Star Wars Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Star Wars Toys sales on Amazon US totaled 54,600 units in July 2026 (▼ 37.0% vs. the prior month), generating an estimated $2,435,546 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 46.6% of revenue, while a typical listing is priced at $62.17. The keyword itself pulled 22,616 Amazon queries over the same period (▲ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the star wars toys Top 50 moved 822,250 units and $37,492,541 in cumulative sales — an average of 68,521 units and $3,124,378 per month. Monthly throughput topped out at 191,300 units in December 2025 and dipped to 35,700 in May 2026, leaving the latest reading 42.0% higher than August 2025.
Star Wars Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
54.6K
▼ 37.0% MoM
Monthly Revenue 2026/07
$2.4M
▼ 57.7% MoM
Top 10 Market Share 2026/07
53.1%
Star Wars Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold star wars toys listing on Amazon US in July 2026 is ASIN B0F9Y4BCM5 (Brand: 4DRC), which sold 5,000 units at $34.99 apiece — equal to 9.2% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 29,000 units and $1,135,110 in July 2026 — 53.1% of unit volume and 46.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Star Wars Toys' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F9Y4BCM5
4DRC RC Planes Remote Control Airplanes for Kids, Foam Remote Control Planes for Kids Adults Beginners, Remote Control Helicopter Fighter Jet Drones for Kids Adults, 360° Flip Easy to Fly
5K
▲ 25.0%vs. prior month
$168K
latest month
12-month trend
B0CGY3ZB24
LEGO Star Wars Millennium Falcon 25th Anniversary Collectible - DIY Building Set for Adults, Men & Women, Ages 18+ - A New Hope Model with Display Stand - Star Wars Gift - 75375
4K
▼ 33.3%vs. prior month
$272K
latest month
12-month trend
B09TC1BMBW
LEGO Star Wars OBI-Wan Kenobi's Jedi Starfighter 75333 Building Toy Set - Features Minifigures, Lightsaber, Clone Starship from Attack of the Clones, Great Gift for Kids, Boys, and Girls Ages 7+
3K
▲ 50.0%vs. prior month
$89.5K
latest month
12-month trend
B0CGXZ79WH
LEGO Star Wars Clone Trooper & Battle Droid Battle Pack Set for Kids, Buildable Toy Speeder Bike Vehicle, Tri-Droid and Defensive Post, Collectible, Gift for Boys and Girls Aged 7 and Up, 75372
3K
▼ 25.0%vs. prior month
$72K
latest month
12-month trend
B0CGY22J6Y
Star Wars R2-D2 Building Toy Set -Display Star Wars Toy, Ages 10+ - Includes 25th Anniversary Darth Malak Minifigure - 75379
3K
▼ 25.0%vs. prior month
$240K
latest month
12-month trend
B0FMSBH9FS
LEGO Star Wars Siege of Mandalore Battle Pack Building Toy for Boys & Girls - The Mandalorian Pretend Play Set W/4 Character Minifigures for Kids & Fans, Ages 6+ - Gift Idea for Birthdays - 75449
3K
▼ 25.0%vs. prior month
$55.2K
latest month
12-month trend
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Best Star Wars Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEGO is the best-performing star wars toys brand in July 2026, moving 22,000 units across 8 ASINs for 75.9% of Top 10 volume. 4DRC follows with 5,000 units (17.2%), ahead of Winyea Tag on 2,000 units (6.9%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.69 to $38.23, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
8 ASINs in Top 10
75.9%
Units
22K
Revenue
$907.8K
Avg. price
$38.23
B0CGY3ZB24
