Vanilla Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vanilla sales on Amazon US totaled 463,000 units in July 2026 (▼ 14.6% vs. the prior month), generating an estimated $9,860,630 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.5% of unit volume and 59.6% of revenue, while a typical listing is priced at $18.60. The keyword itself pulled 48,810 Amazon queries over the same period (▲ 8.5% MoM).
Zooming out to the 12-month window ending July 2026, the vanilla Top 50 moved 5,691,600 units and $119,257,112 in cumulative sales — an average of 474,300 units and $9,938,093 per month. Monthly throughput topped out at 576,000 units in December 2025 and dipped to 282,800 in May 2026, leaving the latest reading 6.7% higher than August 2025.
Vanilla Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
463K
▼ 14.6% MoM
Monthly Revenue 2026/07
$9.9M
▼ 17.3% MoM
Top 10 Market Share 2026/07
47.5%
Vanilla Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vanilla listing on Amazon US in July 2026 is ASIN B00J074W7Q (Brand: Orgain), which sold 60,000 units at $31.98 apiece — equal to 13.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $5,876,700 in July 2026 — 47.5% of unit volume and 59.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vanilla' on Amazon
July 2026
Is 47.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B07LCZC2C2
Core Power Protein Shake, Vanilla, 26g Bottle, 14oz, 12 Pack
40K
▼ 33.3%vs. prior month
$1.7M
latest month
12-month trend
B0015068TG
Atkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
20K
▲ 100.0%vs. prior month
$303.2K
latest month
12-month trend
B07MCCVZYC
Premier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
20K
▼ 50.0%vs. prior month
$567.4K
latest month
12-month trend
B07NLQ5V6L
Ensure Max Protein French Vanilla Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
20K
▲ 0.0%vs. prior month
$559.4K
latest month
12-month trend
B0FM2CCBS1
eos Cashmere Body Mist- Vanilla, Body Spray for Women, Vegan, 6 fl oz
20K
▲ 0.0%vs. prior month
$248.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Vanilla Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orgain is the best-performing vanilla brand in July 2026, moving 60,000 units across 1 ASIN for 27.3% of Top 10 volume. Core Power follows with 40,000 units (18.2%), ahead of eos on 30,000 units (13.6%).
Volume is spread across 9 brands, with the top three holding 59.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.44 to $41.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orgain
1 ASIN in Top 10
27.3%
Units
60K
Revenue
$1.8M
Avg. price
$31.98
B00J074W7Q
$31.98·★4.5·62.1K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60K
Core Power
1 ASIN in Top 10
18.2%
Units
40K
Revenue
$1.7M
Avg. price
$41.88
B07LCZC2C2
$41.88·★4.7·14.4K revsCore Power Protein Shake, Vanilla, 26g Bottle, 14oz, 12 Pack
Units sold40K
eos
2 ASINs in Top 10
13.6%
Units
30K
Revenue
$377.3K
Avg. price
$12.44
B0FM2CCBS1
$11.89·★4.6·3.1K revseos Cashmere Body Mist- Vanilla, Body Spray for Women, Vegan, 6 fl oz
Units sold20KB0CRQYQBZ4
$12.98·★4.7·4.9K revseos Cashmere Whipped Oil Body Butter- Vanilla, Moisturizing Formula, 10 oz
Units sold10K
Trending Vanilla Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00CWTZ8UY booked 10K units at $34.93, with ▲ 0.0% MoM change. On the growth side, B0015068TG leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0002UN7PI close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00CWTZ8UY
Torani Sugar Free Vanilla Flavored Drink Syrup, 25.4 fl oz, 4 Pack
Price
$34.93
Rating
4.8
Reviews
9.8K
Latest month sales
B0015068TG
Atkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
Price
$15.16
Rating
4.7
Reviews
15.1K
Latest month sales
B0002UN7PI
Simply Organic Pure Madagascar Vanilla Extract, 4-Ounce Glass Jar, Certified Organic, Gluten-Free, Sugar-Free Flavor For Smoothies | Certified Organic, Gluten-Free, Sugar-Free Flavor For Smoothies
Unlock to view ASIN details and product titles
Price
$17.78
Rating
4.7
Reviews
6.3K
Latest month sales
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