Balloon Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Balloon sales on Amazon US totaled 197,000 units in July 2026 (▼ 3.9% vs. the prior month), generating an estimated $2,005,660 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.2% of unit volume and 51.6% of revenue, while a typical listing is priced at $8.99. The keyword itself pulled 19,989 Amazon queries over the same period (▲ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the balloon Top 50 moved 2,079,550 units and $18,135,784 in cumulative sales — an average of 173,296 units and $1,511,315 per month. Monthly throughput topped out at 205,000 units in June 2026 and dipped to 135,100 in May 2026, leaving the latest reading 17.5% higher than August 2025.
Balloon Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
197K
▼ 3.9% MoM
Monthly Revenue 2026/07
$2M
▲ 4.5% MoM
Top 10 Market Share 2026/07
44.2%
Balloon Market Share & Sales Concentration on Amazon US — July 2026
The most-sold balloon listing on Amazon US in July 2026 is ASIN B0948WG3KV (Brand: ALLFUN), which sold 10,000 units at $7.95 apiece — equal to 5.1% of every unit tracked in this report.
The Top 10 ASINs account for 87,000 units and $1,035,460 in July 2026 — 44.2% of unit volume and 51.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Balloon' on Amazon
July 2026









Is 44.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0948WG3KV
ALLFUN 1000 Pieces Glue Point Dots Double Sided Adhesive for Balloons Craft | Double Sided, Sticky, Removable, Clear
10K
▲ 0.0%vs. prior month
$77.7K
latest month
12-month trend

B09L7MDNH6
100Pcs clear 260 Balloons Clear Long Skinny Latex Balloon for Animal Ballons, Premium Quality Balloons for Beginners Baloons Making Kid's Carnivals Party Decoartion
10K
▲ 0.0%vs. prior month
$58.8K
latest month
12-month trend

B0BLVJV2YG
LEEZZIZZ 30Pcs Punch Balloons, Thickened Neon Punching Balloon Heavy Duty Party Favors for Kids with Rubber Band Handle, Bouncy Balls for Birthday Weddings Goodie Bag Stuffer Supply
10K
▲ 0.0%vs. prior month
$88.8K
latest month
12-month trend

B0BZCHMVTK
Bezente Assorted Latex Rainbow Balloons 100 Pack 12 inch | Bright Color Balloons for Birthday Bridal Shower Wedding Party Decorations
10K
▲ 0.0%vs. prior month
$66.7K
latest month
12-month trend

B09VLJJPL6
Balloon Pump Handheld Two-Way Dual Action - Hand Blower Air Pumper for Balloons - Ballon Inflator Pumping - Manual Baloon Inflators Machine (Green 1 Piece)
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend

B07XYQY7SV
ZURU BUNCH O BALLOONS - 350 Rapid-Fill Crazy Color Water Balloons (10 Pack) Amazon Exclusive
10K
▲ 150.0%vs. prior month
$249K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Balloon Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ALLFUN is the best-performing balloon brand in July 2026, moving 10,000 units across 1 ASIN for 11.5% of Top 10 volume. KUULBELA follows with 10,000 units (11.5%), ahead of LEEZZIZZ on 10,000 units (11.5%).
Volume is spread across 10 brands, with the top three holding 34.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.88 to $8.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ALLFUN
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$77.7K
Avg. price
$7.95

B0948WG3KV
$7.95·★4.4·5.2K revsALLFUN 1000 Pieces Glue Point Dots Double Sided Adhesive for Balloons Craft | Double Sided, Sticky, Removable, Clear
Units sold10K
KUULBELA
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$58.8K
Avg. price
$5.88

B09L7MDNH6
$5.88·★4.7·9.8K revs100Pcs clear 260 Balloons Clear Long Skinny Latex Balloon for Animal Ballons, Premium Quality Balloons for Beginners Baloons Making Kid's Carnivals Party Decoartion
Units sold10K
LEEZZIZZ
1 ASIN in Top 10
11.5%
Units
10K
Revenue
$88.8K
Avg. price
$8.88

B0BLVJV2YG
$8.88·★4.6·4.2K revsLEEZZIZZ 30Pcs Punch Balloons, Thickened Neon Punching Balloon Heavy Duty Party Favors for Kids with Rubber Band Handle, Bouncy Balls for Birthday Weddings Goodie Bag Stuffer Supply
Units sold10K
Trending Balloon Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07XYQY7SV booked 10K units at $23.29, with ▲ 150.0% MoM change. On the growth side, B08FH61MTP leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B07XYQY7SV
ZURU BUNCH O BALLOONS - 350 Rapid-Fill Crazy Color Water Balloons (10 Pack) Amazon Exclusive
Price
$23.29
Rating
4.6
Reviews
19.7K
Latest month sales

B0FKMWS4NC
260 Balloons - Clear Long Balloons for Tying Balloon Arch & Balloon Ties | 100Pcs Clear Animal Balloons, Skinny Balloons for Tying, Long to Tie, Twisting, Modeling, Making & Birthday Party Decor
Price
$5.89
Rating
4.7
Reviews
512
Latest month sales

B08FH61MTP
Bezente Gold Metallic Chrome Latex Helium Round Balloons 100 Pack 12 inch | Gold Balloons for Wedding Anniversary Graduation Retirement Golden Birthday Engagement Bachelorette Party Decorations
Unlock to view ASIN details and product titles
Price
$6.15
Rating
4.6
Reviews
14.1K
Latest month sales
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