorful Balloons Kit for Birthday Summer Party Decorations | 12Inch Tropical Hawaiian Teal Orange Pink Metallic Green Gold Confetti Balloons for Kid Beach Pool Back to School Party Decor
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.7
Reviews
955
Latest month sales
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