Bird Seed Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bird Seed sales on Amazon US totaled 383,000 units in July 2026 (▼ 11.3% vs. the prior month), generating an estimated $5,615,630 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.2% of unit volume and 45.4% of revenue, while a typical listing is priced at $16.40. The keyword itself pulled 321,633 Amazon queries over the same period (▼ 14.8% MoM).
Zooming out to the 12-month window ending July 2026, the bird seed Top 50 moved 3,653,400 units and $53,006,980 in cumulative sales — an average of 304,450 units and $4,417,248 per month. Monthly throughput topped out at 432,000 units in June 2026 and dipped to 218,700 in October 2025, leaving the latest reading 51.6% higher than August 2025.
Bird Seed Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
383K
▼ 11.3% MoM
Monthly Revenue 2026/07
$5.6M
▼ 13.3% MoM
Top 10 Market Share 2026/07
52.2%
Bird Seed Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bird seed listing on Amazon US in July 2026 is ASIN B00LHE5OSQ (Brand: Wagner's), which sold 50,000 units at $12.48 apiece — equal to 13.1% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $2,547,900 in July 2026 — 52.2% of unit volume and 45.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bird Seed' on Amazon
July 2026
Is 52.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00LHE5OSQ
Wagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor, 10-Pound Bag
50K
▼ 28.6%vs. prior month
$663K
latest month
12-month trend
B0055INY1Y
Kaytee Nut & Fruit Wild Bird Seed, 5 lb
50K
▼ 16.7%vs. prior month
$629.5K
latest month
12-month trend
B01B9KPVRQ
Kaytee All American Wild Bird Food Seed Blend for Cardinals, Blue Jays, Finches & Other Outdoor Wild Birds, 5 Pounds
30K
▲ 50.0%vs. prior month
$179.7K
latest month
12-month trend
B0031020WC
Wagner's 52023 Black Oil Sunflower Seed Wild Bird Food, 5-Pound Bag
10K
▲ 0.0%vs. prior month
$105.6K
latest month
12-month trend
B004477AOO
Wagner's 57075 Safflower Seed Wild Bird Food, 5 Pound (Pack of 1)
10K
▲ 0.0%vs. prior month
$119.1K
latest month
12-month trend
B005KOJ86I
Wagner's 53003 Farmer's Delight Wild Bird Food with Cherry Flavor, 20-Pound Bag
10K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
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Best Bird Seed Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kaytee is the best-performing bird seed brand in July 2026, moving 110,000 units across 5 ASINs for 55.0% of Top 10 volume. Wagner's follows with 80,000 units (40.0%), ahead of Wild Harvest on 10,000 units (5.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.94 to $14.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kaytee
5 ASINs in Top 10
55.0%
Units
110K
Revenue
$1.4M
Avg. price
$14.12
B0055INY1Y
$12.59·★4.7·17.7K revsKaytee Nut & Fruit Wild Bird Seed, 5 lb
Units sold50KB01B9KPVRQ
$5.99·★4.6·5.7K revsKaytee All American Wild Bird Food Seed Blend for Cardinals, Blue Jays, Finches & Other Outdoor Wild Birds, 5 Pounds
Units sold30KB07QYCJ1VV
$19.99·★4.5·5.2K revsKaytee Ultimate Birder's Blend Food, Wild Bird Seed, 10 Pounds
Units sold10KB07R1NCF3B
$20.85·★4.4·7.5K revsKaytee Ultimate Birder's Blend Food, Wild Bird Seed, 9.75 Pounds | Attract more songbirds, bird food for outside feeders, cardinal bird food, safflower, peanuts
Units sold10KB003URCM9W
$11.19·★4.7·5.1K revsKaytee Wild Bird Songbird Blend Food Seed, 7 Pound
Units sold10K
Wagner's
4 ASINs in Top 10
40.0%
Units
80K
Revenue
$1.1M
Avg. price
$14.33
B00LHE5OSQ
$12.48·★4.5·21.6K revsWagner's 53002 Farmer's Delight Wild Bird Food with Cherry Flavor, 10-Pound Bag
Units sold50KB0031020WC
$10.98·★4.7·2.6K revsWagner's 52023 Black Oil Sunflower Seed Wild Bird Food, 5-Pound Bag
Units sold10KB004477AOO
$11.98·★4.6·13.6K revsWagner's 57075 Safflower Seed Wild Bird Food, 5 Pound (Pack of 1)
Units sold10KB005KOJ86I
$21.88·★4.5·15.7K revsWagner's 53003 Farmer's Delight Wild Bird Food with Cherry Flavor, 20-Pound Bag
Units sold10K
Wild Harvest
1 ASIN in Top 10
5.0%
Units
10K
Revenue
$109.4K
Avg. price
$10.94
B08C6Z5QX3
$10.94·★4.7·15.8K revsWild Harvest Daily Blend Nutrition Diet for Parakeet, Canary and Finch 10 Pounds, Orange flavour
Units sold10K
Trending Bird Seed Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B007ZSR6UM leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B000OOKJ58 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B007ZSR6UM
Wild Harvest Daily Blend Nutrition Diet Parakeet, Canary And Finch, Bird Food, 5 Pounds
Price
$5.68
Rating
4.7
Reviews
15.8K
Latest month sales
B000OOKJ58
Wagner's 62050 Nyjer Seed Wild Bird Food, 10-Pound Bag
Price
$23.98
Rating
4.6
Reviews
5.4K
Latest month sales
B00NFT3PVO
Wild Harvest Universal Blend For Small Birds 3 Pounds, Foritified Nutrition
Unlock to view ASIN details and product titles
Price
$3.94
Rating
4.5
Reviews
17.7K
Latest month sales
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