Squishy Jumbo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squishy Jumbo sales on Amazon US totaled 165,500 units in July 2026 (▲ 42.9% vs. the prior month), generating an estimated $2,080,563 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.7% of unit volume and 58.0% of revenue, while a typical listing is priced at $15.15. The keyword itself pulled 22,415 Amazon queries over the same period (▲ 11.5% MoM).
Zooming out to the 12-month window ending July 2026, the squishy jumbo Top 50 moved 651,650 units and $7,836,860 in cumulative sales — an average of 54,304 units and $653,072 per month. Monthly throughput topped out at 165,500 units in July 2026 and dipped to 16,800 in January 2026, leaving the latest reading 589.6% higher than August 2025.
Squishy Jumbo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
165.5K
▲ 42.9% MoM
Monthly Revenue 2026/07
$2.1M
▲ 36.2% MoM
Top 10 Market Share 2026/07
67.7%
Squishy Jumbo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squishy jumbo listing on Amazon US in July 2026 is ASIN B0DG2VRFV7 (Brand: Mantyplay), which sold 30,000 units at $8.99 apiece — equal to 18.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 112,000 units and $1,207,480 in July 2026 — 67.7% of unit volume and 58.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squishy Jumbo' on Amazon
July 2026
Is 67.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DG2VRFV7
30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
30K
▲ 0.0%vs. prior month
$261.9K
latest month
12-month trend
B0GVHJJCQC
Strawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
10K
▲ 150.0%vs. prior month
$72.5K
latest month
12-month trend
B0FG779YKY
Original Big Block Premium Stress Cube, Squishy Fidget Toy, Kids & Adults | Non-toxic ASTM certified, US family-owned, easy replacement, jumbo sensory squeeze cube for stress relief
10K
▲ 25.0%vs. prior month
$169.9K
latest month
12-month trend
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
10K
▲ 900.0%vs. prior month
$99.9K
latest month
12-month trend
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Best Squishy Jumbo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mantyplay is the best-performing squishy jumbo brand in July 2026, moving 30,000 units across 1 ASIN for 26.8% of Top 10 volume. Sunny Days Entertainment follows with 20,000 units (17.9%), ahead of Glyrnur on 10,000 units (8.9%).
Volume is spread across 9 brands, with the top three holding 53.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $13.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mantyplay
1 ASIN in Top 10
26.8%
Units
30K
Revenue
$261.9K
Avg. price
$8.99
B0DG2VRFV7
$8.99·★4.6·4.7K revs30 Pack Squishy Toys, Kawaii Squishies Party Favors for Kids 4-8 8-12 Treasure Box Toys for Classroom Birthday Xmas Gifts Goodie Bag Mini Animals Mochi Squishy Stress Relief Sensory Toys Random
Units sold30K
Sunny Days Entertainment
2 ASINs in Top 10
17.9%
Units
20K
Revenue
$190.8K
Avg. price
$13.43
B0G22BHS13
$16.88·★4.3·422 revsToymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Units sold10KB0GZR1J7K1
$9.99·★4.0·142 revsToymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Units sold10K
Glyrnur
1 ASIN in Top 10
8.9%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·483 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10K
Trending Squishy Jumbo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G22BHS13 booked 10K units at $16.88, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Price
$16.88
Rating
4.3
Reviews
422
Latest month sales
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
Price
$11.99
Rating
3.7
Reviews
623
Latest month sales
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.0
Reviews
142
Latest month sales
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