Cheese Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cheese Squishy sales on Amazon US totaled 117,800 units in July 2026 (▼ 12.3% vs. the prior month), generating an estimated $1,231,636 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.5% of unit volume and 65.2% of revenue, while a typical listing is priced at $12.57. The keyword itself pulled 377,444 Amazon queries over the same period (▼ 16.1% MoM).
Zooming out to the 12-month window ending July 2026, the cheese squishy Top 50 moved 421,500 units and $4,421,016 in cumulative sales — an average of 35,125 units and $368,418 per month. Monthly throughput topped out at 131,400 units in June 2026 and dipped to 1,500 in September 2025, leaving the latest reading 5790.0% higher than August 2025.
Cheese Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
117.8K
▼ 12.3% MoM
Monthly Revenue 2026/07
$1.2M
▼ 3.6% MoM
Top 10 Market Share 2026/07
70.5%
Cheese Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cheese squishy listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $4.98 apiece — equal to 8.5% of every unit tracked in this report.
The Top 10 ASINs account for 83,000 units and $803,270 in July 2026 — 70.5% of unit volume and 65.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cheese Squishy' on Amazon
July 2026
Is 70.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
10K
▲ 233.3%vs. prior month
$139.9K
latest month
12-month trend
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
10K
▲ 900.0%vs. prior month
$99.9K
latest month
12-month trend
B0F7M16P52
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy cheese squishy back to school
9K
▼ 55.0%vs. prior month
$54.2K
latest month
12-month trend
B0GRLZ7966
Cheese Squishy (6cm),Cheese Block Squeeze Toy,Squishies Stress Relief Fidget Toys,Stocking Stuffer Novelty Birthday Gifts for Kids Teens Boys Girls (2.4 inch)
9K
▲ 12.5%vs. prior month
$71.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cheese Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing cheese squishy brand in July 2026, moving 18,000 units across 2 ASINs for 21.7% of Top 10 volume. Midou follows with 10,000 units (12.0%), ahead of QPNGKT on 10,000 units (12.0%).
Volume is spread across 9 brands, with the top three holding 45.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.98 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
2 ASINs in Top 10
21.7%
Units
18K
Revenue
$139.1K
Avg. price
$7.99
B0F7M16P52
$5.99·★3.9·1.7K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy cheese squishy back to school
Units sold9KB0GSZGPFYQ
$9.98·★4.1·338 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9K
Midou
1 ASIN in Top 10
12.0%
Units
10K
Revenue
$53.7K
Avg. price
$4.98
B0GH7H2GZF
$4.98·★3.7·1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
QPNGKT
1 ASIN in Top 10
12.0%
Units
10K
Revenue
$95.1K
Avg. price
$8.99
B0GY7YN8BZ
$8.99·★2.4·609 revsCheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
Units sold10K
Trending Cheese Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DGL6L3R2 booked 10K units at $13.99, with ▲ 233.3% MoM change. On the growth side, B0GTZ43D24 leads positive momentum with ▲ 400.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DGL6L3R2
ORB Easy Sqweezy Yellow Super Cheesy - Giant Yellow Squishy Cheese Block | Big, Squishy, Slow Rising, and Extra Soft Stress Relief Toy - Fun Novelty Food Fidget Toy and Gift for Kids and Adults
Price
$13.99
Rating
3.6
Reviews
592
Latest month sales
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Price
$16.83
Rating
4.3
Reviews
400
Latest month sales
B0GTZ43D24
Realistic Swiss Cheese Squishy Toy – Dough Texture Stress Relief Fidget Toy for Adults, Anxiety Relief Sensory Tool, Unique Desk Decor, Not Edible
Unlock to view ASIN details and product titles
Price
$11.99
Rating
3.7
Reviews
63
Latest month sales
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