Detangler Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Detangler sales on Amazon US totaled 475,800 units in July 2026 (▼ 19.5% vs. the prior month), generating an estimated $7,500,988 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.9% of unit volume and 26.3% of revenue, while a typical listing is priced at $17.52. The keyword itself pulled 24,491 Amazon queries over the same period (▲ 6.5% MoM).
Zooming out to the 12-month window ending July 2026, the detangler Top 50 moved 5,206,500 units and $86,762,726 in cumulative sales — an average of 433,875 units and $7,230,227 per month. Monthly throughput topped out at 591,300 units in June 2026 and dipped to 253,000 in May 2026, leaving the latest reading 16.9% higher than August 2025.
Detangler Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
475.8K
▼ 19.5% MoM
Monthly Revenue 2026/07
$7.5M
▼ 32.8% MoM
Top 10 Market Share 2026/07
39.9%
Detangler Market Share & Sales Concentration on Amazon US — July 2026
The most-sold detangler listing on Amazon US in July 2026 is ASIN B076FHJ3K5 (Brand: Marc Anthony), which sold 40,000 units at $8.67 apiece — equal to 8.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $1,974,800 in July 2026 — 39.9% of unit volume and 26.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Detangler' on Amazon
July 2026
Is 39.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B01M9DV1OT
So Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
20K
▲ 0.0%vs. prior month
$178.8K
latest month
12-month trend
B09HN5ZF8C
L'Oreal Paris EverPure Moisture 21-in-1 Leave In Conditioner, Multi-Benefit Heat Protectant Spray for Hair Up to 450°F, Detangling Frizz Control for Color Treated, Dry, or Damaged Hair, 6.7 Fl Oz
20K
▲ 0.0%vs. prior month
$199.4K
latest month
12-month trend
B09RG8Q3C3
Wet Brush Original Detangler Hair Brush, Sky, For All Hair Textures | Ultra-Soft IntelliFlex Bristles Detangle Wet, Dry & Damaged Hair with Less Breakage, Pain-Free Detangling Brush
20K
▲ 0.0%vs. prior month
$162.2K
latest month
12-month trend
B015HTJDDS
The Honest Company Hair Detangler, Citrus Vanilla Refresh, 4 fl oz | Leave-In Conditioner & Detangler Spray, 4 Fl Oz. Tear-Free, Hypoallergenic. Gentle For Baby's Sensitive Skin.
20K
▲ 0.0%vs. prior month
$141.4K
latest month
12-month trend
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Best Detangler Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Marc Anthony is the best-performing detangler brand in July 2026, moving 40,000 units across 1 ASIN for 21.1% of Top 10 volume. Pantene follows with 30,000 units (15.8%), ahead of SO COZY on 30,000 units (15.8%).
Volume is spread across 9 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.67 to $12.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Marc Anthony
1 ASIN in Top 10
21.1%
Units
40K
Revenue
$330K
Avg. price
$8.67
B076FHJ3K5
$8.67·★4.5·71.5K revsMarc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
Units sold40K
Pantene
1 ASIN in Top 10
15.8%
Units
30K
Revenue
$384.9K
Avg. price
$12.84
B08T2WP81T
$12.84·★4.4·3.2K revsPantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
Units sold30K
SO COZY
2 ASINs in Top 10
15.8%
Units
30K
Revenue
$278.7K
Avg. price
$9.04
B01M9DV1OT
$8.09·★4.5·35.5K revsSo Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
Units sold20KB00O3092KW
$9.99·★4.4·13.5K revsSoCozy Detangler Leave-In Conditioner Spray For Kids Hair, Fruity-Tutti, 8 Fl Oz (Pack of 1)
Units sold10K
Trending Detangler Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B000O7JK0A booked 10K units at $12.48, with ▲ 0.0% MoM change. On the growth side, B008R40C22 leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000O7JK0A
Fairy Tales Rosemary Repel Kids Lice Prevention Conditioning Spray, 8 fl oz | Pediatrician tested. 8 fl oz leave-in conditioning spray detangles hair. Kids like the smell, lice do not.
Price
$12.48
Rating
4.8
Reviews
18.8K
Latest month sales
B0F6NWP9YV
Kitsch Flexi Flow Detangler Brush, Hair Brushes For Women - Haze Blue | Brush Detangler for Women, Men & Kids, Curly Hair Brush w/ Bendable Frame, Bounce Curl Defining Brush for Wet or Dry Strands
Price
$14.99
Rating
4.5
Reviews
3.9K
Latest month sales
B008R40C22
Aunt Jackie's Curls and Coils Knot On My Watch Instant Hair Detangling Therapy for Natural Curls, Coils and Waves, Enriched with Shea Butter, 12 oz
Unlock to view ASIN details and product titles
Price
$6.74
Rating
4.5
Reviews
11K
Latest month sales
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