Pepitas Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pepitas sales on Amazon US totaled 193,400 units in July 2026 (▼ 1.5% vs. the prior month), generating an estimated $2,284,816 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.5% of unit volume and 63.1% of revenue, while a typical listing is priced at $17.75. The keyword itself pulled 18,904 Amazon queries over the same period (▲ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the pepitas Top 50 moved 1,880,250 units and $22,943,374 in cumulative sales — an average of 156,688 units and $1,911,948 per month. Monthly throughput topped out at 196,300 units in June 2026 and dipped to 95,800 in May 2026, leaving the latest reading 33.8% higher than August 2025.
Pepitas Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
193.4K
▼ 1.5% MoM
Monthly Revenue 2026/07
$2.3M
▼ 2.4% MoM
Top 10 Market Share 2026/07
76.5%
Pepitas Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pepitas listing on Amazon US in July 2026 is ASIN B08DX4JCKQ (Brand: Wonderful Pistachios), which sold 50,000 units at $8.41 apiece — equal to 25.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 148,000 units and $1,442,570 in July 2026 — 76.5% of unit volume and 63.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pepitas' on Amazon
July 2026
Is 76.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08DX4JCKQ
Wonderful Pistachios No Shells, 3 Flavors Mixed Variety Pack of 9 (0.75 Ounce), Roasted & Salted Nuts (4), Chili (3), Honey (2), Protein Snacks, Gluten Free, Healthy Snacks Variety Pack for Adults
50K
▲ 25.0%vs. prior month
$434K
latest month
12-month trend
B07GL6JLZY
365 by Whole Foods Market, Organic Pumpkin Seeds, 8 Ounce
30K
▲ 0.0%vs. prior month
$133.8K
latest month
12-month trend
B008XS1WN0
Go Raw Organic Sprouted Pumpkin Seeds - Sea Salted Pepita Snack | Keto, Non-GMO, Vegan, Gluten-Free, Kosher, Paleo, Protein-Packed Superfood, Healthy Vegan Snack for Adults and Kids, 14oz Bag
20K
▲ 0.0%vs. prior month
$269K
latest month
12-month trend
B001395NZ4
NOW Foods, Pumpkin Seeds, Raw and Unsalted, Essential Fatty Acids, Rich in Iron, Excellent Source of Protein, Certified Non-GMO, 1-Pound (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$92.5K
latest month
12-month trend
B074H73GBV
365 by Whole Foods Market, Organic Roasted Unsalted Sunflower Kernals, 12 Ounce
10K
▲ 0.0%vs. prior month
$52.1K
latest month
12-month trend
B01BLYNWVM
Terrasoul Superfoods Organic Pumpkin Seeds, 2 Lbs - Premium Quality, Shelled, Raw, Unsalted
9K
▲ 0.0%vs. prior month
$195.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pepitas Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Wonderful Pistachios is the best-performing pepitas brand in July 2026, moving 50,000 units across 1 ASIN for 33.8% of Top 10 volume. 365 by Whole Foods Market follows with 45,000 units (30.4%), ahead of go Raw on 20,000 units (13.5%).
With 7 brands splitting the Top 10 and 77.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.88 to $12.30, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Wonderful Pistachios
1 ASIN in Top 10
33.8%
Units
50K
Revenue
$434K
Avg. price
$8.41
B08DX4JCKQ
$8.41·★4.6·18.5K revsWonderful Pistachios No Shells, 3 Flavors Mixed Variety Pack of 9 (0.75 Ounce), Roasted & Salted Nuts (4), Chili (3), Honey (2), Protein Snacks, Gluten Free, Healthy Snacks Variety Pack for Adults
Units sold50K
365 by Whole Foods Market
3 ASINs in Top 10
30.4%
Units
45K
Revenue
$213.3K
Avg. price
$4.88
B07GL6JLZY
$4.49·★4.7·11.8K revs365 by Whole Foods Market, Organic Pumpkin Seeds, 8 Ounce
Units sold30KB074H73GBV
$5.21·★4.7·6.5K revs365 by Whole Foods Market, Organic Roasted Unsalted Sunflower Kernals, 12 Ounce
Units sold10KB07MYHKWPW
$4.93·★4.8·5K revs365 by Whole Foods Market, Organic Hemp Seed, 4 Ounce
Units sold5K
go Raw
1 ASIN in Top 10
13.5%
Units
20K
Revenue
$269K
Avg. price
$12.30
B008XS1WN0
$12.30·★4.8·6.5K revsGo Raw Organic Sprouted Pumpkin Seeds - Sea Salted Pepita Snack | Keto, Non-GMO, Vegan, Gluten-Free, Kosher, Paleo, Protein-Packed Superfood, Healthy Vegan Snack for Adults and Kids, 14oz Bag
Units sold20K
Trending Pepitas Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CLFY72DS booked 3K units at $29.99, with ▲ 50.0% MoM change. On the growth side, B0GLK6WZKV leads positive momentum with ▲ 900.0% MoM growth on 500 units, with B08DX7FG29 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CLFY72DS
Organic Pumpkin Seeds, 4lbs | Raw, Unsalted, & Shelled – Whole Pepitas | Pumpkin Seeds to Eat | Great for Baking, Smoothies, & Salad Toppings | Natural Source of Essential Fatty Acids, Protein, & Iron
Price
$29.99
Rating
4.8
Reviews
661
Latest month sales
B0GLK6WZKV
NUT CRAVINGS - Roasted & Salted Pumpkin Seeds (4oz - 0.25 LB) Pepitas | No Shell - Packed Fresh in Resealable Bag - Nut Snack - Food Assortments, Ready to Eat, Crunchy Snack, No Shell
Price
$6.97
Rating
4.5
Reviews
1.1K
Latest month sales
B08DX7FG29
NUT CRAVINGS - Roasted & Salted Pumpkin Seeds (16oz - 1 LB) Pepitas | No Shell Packed Fresh in Resealable Bag - Nut Snack - Food Assortments, Ready to Eat, Crunchy Snack, No Shell
Unlock to view ASIN details and product titles
Price
$12.97
Rating
4.5
Reviews
1.1K
Latest month sales
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