Sugar In The Raw Packets Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sugar In The Raw Packets sales on Amazon US totaled 131,600 units in July 2026 (▼ 2.6% vs. the prior month), generating an estimated $1,365,504 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.4% of unit volume and 48.6% of revenue, while a typical listing is priced at $16.76. The keyword itself pulled 16,066 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the sugar in the raw packets Top 50 moved 1,469,200 units and $16,633,402 in cumulative sales — an average of 122,433 units and $1,386,117 per month. Monthly throughput topped out at 138,250 units in January 2026 and dipped to 85,650 in May 2026, leaving the latest reading 22.8% higher than August 2025.
Sugar In The Raw Packets Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
131.6K
▼ 2.6% MoM
Monthly Revenue 2026/07
$1.4M
▼ 8.5% MoM
Top 10 Market Share 2026/07
68.4%
Sugar In The Raw Packets Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sugar in the raw packets listing on Amazon US in July 2026 is ASIN B00F3SQJUY (Brand: IN THE RAW), which sold 20,000 units at $9.53 apiece — equal to 15.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 90,000 units and $663,400 in July 2026 — 68.4% of unit volume and 48.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sugar In The Raw Packets' on Amazon
July 2026
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Top 5 Volume Share breakdown
B00F3SQJUY
Stevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
20K
▲ 0.0%vs. prior month
$174.6K
latest month
12-month trend
B001JTVICA
Sugar In The Raw, Turbinado Cane Sugar Packets, 100 Ct | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
10K
▲ 0.0%vs. prior month
$36.5K
latest month
12-month trend
B002KOTMX0
Sugar In The Raw, Granulated Turbinado Cane Sugar, 2 LB Box | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
10K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
B0087RVIOU
Sugar In The Raw, Turbinado Cane Sugar Packets, 200 Ct | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
10K
▲ 0.0%vs. prior month
$76K
latest month
12-month trend
B078145BG6
Sugar In The Raw, Turbinado Cane Sugar Cubes, 17.6 oz Box | Pure, All-Natural Turbinado Sugar, Non-GMO Project Certified, Kosher, Vegan and Gluten Free
9K
▼ 10.0%vs. prior month
$47.3K
latest month
12-month trend
B00HMQIYXK
Sugar In The Raw, Granulated Turbinado Cane Sugar Bag, 4 LB | Pure, All-Natural Turbinado Bulk Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
7K
▲ 0.0%vs. prior month
$54.9K
latest month
12-month trend
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Best Sugar In The Raw Packets Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
IN THE RAW is the best-performing sugar in the raw packets brand in July 2026, moving 73,000 units across 7 ASINs for 81.1% of Top 10 volume. Domino follows with 11,000 units (12.2%), ahead of 365 by Whole Foods Market on 6,000 units (6.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.79 to $15.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
IN THE RAW
7 ASINs in Top 10
81.1%
Units
73K
Revenue
$461.4K
Avg. price
$6.10
B00F3SQJUY
$9.53·★4.6·34.5K revsStevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
Units sold20KB001JTVICA
$3.72·★4.8·2K revsSugar In The Raw, Turbinado Cane Sugar Packets, 100 Ct | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
Units sold10KB002KOTMX0
$4.36·★4.8·38.5K revsSugar In The Raw, Granulated Turbinado Cane Sugar, 2 LB Box | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
Units sold10KB0087RVIOU
$7.92·★4.8·38.5K revsSugar In The Raw, Turbinado Cane Sugar Packets, 200 Ct | Pure, All-Natural Turbinado Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
Units sold10KB078145BG6
$5.31·★4.8·38.5K revsSugar In The Raw, Turbinado Cane Sugar Cubes, 17.6 oz Box | Pure, All-Natural Turbinado Sugar, Non-GMO Project Certified, Kosher, Vegan and Gluten Free
Units sold9KB00HMQIYXK
$7.84·★4.8·38.5K revsSugar In The Raw, Granulated Turbinado Cane Sugar Bag, 4 LB | Pure, All-Natural Turbinado Bulk Sugar, Non-GMO Project Verified, Kosher, Vegan and Gluten Free
Units sold7KB00CNRH3LC
$4.04·★4.6·34.5K revsStevia In The Raw 50 Count Box (Pack of 1) , 1.75 ounce each | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
Units sold7K
Domino
2 ASINs in Top 10
12.2%
Units
11K
Revenue
$179.2K
Avg. price
$15.39
B0CWPNJXYB
$23.99·★4.8·1.1K revsDomino® White Sugar Packets, 400 Count Dispenser Box, 0.10 oz Each | Pre-measured Portions, Mess Free Dispensing, Countertop Ready Access, Ideal for Coffee, Tea, Beverage Service, Single Use
Units sold6KB0005ZXKX4
$6.80·★4.3·1.6K revsDOMINO SUGAR PACKETS - 100/ 3.54g Packs
Units sold5K
365 by Whole Foods Market
1 ASIN in Top 10
6.7%
Units
6K
Revenue
$22.9K
Avg. price
$3.79
B07NRH19V7
$3.79·★4.7·3.4K revs365 by Whole Foods Market, Turbinado Sugar, 32 Ounce
Units sold6K
Trending Sugar In The Raw Packets Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09SBQ3CNZ leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GTWYK387 close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09SBQ3CNZ
C&H® Premium Pure Cane Granulated Sugar, 20 oz Canister, 3 Pack | Granular Crystals, Easy Pour Spout, Resealable Storage, Ideal for Baking Cooking Beverages, Controlled Dispensing, Pantry Use
Price
$23.99
Rating
4.5
Reviews
714
Latest month sales
B0GTWYK387
Bulk Sugar Packets, 100 Count - Individual Servings of White Sugar Packets for Coffee and Tea, Granulated Sugar Packs Great for Restaurants, Coffee Shops, Offices, Schools, and More
Price
$7.49
Rating
4.8
Reviews
51
Latest month sales
B0GXH48HD1
Sugar Assortment Packets | Sugar and Sweetener Assortment Packets with Wooden Stirrers, 400 Count, for Home and Office.
Unlock to view ASIN details and product titles
Price
$25.99
Rating
4.8
Reviews
10
Latest month sales
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