Smushmart Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smushmart Squishy sales on Amazon US totaled 149,400 units in July 2026 (▼ 10.3% vs. the prior month), generating an estimated $1,624,951 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.2% of unit volume and 47.3% of revenue, while a typical listing is priced at $12.19. The keyword itself pulled 9,641 Amazon queries over the same period (▼ 50.5% MoM).
Zooming out to the 12-month window ending July 2026, the smushmart squishy Top 50 moved 743,150 units and $8,291,694 in cumulative sales — an average of 61,929 units and $690,974 per month. Monthly throughput topped out at 166,400 units in June 2026 and dipped to 19,950 in August 2025, leaving the latest reading 648.9% higher than August 2025.
Smushmart Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
149.4K
▼ 10.3% MoM
Monthly Revenue 2026/07
$1.6M
▼ 4.5% MoM
Top 10 Market Share 2026/07
56.2%
Smushmart Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smushmart squishy listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $3.99 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 84,000 units and $768,690 in July 2026 — 56.2% of unit volume and 47.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smushmart Squishy' on Amazon
July 2026
Is 56.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0BVNSDG2W
nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
10K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
10K
▲ 900.0%vs. prior month
$99.9K
latest month
12-month trend
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
10K
▲ 900.0%vs. prior month
$90.9K
latest month
12-month trend
B0F7M16P52
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
9K
▼ 55.0%vs. prior month
$54.2K
latest month
12-month trend
B0GRLZ7966
Cheese Squishy (6cm),Cheese Block Squeeze Toy,Squishies Stress Relief Fidget Toys,Stocking Stuffer Novelty Birthday Gifts for Kids Teens Boys Girls (2.4 inch)
9K
▲ 12.5%vs. prior month
$71.9K
latest month
12-month trend
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Best Smushmart Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing smushmart squishy brand in July 2026, moving 22,000 units across 3 ASINs for 26.2% of Top 10 volume. Sunny Days Entertainment follows with 20,000 units (23.8%), ahead of Midou on 10,000 units (11.9%).
With 7 brands splitting the Top 10 and 61.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.99 to $13.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
3 ASINs in Top 10
26.2%
Units
22K
Revenue
$202.7K
Avg. price
$9.99
B0F7M16P52
$5.99·★3.7·1.3K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
Units sold9KB0DPV6Q119
$9.98·★4.5·384 revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
Units sold8KB0DTJWSVWG
$13.99·★4.1·1.4K revsHandmade Taba Squishy Hamster Toy, Cute Squishy Stress Relief Fidget Toy | CUTE SQUEEZE Soft Non-toxic Silicone Cheese Butter Dumpling Squishy, Fuzzy Animal Sensory Toys for Kids Adults, Blue
Units sold5K
Sunny Days Entertainment
2 ASINs in Top 10
23.8%
Units
20K
Revenue
$190.8K
Avg. price
$13.43
B0G22BHS13
$16.88·★4.3·422 revsToymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Units sold10KB0GZR1J7K1
$9.99·★4.0·142 revsToymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Units sold10K
Midou
1 ASIN in Top 10
11.9%
Units
10K
Revenue
$53.7K
Avg. price
$3.99
B0GH7H2GZF
$3.99·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
Trending Smushmart Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G22BHS13 booked 10K units at $16.88, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Price
$16.88
Rating
4.3
Reviews
422
Latest month sales
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Price
$9.99
Rating
4.0
Reviews
142
Latest month sales
B071LHQQLT
Squishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.4
Reviews
2.3K
Latest month sales
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