Happy Birthday Banner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Happy Birthday Banner sales on Amazon US totaled 118,600 units in July 2026 (▲ 10.8% vs. the prior month), generating an estimated $1,089,124 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.3% of unit volume and 42.7% of revenue, while a typical listing is priced at $8.95. The keyword itself pulled 359,804 Amazon queries over the same period (▲ 35.3% MoM).
Zooming out to the 12-month window ending July 2026, the happy birthday banner Top 50 moved 1,116,650 units and $10,158,442 in cumulative sales — an average of 93,054 units and $846,537 per month. Monthly throughput topped out at 118,600 units in July 2026 and dipped to 55,800 in May 2026, leaving the latest reading 46.2% higher than August 2025.
Happy Birthday Banner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
118.6K
▲ 10.8% MoM
Monthly Revenue 2026/07
$1.1M
▲ 10.7% MoM
Top 10 Market Share 2026/07
41.3%
Happy Birthday Banner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold happy birthday banner listing on Amazon US in July 2026 is ASIN B0DLN1B4MJ (Brand: ZATAYE), which sold 10,000 units at $5.98 apiece — equal to 8.4% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 49,000 units and $465,460 in July 2026 — 41.3% of unit volume and 42.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Happy Birthday Banner' on Amazon
July 2026
Is 41.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DLN1B4MJ
2 Pack Glitter Pink Backdrop, 3.28 FT x 7.05 FT Birthday Party Decorations, Laser Pink Fringe Curtains Foil Streamer Tinsel, Pink Curtains Photo Backdrop Happy Birthday Valentines Day Backdrop
10K
▲ 11.1%vs. prior month
$59.8K
latest month
12-month trend
B0F88FJ56K
A little Birthday Toast to you - Funny Happy Birthday Gifts for Women, Men, Mom, Dad, Sister, Best Friend - Unique Birthday Decorations Crochet Toast Gift Card for Her Him Coworker Gifts Ideas
7K
▲ 16.7%vs. prior month
$66.4K
latest month
12-month trend
B0CTZ7S1M3
Fulmoon Older Wiser Hotter Banner Birthday sign, Champaign Gold | Funny Birthday Decorations for Women men 30th 40th 50th 60th 70th 80th Birthday Party Backdrop Gift
5K
▲ 25.0%vs. prior month
$50K
latest month
12-month trend
B0CZ918MZQ
Happy Birthday Party Decorations with Banner Balloons for Women | Happy Birthday Banner, Birthday Decor for Girls Women, Curtain Backdrop, Foil Heart Star Confetti Balloons, Hanging Swirls
5K
▲ 25.0%vs. prior month
$56.1K
latest month
12-month trend
B0BC1524WW
Pennant Banner Flags Pastel - GREATRIL Colorful Triangle Banners for Birthday Easter Classroom School Carnival Garland Outdoor Burlap Bunting Party Decorations 4 Strings | GREATRIL Colorful Triangle Banners Burlap Bunting Easter Carnival Garland School Party Decorations
4K
▲ 0.0%vs. prior month
$53.8K
latest month
12-month trend
B016ZQNX6A
Fecedy Happy Birthday Banner With Colorful Paper Flag Bunting Paper Circle Confetti Garland Swirl Streamers Honeycomb ball for Birthday Party Decorations
4K
▲ 0.0%vs. prior month
$38.4K
latest month
12-month trend
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Best Happy Birthday Banner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ZATAYE is the best-performing happy birthday banner brand in July 2026, moving 13,000 units across 2 ASINs for 26.5% of Top 10 volume. Ovrrcame follows with 7,000 units (14.3%), ahead of Fulmoon on 5,000 units (10.2%).
Volume is spread across 9 brands, with the top three holding 51.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.98 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ZATAYE
2 ASINs in Top 10
26.5%
Units
13K
Revenue
$78.3K
Avg. price
$5.98
B0DLN1B4MJ
$5.98·★4.5·5.6K revs2 Pack Glitter Pink Backdrop, 3.28 FT x 7.05 FT Birthday Party Decorations, Laser Pink Fringe Curtains Foil Streamer Tinsel, Pink Curtains Photo Backdrop Happy Birthday Valentines Day Backdrop
Units sold10KB0DLNMHZ73
$5.98·★4.5·5.6K revsZATAYE 2 Pack Dark Blue Foil Curtain Backdrop Birthday Party Decorations | Dark blue, Metallic Foil, 3.28 x 7.05 FT, Tinsel Backdrop, Foil Curtain Streamer, Party Decorations
Units sold3K
Ovrrcame
1 ASIN in Top 10
14.3%
Units
7K
Revenue
$66.4K
Avg. price
$9.98
B0F88FJ56K
$9.98·★4.8·1.2K revsA little Birthday Toast to you - Funny Happy Birthday Gifts for Women, Men, Mom, Dad, Sister, Best Friend - Unique Birthday Decorations Crochet Toast Gift Card for Her Him Coworker Gifts Ideas
Units sold7K
Fulmoon
1 ASIN in Top 10
10.2%
Units
5K
Revenue
$50K
Avg. price
$9.99
B0CTZ7S1M3
$9.99·★4.7·2K revsFulmoon Older Wiser Hotter Banner Birthday sign, Champaign Gold | Funny Birthday Decorations for Women men 30th 40th 50th 60th 70th 80th Birthday Party Backdrop Gift
Units sold5K
Trending Happy Birthday Banner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F2T82D51 booked 4K units at $11.99, with ▲ 100.0% MoM change. On the growth side, B0CHW7LV9D leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F2T82D51
Navy Blue and Black Birthday Decorations for Men Happy Birthday Banner | Blue Black and Silver Confetti Balloons Happy Birthday Decorations for Men Boys Party Decor
Price
$11.99
Rating
4.3
Reviews
705
Latest month sales
B0DLNMHZ73
ZATAYE 2 Pack Dark Blue Foil Curtain Backdrop Birthday Party Decorations | Dark blue, Metallic Foil, 3.28 x 7.05 FT, Tinsel Backdrop, Foil Curtain Streamer, Party Decorations
Price
$5.98
Rating
4.5
Reviews
5.6K
Latest month sales
B0CHW7LV9D
BEISHIDA Pre-Strung Glitter Pink Happy Birthday Banner Party Sign Decor | NO DIY,Happy Happy Birthday Banner Decorations,Happy Birthday Sign,Backdrop for Women/Kids birthday Party supplies
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.7
Reviews
342
Latest month sales
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