Sugar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sugar sales on Amazon US totaled 301,000 units in July 2026 (▼ 4.8% vs. the prior month), generating an estimated $1,866,050 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.5% of unit volume and 29.0% of revenue, while a typical listing is priced at $7.94. The keyword itself pulled 541,458 Amazon queries over the same period (▲ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the sugar Top 50 moved 3,236,950 units and $22,870,582 in cumulative sales — an average of 269,746 units and $1,905,882 per month. Monthly throughput topped out at 338,000 units in November 2025 and dipped to 199,700 in August 2025, leaving the latest reading 50.7% higher than August 2025.
Sugar Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
301K
▼ 4.8% MoM
Monthly Revenue 2026/07
$1.9M
▼ 3.5% MoM
Top 10 Market Share 2026/07
46.5%
Sugar Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sugar listing on Amazon US in July 2026 is ASIN B07NS86M42 (Brand: 365 by Whole Foods Market), which sold 20,000 units at $3.79 apiece — equal to 6.6% of every unit tracked in this report.
The Top 10 ASINs account for 140,000 units and $540,900 in July 2026 — 46.5% of unit volume and 29.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sugar' on Amazon
July 2026
Is 46.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07NS86M42
365 by Whole Foods Market, Organic Light Brown Sugar, 24 Ounce
20K
▲ 0.0%vs. prior month
$76.8K
latest month
12-month trend
B0D1L1KSMZ
Amazon Saver, White Sugar, 4 Lb
20K
▼ 50.0%vs. prior month
$65.4K
latest month
12-month trend
B0D1LCG5VS
Amazon Grocery, Dark Brown Sugar, 2lb
20K
▲ 0.0%vs. prior month
$41.4K
latest month
12-month trend
B01BWM57CK
DOMINO SUGAR Granulated Sugar, 64 OZ
20K
▲ 0.0%vs. prior month
$84.4K
latest month
12-month trend
B0D1LC2WRY
Amazon Grocery, Light Brown Sugar, 2lb
10K
▲ 0.0%vs. prior month
$20.7K
latest month
12-month trend
B000VDUHFO
Sweet'N Low, Zero Calorie Sweetener Packets, 100 Ct | Kosher & Gluten Free, Low Glycemic Index, Individual Tea and Coffee Sweetener Packets
10K
▲ 0.0%vs. prior month
$26K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sugar Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing sugar brand in July 2026, moving 30,000 units across 2 ASINs for 21.4% of Top 10 volume. IN THE RAW follows with 30,000 units (21.4%), ahead of 365 by Whole Foods Market on 20,000 units (14.3%).
Volume is spread across 7 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.07 to $5.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
2 ASINs in Top 10
21.4%
Units
30K
Revenue
$62.1K
Avg. price
$2.07
B0D1LCG5VS
$2.07·★4.8·2.4K revsAmazon Grocery, Dark Brown Sugar, 2lb
Units sold20KB0D1LC2WRY
$2.07·★4.8·2.4K revsAmazon Grocery, Light Brown Sugar, 2lb
Units sold10K
IN THE RAW
3 ASINs in Top 10
21.4%
Units
30K
Revenue
$152.4K
Avg. price
$5.33
B001JTVICA
$3.72·★4.8·2K revsSugar In The Raw, Turbinado Cane Sugar Packets, 100 Ct | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
Units sold10KB002KOTMX0
$4.36·★4.8·38.5K revsSugar In The Raw, Granulated Turbinado Cane Sugar, 2 LB Box | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
Units sold10KB0087RVIOU
$7.92·★4.8·38.5K revsSugar In The Raw, Turbinado Cane Sugar Packets, 200 Ct | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
Units sold10K
365 by Whole Foods Market
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$76.8K
Avg. price
$3.79
B07NS86M42
$3.79·★4.6·8.4K revs365 by Whole Foods Market, Organic Light Brown Sugar, 24 Ounce
Units sold20K
Trending Sugar Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09SBQ3CNZ leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0CZM6HWFV close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09SBQ3CNZ
C&H® Premium Pure Cane Granulated Sugar, 20 oz Canister, 3 Pack | Granular Crystals, Easy Pour Spout, Resealable Storage, Ideal for Baking Cooking Beverages, Controlled Dispensing, Pantry Use
Price
$23.99
Rating
4.5
Reviews
713
Latest month sales
B0CZM6HWFV
Sparkling Sugar (11oz) White Sparkling Sugar Crystals for Baking, Sanding Sugar, Extra Coarse Grain, Bright White, Maximize Sparkle, Holds Under Heat, Adds a Sweet Crunch, Non-GMO Sourced, Tested and Verified Gluten Free, Premium Quality
Price
$13.99
Rating
4.8
Reviews
1.3K
Latest month sales
B07FTX5JC4
Domino Sugar, Sugar Cane, 32 Ounce
Unlock to view ASIN details and product titles
Price
$9.34
Rating
4.6
Reviews
1.2K
Latest month sales
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