Balloon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Balloon sales on Amazon US totaled 197,000 units in July 2026 (▼ 3.9% vs. the prior month), generating an estimated $2,005,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.2% of unit volume and 51.6% of revenue, while a typical listing is priced at $8.99. The keyword itself pulled 19,989 Amazon queries over the same period (▲ 0.1% MoM).

Zooming out to the 12-month window ending July 2026, the balloon Top 50 moved 2,079,550 units and $18,135,784 in cumulative sales — an average of 173,296 units and $1,511,315 per month. Monthly throughput topped out at 205,000 units in June 2026 and dipped to 135,100 in May 2026, leaving the latest reading 17.5% higher than August 2025.

2.1MTotal units sold · Last 12 months
$18.1MTotal revenue · Last 12 months
20K▲ 0.1% MoM
Monthly search volume
$8.99Avg. price · July 2026

Balloon Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales167.7K
Revenue$1.4M

2025/09

Sales171.5K
Revenue$1.4M

2025/10

Sales184.6K
Revenue$1.5M

2025/11

Sales153.4K
Revenue$1.2M

2025/12

Sales157.9K
Revenue$1.3M

2026/01

Sales152.6K
Revenue$1.3M

2026/02

Sales171.9K
Revenue$1.5M

2026/03

Sales183.9K
Revenue$1.6M

2026/04

Sales199K
Revenue$1.7M

2026/05

Sales135.1K
Revenue$1.2M

2026/06

Sales205K
Revenue$1.9M
197K

2026/07

Sales197K
Revenue$2M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

197K

▼ 3.9% MoM

Monthly Revenue 2026/07

$2M

▲ 4.5% MoM

Top 10 Market Share 2026/07

44.2%

See the Top 10 ASINs driving 44.2% of sales

Balloon Market Share & Sales Concentration on Amazon US — July 2026

The most-sold balloon listing on Amazon US in July 2026 is ASIN B0948WG3KV (Brand: ALLFUN), which sold 10,000 units at $7.95 apiece — equal to 5.1% of every unit tracked in this report.

The Top 10 ASINs account for 87,000 units and $1,035,460 in July 2026 — 44.2% of unit volume and 51.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Balloon' on Amazon

July 2026
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44.2% Volume Share 87K units sold
51.6% Revenue Share $1M estimated
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Top 5 Volume Share breakdown

B0948WG3KV 5.1%
B09L7MDNH6 5.1%
B0BLVJV2YG 5.1%
B0BZCHMVTK 5.1%
B09VLJJPL6 5.1%
Others 74.6%
#1
ALLFUN 1000 Pieces Glue Point Dots Double Sided Adhesive for Balloons Craft | Double Sided, Sticky, Removable, Clear

B0948WG3KV

ALLFUN 1000 Pieces Glue Point Dots Double Sided Adhesive for Balloons Craft | Double Sided, Sticky, Removable, Clear

$7.95· 4.4·5.2K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$77.7K

latest month

Monthly Trend

12-month trend

#2
100Pcs clear 260 Balloons Clear Long Skinny Latex Balloon for Animal Ballons, Premium Quality Balloons for Beginners Baloons Making Kid's Carnivals Party Decoartion

B09L7MDNH6

100Pcs clear 260 Balloons Clear Long Skinny Latex Balloon for Animal Ballons, Premium Quality Balloons for Beginners Baloons Making Kid's Carnivals Party Decoartion

$5.88· 4.7·9.8K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$58.8K

latest month

Monthly Trend

12-month trend

#3
LEEZZIZZ 30Pcs Punch Balloons, Thickened Neon Punching Balloon Heavy Duty Party Favors for Kids with Rubber Band Handle, Bouncy Balls for Birthday Weddings Goodie Bag Stuffer Supply

B0BLVJV2YG

LEEZZIZZ 30Pcs Punch Balloons, Thickened Neon Punching Balloon Heavy Duty Party Favors for Kids with Rubber Band Handle, Bouncy Balls for Birthday Weddings Goodie Bag Stuffer Supply

