Fnaf Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fnaf sales on Amazon US totaled 11,050 units in July 2026 (▲ 24.4% vs. the prior month), generating an estimated $279,857 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.1% of unit volume and 40.9% of revenue, while a typical listing is priced at $25.03. The keyword itself pulled 81,821 Amazon queries over the same period (▲ 26.7% MoM).
Zooming out to the 12-month window ending July 2026, the fnaf Top 50 moved 122,500 units and $2,654,433 in cumulative sales — an average of 10,208 units and $221,203 per month. Monthly throughput topped out at 25,600 units in December 2025 and dipped to 2,800 in September 2025, leaving the latest reading 116.7% higher than August 2025.
Fnaf Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
11.1K
▲ 24.4% MoM
Monthly Revenue 2026/07
$279.9K
▲ 35.8% MoM
Top 10 Market Share 2026/07
47.1%
Fnaf Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fnaf listing on Amazon US in July 2026 is ASIN B0FJYK2WFD (Brand: Jazwares), which sold 1,000 units at $12.99 apiece — equal to 9.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 5,200 units and $114,534 in July 2026 — 47.1% of unit volume and 40.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fnaf' on Amazon
July 2026
Is 47.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FJYK2WFD
Jazwares Five Nights at Freddy’s Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
1K
▲ 400.0%vs. prior month
$14K
latest month
12-month trend
B0GQD6PFZH
Five Nights at Freddy's Backpack with Lunchbox Set for School Bundle + More
600
▲ 500.0%vs. prior month
$19.6K
latest month
12-month trend
B0FJYHV22K
Jazwares Five Nights at Freddy’s Classic Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
500
▲ 400.0%vs. prior month
$6.5K
latest month
12-month trend
B08HH7ZZQP
Funko Pop! Bitty 4pk: Five Nights at Freddy's - Withered - Freddy, Bonnie, Chica, and Foxy - 0.9 Inch (2.2 Cm) Collectable - Stackable Display Shelf Included - Gift Idea - Party Bags Stocking
500
▲ 150.0%vs. prior month
$7.9K
latest month
12-month trend
B0BSRD5PD4
Pillow Pets FNAF Freddy Fazbear, 16" Stuffed Animal Plush Toy | Super Soft Companion, Unfastens into a Comforting Cuddle Cushion
500
▲ 0.0%vs. prior month
$16K
latest month
12-month trend
B0FJYJB1SD
Jazwares Five Nights at Freddy’s Mangle Plush - 8-Inch Stuffie with Soft Material and Glow-in-The-Dark Eyes
500
▼ 37.5%vs. prior month
$10.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fnaf Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jazwares is the best-performing fnaf brand in July 2026, moving 2,000 units across 3 ASINs for 38.5% of Top 10 volume. Five Nights at Freddy's follows with 1,000 units (19.2%), ahead of Funko on 500 units (9.6%).
With 7 brands splitting the Top 10 and 67.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.40 to $25.17, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jazwares
3 ASINs in Top 10
38.5%
Units
2K
Revenue
$31.5K
Avg. price
$14.40
B0FJYK2WFD
$12.99·★4.7·255 revsJazwares Five Nights at Freddy’s Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Units sold1KB0FJYHV22K
$15.23·★4.7·255 revsJazwares Five Nights at Freddy’s Classic Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Units sold500B0FJYJB1SD
$14.99·★4.9·219 revsJazwares Five Nights at Freddy’s Mangle Plush - 8-Inch Stuffie with Soft Material and Glow-in-The-Dark Eyes
Units sold500
Five Nights at Freddy's
2 ASINs in Top 10
19.2%
Units
1K
Revenue
$21.8K
Avg. price
$25.17
B0GQD6PFZH
$44.99·★3.9·20 revsFive Nights at Freddy's Backpack with Lunchbox Set for School Bundle + More
Units sold600B07DMY94SG
$5.35·★4.6·584 revsJust Toys Intl. Five Nights at Freddy's Trading Card Pack
Units sold400
Funko
1 ASIN in Top 10
9.6%
Units
500
Revenue
$7.9K
Avg. price
$15.99
B08HH7ZZQP
$15.99·★4.6·20 revsFunko Pop! Bitty 4pk: Five Nights at Freddy's - Withered - Freddy, Bonnie, Chica, and Foxy - 0.9 Inch (2.2 Cm) Collectable - Stackable Display Shelf Included - Gift Idea - Party Bags Stocking
Units sold500
Trending Fnaf Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FJYK2WFD booked 1K units at $12.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FJYK2WFD
Jazwares Five Nights at Freddy’s Withered Foxy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Price
$12.99
Rating
4.7
Reviews
255
Latest month sales
B0GQD6PFZH
Five Nights at Freddy's Backpack with Lunchbox Set for School Bundle + More
Price
$44.99
Rating
3.9
Reviews
20
Latest month sales
B0FJYHV22K
Jazwares Five Nights at Freddy’s Classic Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Unlock to view ASIN details and product titles
Price
$15.23
Rating
4.7
Reviews
255
Latest month sales
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