Squirrel Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Squirrel Food sales on Amazon US totaled 108,100 units in July 2026 (▼ 10.7% vs. the prior month), generating an estimated $1,936,305 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.1% of unit volume and 50.1% of revenue, while a typical listing is priced at $22.18. The keyword itself pulled 39,724 Amazon queries over the same period (▼ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the squirrel food Top 50 moved 1,037,850 units and $18,722,292 in cumulative sales — an average of 86,488 units and $1,560,191 per month. Monthly throughput topped out at 121,100 units in June 2026 and dipped to 68,900 in October 2025, leaving the latest reading 53.4% higher than August 2025.
Squirrel Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
108.1K
▼ 10.7% MoM
Monthly Revenue 2026/07
$1.9M
▼ 9.2% MoM
Top 10 Market Share 2026/07
61.1%
Squirrel Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold squirrel food listing on Amazon US in July 2026 is ASIN B0002AQO9Y (Brand: Kaytee), which sold 10,000 units at $5.49 apiece — equal to 9.3% of every unit tracked in this report.
The Top 10 ASINs account for 66,000 units and $970,750 in July 2026 — 61.1% of unit volume and 50.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Squirrel Food' on Amazon
July 2026
Is 61.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0002AQO9Y
Kaytee Backyard Wildlife Food Blend for Rabbits and Squirrels, 5 Pound | Squirrel feed attracts backyard visitors. Bunny food blend. Supplements natural diets, feed away from bird feeders
10K
▼ 50.0%vs. prior month
$54.9K
latest month
12-month trend
B0002DGNQK
Kaytee Corn on the Cob for Wildlife Feeding, Squirrels & Deer, 6.5 lb | Helps spare bird food. Whole corn cob for backyard wildlife. Whole corn, ground or feeder use, no added ingredients
10K
▲ 0.0%vs. prior month
$129.9K
latest month
12-month trend
B0DSCQDP2W
Kaytee Peanuts Wild Bird Food, High in Fat and Protein | Attract birds year-round. Bird food for outside feeders with peanut pieces. No hulls, 100% edible, nuts for birds
7K
▼ 12.5%vs. prior month
$138.5K
latest month
12-month trend
B0DJN1QCTZ
Audubon Park Squirrel & Critter Food, 15-lb. Bag | Corn, sunflower seeds & peanuts for squirrels, chipmunks, & backyard wildlife
7K
▼ 12.5%vs. prior month
$125.9K
latest month
12-month trend
B0CK9LXBMD
Diamond of California In-Shell Mixed Nuts 16 oz
6K
▼ 14.3%vs. prior month
$29.9K
latest month
12-month trend
B0CG9N76FG
Pennington Classic in Shell Peanuts 5 pounds | Peanuts in shell for squirrels, peanuts for birds, 100% whole; use on ground near feeders
6K
▲ 100.0%vs. prior month
$83.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Squirrel Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kaytee is the best-performing squirrel food brand in July 2026, moving 32,000 units across 4 ASINs for 48.5% of Top 10 volume. Audubon Park follows with 7,000 units (10.6%), ahead of Diamond of California on 6,000 units (9.1%).
With 7 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $17.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kaytee
4 ASINs in Top 10
48.5%
Units
32K
Revenue
$473.3K
Avg. price
$17.06
B0002AQO9Y
$5.49·★4.6·11.6K revsKaytee Backyard Wildlife Food Blend for Rabbits and Squirrels, 5 Pound | Squirrel feed attracts backyard visitors. Bunny food blend. Supplements natural diets, feed away from bird feeders
Units sold10KB0002DGNQK
$12.99·★4.5·11.1K revsKaytee Corn on the Cob for Wildlife Feeding, Squirrels & Deer, 6.5 lb | Helps spare bird food. Whole corn cob for backyard wildlife. Whole corn, ground or feeder use, no added ingredients
Units sold10KB0DSCQDP2W
$19.79·★4.5·6.1K revsKaytee Peanuts Wild Bird Food, High in Fat and Protein | Attract birds year-round. Bird food for outside feeders with peanut pieces. No hulls, 100% edible, nuts for birds
Units sold7KB0DDMGXCDP
$29.99·★4.7·1.3K revsKaytee Whole Peanuts in Shell for Cardinals, Blue Jays, Woodpeckers and Other Outside Wild Birds, Two 5 Pound Bags
Units sold5K
Audubon Park
1 ASIN in Top 10
10.6%
Units
7K
Revenue
$125.9K
Avg. price
$17.98
B0DJN1QCTZ
$17.98·★4.5·1.2K revsAudubon Park Squirrel & Critter Food, 15-lb. Bag | Corn, sunflower seeds & peanuts for squirrels, chipmunks, & backyard wildlife
Units sold7K
Diamond of California
1 ASIN in Top 10
9.1%
Units
6K
Revenue
$29.9K
Avg. price
$4.99
B0CK9LXBMD
$4.99·★4.4·1.8K revsDiamond of California In-Shell Mixed Nuts 16 oz
Units sold6K
Trending Squirrel Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CG9N76FG booked 6K units at $13.97, with ▲ 100.0% MoM change. On the growth side, B0CG9NDTBH leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CG9N76FG
Pennington Classic in Shell Peanuts 5 pounds | Peanuts in shell for squirrels, peanuts for birds, 100% whole; use on ground near feeders
Price
$13.97
Rating
4.6
Reviews
396
Latest month sales
B0FKC2848F
Cool Birds No Mess Sad Squirrels Hot Bird Seed, 10 lb | Spicy shell-free blend designed for clean feeding, fewer pests, and more of the birds you love
Price
$23.66
Rating
3.5
Reviews
578
Latest month sales
B0CG9NDTBH
Pennington Classic Shelled Peanuts 5 pounds | Shelled peanuts for birds, 100% peanut pieces for woodpeckers, Blue Jays, or ground feeding squirrels
Unlock to view ASIN details and product titles
Price
$10.97
Rating
4.6
Reviews
267
Latest month sales
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