$67.99·★4.9·3.3K revsLEGO Star Wars Millennium Falcon 25th Anniversary Collectible - DIY Building Set for Adults, Men & Women, Ages 18+ - A New Hope Model with Display Stand - Star Wars Gift - 75375
Units sold4KB09TC1BMBW
$29.99·★4.8·8.1K revsLEGO Star Wars OBI-Wan Kenobi's Jedi Starfighter 75333 Building Toy Set - Features Minifigures, Lightsaber, Clone Starship from Attack of the Clones, Great Gift for Kids, Boys, and Girls Ages 7+
Units sold3KB0CGXZ79WH
$23.99·★4.8·3.5K revsLEGO Star Wars Clone Trooper & Battle Droid Battle Pack Set for Kids, Buildable Toy Speeder Bike Vehicle, Tri-Droid and Defensive Post, Collectible, Gift for Boys and Girls Aged 7 and Up, 75372
Units sold3KB0CGY22J6Y
$79.99·★4.9·2.7K revsStar Wars R2-D2 Building Toy Set -Display Star Wars Toy, Ages 10+ - Includes 25th Anniversary Darth Malak Minifigure - 75379
Units sold3KB0FMSBH9FS
$18.39·★4.8·267 revsLEGO Star Wars Siege of Mandalore Battle Pack Building Toy for Boys & Girls - The Mandalorian Pretend Play Set W/4 Character Minifigures for Kids & Fans, Ages 6+ - Gift Idea for Birthdays - 75449
Units sold3KB0FMS521QK
$9.49·★4.9·705 revsLEGO Star Wars The Mandalorian & Grogu’s Speeder Bike Building Toy for Boys & Girls - Pretend Play Space Vehicle W/2 Star Wars Character Figures for Kids, Ages 6+ - Gift Idea for Birthdays - 75436
Units sold2KB0FMYW5RBW
$39.99·★4.9·145 revsLEGO Star Wars Darth Vader Bust - Collectible Building Set for Adults, Ages 18+ - Star Wars Gift for Men & Women - with Darth Vader Minifigure - Bedroom or Shelf Decor - 75439
Units sold2KB0DRW5QJ5R
$35.99·★4.8·1.1K revsLEGO Star Wars 327th Star Corps Clone Troopers Battle Pack Building Toy - Pretend Play Set for Boys & Girls, Ages 7+ - Collectible Model Kit & Kids Room Decor - Gift Idea for Birthdays - 75431
Units sold2K
4DRC
1 ASIN in Top 10
17.2%
Units
5K
Revenue
$168K
Avg. price
$34.99
B0F9Y4BCM5
$34.99·★3.8·598 revs4DRC RC Planes Remote Control Airplanes for Kids, Foam Remote Control Planes for Kids Adults Beginners, Remote Control Helicopter Fighter Jet Drones for Kids Adults, 360° Flip Easy to Fly
Units sold5K
Winyea Tag
1 ASIN in Top 10
6.9%
Units
2K
Revenue
$59.4K
Avg. price
$29.69
B0C3QX5ZSX
$29.69·★4.5·2.1K revsLaser Tag Set of 2, Lazer Tag Game for Kids Indoor & Outdoor Play, Gift Ideas for Kids Teens and Adults, Cool Toys for Teenage Ages 8 9 10 11 12+Year Old Boy & Girls
Units sold2K
Trending Star Wars Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DRW5QJ5R booked 2K units at $35.99, with ▲ 100.0% MoM change. On the growth side, B0CTVJJM1S leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0FHL28BCQ close behind at ▲ 400.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DRW5QJ5R
LEGO Star Wars 327th Star Corps Clone Troopers Battle Pack Building Toy - Pretend Play Set for Boys & Girls, Ages 7+ - Collectible Model Kit & Kids Room Decor - Gift Idea for Birthdays - 75431
Price
$35.99
Rating
4.8
Reviews
1.1K
Latest month sales
B0CTVJJM1S
STAR WARS Galactic Chemistry Lab, Science Kit for Kids with 8 Easy Experiments and Reactions, Including DIY Lightsaber, Slime & Earth Science, Toys, Chemistry Set, Gifts for 6 Year Old Boys
Price
$27.02
Rating
4.5
Reviews
124
Latest month sales
B0FHL28BCQ
STAR WARS Grogu 6.5-Inch Action Figure, The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.8
Reviews
179
Latest month sales
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