Grogu Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Grogu sales on Amazon US totaled 23,250 units in July 2026 (▼ 37.7% vs. the prior month), generating an estimated $824,233 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.3% of unit volume and 22.1% of revenue, while a typical listing is priced at $42.31. The keyword itself pulled 41,648 Amazon queries over the same period (▲ 35.0% MoM).
Zooming out to the 12-month window ending July 2026, the grogu Top 50 moved 217,700 units and $6,538,359 in cumulative sales — an average of 18,142 units and $544,863 per month. Monthly throughput topped out at 37,300 units in June 2026 and dipped to 4,100 in September 2025, leaving the latest reading 416.7% higher than August 2025.
Grogu Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
23.3K
▼ 37.7% MoM
Monthly Revenue 2026/07
$824.2K
▼ 27.2% MoM
Top 10 Market Share 2026/07
47.3%
Grogu Market Share & Sales Concentration on Amazon US — July 2026
The most-sold grogu listing on Amazon US in July 2026 is ASIN B0FMS521QK (Brand: LEGO), which sold 2,000 units at $9.49 apiece — equal to 8.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 11,000 units and $182,200 in July 2026 — 47.3% of unit volume and 22.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Grogu' on Amazon
July 2026
Is 47.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FMS521QK
LEGO Star Wars The Mandalorian & Grogu’s Speeder Bike Building Toy for Boys & Girls - Pretend Play Space Vehicle W/2 Star Wars Character Figures for Kids, Ages 6+ - Gift Idea for Birthdays - 75436
2K
▼ 71.4%vs. prior month
$19K
latest month
12-month trend
B0GTYNHYF8
Owala Star Wars FreeSip Stainless Steel Water Bottle 32 oz GroGu
1K
▲ 0.0%vs. prior month
$39.2K
latest month
12-month trend
B09NB3WHXK
Band-Aid BAND-AID Brand Adhesive Bandages, Star Wars: The Mandalorian and Grogu | First Aid Decorative Bandages with Star Wars: The Mandalorian and Grogu, 20 Count Assorted Wound Care for Kids' Minor Wounds
1K
▲ 0.0%vs. prior month
$4K
latest month
12-month trend
B0BTRY3ZCF
Zak Designs Star Wars The Mandalorian Kelso Toddler Cups For Travel or At Home, 15oz 2-Pack Durable Plastic Sippy Cups With Leak-Proof Design is Perfect For Kids (Baby Yoda, Grogu) | BPA Free, Plastic, Sippy Cups, Cupholder Friendly, Dishwasher Safe, Easy Clean, Baby Yoda, Grogu, For Preschool or Home
1K
▲ 0.0%vs. prior month
$14K
latest month
12-month trend
B0DVGKZZS4
Star Wars Gifts | Handmade Baby Yoda Positive Crochet W/ 30 Fun Affirmations | Gift for Birthday, Emotional Support | Starwars Birthday Decorations for Men, Women | Star Wars Office Desk Decor
1K
▼ 75.0%vs. prior month
$16.7K
latest month
12-month trend
B0FH7L7Y77
STAR WARS The Mandalorian & Grogu Bounty Blaster, 11-Inch Action Figure with Sound Effects, Interactive Toys for Boys & Girls Ages 4+ | Action Figure, Sound Effects, Interactive Toys, Boys & Girls
1K
▲ 25.0%vs. prior month
$15K
latest month
12-month trend
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Best Grogu Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LEGO is the best-performing grogu brand in July 2026, moving 2,000 units across 1 ASIN for 18.2% of Top 10 volume. Owala follows with 2,000 units (18.2%), ahead of STAR WARS on 2,000 units (18.2%).
Volume is spread across 8 brands, with the top three holding 54.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.49 to $38.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LEGO
1 ASIN in Top 10
18.2%
Units
2K
Revenue
$19K
Avg. price
$9.49
B0FMS521QK
$9.49·★4.9·701 revsLEGO Star Wars The Mandalorian & Grogu’s Speeder Bike Building Toy for Boys & Girls - Pretend Play Space Vehicle W/2 Star Wars Character Figures for Kids, Ages 6+ - Gift Idea for Birthdays - 75436
Units sold2K
Owala
2 ASINs in Top 10
18.2%
Units
2K
Revenue
$79.2K
Avg. price
$38.64
B0GTYNHYF8
$37.30·★4.7·16.3K revsOwala Star Wars FreeSip Stainless Steel Water Bottle 32 oz GroGu
Units sold1KB0GTYSY381
$39.99·★4.8·719 revsOwala Star Wars FreeSip Sway Stainless Steel Water Bottle 30 oz GroGu
Units sold1K
STAR WARS
2 ASINs in Top 10
18.2%
Units
2K
Revenue
$29.7K
Avg. price
$13.48
B0FH7L7Y77
$15.00·★4.8·87 revsSTAR WARS The Mandalorian & Grogu Bounty Blaster, 11-Inch Action Figure with Sound Effects, Interactive Toys for Boys & Girls Ages 4+ | Action Figure, Sound Effects, Interactive Toys, Boys & Girls
Units sold1KB0FHL28BCQ
$11.97·★4.8·180 revsSTAR WARS Grogu 6.5-Inch Action Figure, The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
Units sold1K
Trending Grogu Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FH7L7Y77 booked 1K units at $15.00, with ▲ 25.0% MoM change. On the growth side, B0DK7Y8FYY leads positive momentum with ▲ 100.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FH7L7Y77
STAR WARS The Mandalorian & Grogu Bounty Blaster, 11-Inch Action Figure with Sound Effects, Interactive Toys for Boys & Girls Ages 4+ | Action Figure, Sound Effects, Interactive Toys, Boys & Girls
Price
$15.00
Rating
4.8
Reviews
87
Latest month sales
B0FHL28BCQ
STAR WARS Grogu 6.5-Inch Action Figure, The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
Price
$11.97
Rating
4.8
Reviews
180
Latest month sales
B0DK7Y8FYY
Squishmallows Original 8in Star Wars Mandalorian Plush (Little)
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.8
Reviews
287
Latest month sales
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