$8.88· 4.6·4.2K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$88.8K

latest month

Monthly Trend

12-month trend

#4
Bezente Assorted Latex Rainbow Balloons 100 Pack 12 inch | Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations

B0BZCHMVTK

Bezente Assorted Latex Rainbow Balloons 100 Pack 12 inch | Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations

$6.29· 4.6·14.1K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$66.7K

latest month

Monthly Trend

12-month trend

#5
Balloon Pump Handheld Two-Way Dual Action - Hand Blower Air Pumper for Balloons - Ballon Inflator Pumping - Manual Baloon Inflators Machine (Green 1 Piece)

B09VLJJPL6

Balloon Pump Handheld Two-Way Dual Action - Hand Blower Air Pumper for Balloons - Ballon Inflator Pumping - Manual Baloon Inflators Machine (Green 1 Piece)

$6.99· 4.6·2.9K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$69.9K

latest month

Monthly Trend

12-month trend

#6
ZURU BUNCH O BALLOONS - 350 Rapid-Fill Crazy Color Water Balloons (10 Pack) Amazon Exclusive

B07XYQY7SV

ZURU BUNCH O BALLOONS - 350 Rapid-Fill Crazy Color Water Balloons (10 Pack) Amazon Exclusive

$23.29· 4.6·19.7K reviews
Monthly Sales

10K

▲ 150.0%

vs. prior month

Revenue

$249K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Balloon Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

ALLFUN is the best-performing balloon brand in July 2026, moving 10,000 units across 1 ASIN for 11.5% of Top 10 volume. KUULBELA follows with 10,000 units (11.5%), ahead of LEEZZIZZ on 10,000 units (11.5%).

Volume is spread across 10 brands, with the top three holding 34.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.88 to $8.88, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

11.5%
11.5%
11.5%
65.5%
ALLFUN
KUULBELA
LEEZZIZZ
Other brands
1

ALLFUN

1 ASIN in Top 10

11.5%

Units

10K

Revenue

$77.7K

Avg. price

$7.95

  • ALLFUN 1000 Pieces Glue Point Dots Double Sided Adhesive for Balloons Craft | Double Sided, Sticky, Removable, Clear

    B0948WG3KV

    $7.95·4.4·5.2K revs

    ALLFUN 1000 Pieces Glue Point Dots Double Sided Adhesive for Balloons Craft | Double Sided, Sticky, Removable, Clear

    Units sold10K
2

KUULBELA

1 ASIN in Top 10

11.5%

Units

10K

Revenue

$58.8K

Avg. price

$5.88

  • 100Pcs clear 260 Balloons Clear Long Skinny Latex Balloon for Animal Ballons, Premium Quality Balloons for Beginners Baloons Making Kid's Carnivals Party Decoartion

    B09L7MDNH6

    $5.88·4.7·9.8K revs

    100Pcs clear 260 Balloons Clear Long Skinny Latex Balloon for Animal Ballons, Premium Quality Balloons for Beginners Baloons Making Kid's Carnivals Party Decoartion

    Units sold10K
3

LEEZZIZZ

1 ASIN in Top 10

11.5%

Units

10K

Revenue

$88.8K

Avg. price

$8.88

  • LEEZZIZZ 30Pcs Punch Balloons, Thickened Neon Punching Balloon Heavy Duty Party Favors for Kids with Rubber Band Handle, Bouncy Balls for Birthday Weddings Goodie Bag Stuffer Supply

    B0BLVJV2YG

    $8.88·4.6·4.2K revs

    LEEZZIZZ 30Pcs Punch Balloons, Thickened Neon Punching Balloon Heavy Duty Party Favors for Kids with Rubber Band Handle, Bouncy Balls for Birthday Weddings Goodie Bag Stuffer Supply

    Units sold10K

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