Ninja Turtles Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ninja Turtles Toys sales on Amazon US totaled 17,000 units in July 2026 (▲ 5.3% vs. the prior month), generating an estimated $377,709 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 41.4% of revenue, while a typical listing is priced at $26.08. The keyword itself pulled 25,731 Amazon queries over the same period (▲ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the ninja turtles toys Top 50 moved 340,750 units and $7,270,988 in cumulative sales — an average of 28,396 units and $605,916 per month. Monthly throughput topped out at 80,650 units in November 2025 and dipped to 9,150 in May 2026, leaving the latest reading 2.9% lower than August 2025.
Ninja Turtles Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
17K
▲ 5.3% MoM
Monthly Revenue 2026/07
$377.7K
▲ 11.4% MoM
Top 10 Market Share 2026/07
51.8%
Ninja Turtles Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ninja turtles toys listing on Amazon US in July 2026 is ASIN B0CL587KSL (Brand: FIREFLY), which sold 2,000 units at $5.48 apiece — equal to 11.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 8,800 units and $156,450 in July 2026 — 51.8% of unit volume and 41.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ninja Turtles Toys' on Amazon
July 2026
Is 51.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CL587KSL
FIREFLY Clean N' Protect TMNT Power Toothbrush, 3D Cover, Battery, 2 Pack | Soft-Bristle Power Toothbrush with Compact Rotating Head, Designed for Effective Cleaning for Ages 3+
2K
▲ 0.0%vs. prior month
$11K
latest month
12-month trend
B0DH3FR1Y5
OBXAVV 4.7" Turtles Action Figures 6PCS Figure Bundle Toys Collection Birthday for Kids
1K
▲ 0.0%vs. prior month
$25.6K
latest month
12-month trend
B0BTMWBB8K
Nerf Teenage Mutant Ninja Turtles Blaster, 10 Elite Darts, Toy Foam Blasters, Ages 8 and Up
900
▼ 10.0%vs. prior month
$13.4K
latest month
12-month trend
B0DNGDRNLS
Play-Doh Teenage Mutant Ninja Turtles Slice & Blast Pizza Playset, Bendy 4 Inch Mikey Action Figure, Kids Arts & Crafts, TMNT Toys for Boys & Girls 4+
800
▼ 11.1%vs. prior month
$10.2K
latest month
12-month trend
B0FQCRB1XY
KLUKGE 6-Packs Turtles Action Figures 4.7 Inches Turtles Toys Multi-Jointed Movable Cartoon Turtle Toy Set Birthday Gifts for Friends and Fans
800
▲ 33.3%vs. prior month
$20.8K
latest month
12-month trend
B0F22T831J
Teenage Mutant Ninja Turtle: 1987 Original Series Figure 4-Pack
800
▲ 60.0%vs. prior month
$23.2K
latest month
12-month trend
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Best Ninja Turtles Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FIREFLY is the best-performing ninja turtles toys brand in July 2026, moving 2,000 units across 1 ASIN for 22.7% of Top 10 volume. OBXAVV follows with 1,000 units (11.4%), ahead of Nerf on 900 units (10.2%).
Volume is spread across 10 brands, with the top three holding 44.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.48 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FIREFLY
1 ASIN in Top 10
22.7%
Units
2K
Revenue
$11K
Avg. price
$5.48
B0CL587KSL
$5.48·★4.7·1.4K revsFIREFLY Clean N' Protect TMNT Power Toothbrush, 3D Cover, Battery, 2 Pack | Soft-Bristle Power Toothbrush with Compact Rotating Head, Designed for Effective Cleaning for Ages 3+
Units sold2K
OBXAVV
1 ASIN in Top 10
11.4%
Units
1K
Revenue
$25.6K
Avg. price
$25.99
B0DH3FR1Y5
$25.99·★4.3·588 revsOBXAVV 4.7" Turtles Action Figures 6PCS Figure Bundle Toys Collection Birthday for Kids
Units sold1K
Nerf
1 ASIN in Top 10
10.2%
Units
900
Revenue
$13.4K
Avg. price
$17.99
B0BTMWBB8K
$17.99·★4.7·1.5K revsNerf Teenage Mutant Ninja Turtles Blaster, 10 Elite Darts, Toy Foam Blasters, Ages 8 and Up
Units sold900
Trending Ninja Turtles Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D94VG7H3 booked 700 units at $24.99. On the growth side, B09SN6HQVL leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0CC6QBQ7N close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D94VG7H3
Hungry Hungry Hippos: Teenage Mutant Ninja Turtles Edition Game | Ages 4 and Up | 2 to 4 Players | Kids Board Games | Gifts for Preschoolers (Amazon Exclusive)
Price
$24.99
Rating
4.8
Reviews
1.1K
Latest month sales
B09SN6HQVL
Teenage Mutant Ninja Turtles Classic Turtle Blimp
Price
$39.99
Rating
4.5
Reviews
583
Latest month sales
B0CC6QBQ7N
Teenage Mutant Ninja Turtles 1.65" 18-Pack Series 1 Die-cast Figures, Toys for Kids and Adults
Unlock to view ASIN details and product titles
Price
$25.49
Rating
4.7
Reviews
257
Latest month sales
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