Softsoap Refill Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Softsoap Refill sales on Amazon US totaled 437,600 units in July 2026 (▼ 2.7% vs. the prior month), generating an estimated $3,557,152 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.3% of unit volume and 41.6% of revenue, while a typical listing is priced at $15.38. The keyword itself pulled 39,952 Amazon queries over the same period (▲ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the softsoap refill Top 50 moved 4,133,800 units and $34,002,086 in cumulative sales — an average of 344,483 units and $2,833,507 per month. Monthly throughput topped out at 449,700 units in June 2026 and dipped to 197,300 in May 2026, leaving the latest reading 8.6% higher than August 2025.
Softsoap Refill Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
437.6K
▼ 2.7% MoM
Monthly Revenue 2026/07
$3.6M
▼ 9.7% MoM
Top 10 Market Share 2026/07
66.3%
Softsoap Refill Market Share & Sales Concentration on Amazon US — July 2026
The most-sold softsoap refill listing on Amazon US in July 2026 is ASIN B09HHDHXWX (Brand: Amazon Basics), which sold 60,000 units at $5.06 apiece — equal to 13.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 290,000 units and $1,479,500 in July 2026 — 66.3% of unit volume and 41.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Softsoap Refill' on Amazon
July 2026
Is 66.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09HHDHXWX
Amazon Basics Gentle & Mild Clear Liquid Hand Soap Refill, Triclosan-Free, Dermatologist-Tested, pH Balanced, Cruelty-Free, 50 Fluid Ounces, 1-Pack (Previously Solimo)
60K
▲ 20.0%vs. prior month
$247.8K
latest month
12-month trend
B00F1U0YB4
Mrs. Meyer's Clean Day, Hand Soap Refill, Lemon Verbena Scent, 33 Fl Oz
40K
▼ 20.0%vs. prior month
$163.2K
latest month
12-month trend
B081FFRGZB
Softsoap Antibacterial Liquid Hand Soap, White Tea & Berry Scent, 50 fl oz | Refill Size, Paraben-Free, Phthalate-Free, Bathroom and Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
40K
▼ 20.0%vs. prior month
$215.6K
latest month
12-month trend
B079FV6PRH
Softsoap Liquid Hand Soap, Fresh Breeze - 7.5 Fl Oz (Pack of 6) | Paraben-Free, Phthalate-Free, Washes Away Germs, Bathroom Hand Soap, Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
30K
▲ 50.0%vs. prior month
$215.7K
latest month
12-month trend
B09HHBP46X
Amazon Basics Liquid Hand Soap Refill, Light Moisturizing, Triclosan-Free, Phthalate-Free, Paraben-Free, Citrus, 50 Fl Oz (Pack of 1) (Previously Solimo)
30K
▲ 50.0%vs. prior month
$129.3K
latest month
12-month trend
B0020VJTDG
MRS. MEYER'S CLEAN DAY Liquid Hand Soap Refill, Basil, 33 fl oz | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
20K
▼ 33.3%vs. prior month
$98.8K
latest month
12-month trend
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Best Softsoap Refill Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing softsoap refill brand in July 2026, moving 120,000 units across 4 ASINs for 41.4% of Top 10 volume. Softsoap follows with 110,000 units (37.9%), ahead of Mrs. MEYER'S on 60,000 units (20.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.60 to $7.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
4 ASINs in Top 10
41.4%
Units
120K
Revenue
$569.2K
Avg. price
$5.60
B09HHDHXWX
$5.06·★4.6·45.6K revsAmazon Basics Gentle & Mild Clear Liquid Hand Soap Refill, Triclosan-Free, Dermatologist-Tested, pH Balanced, Cruelty-Free, 50 Fluid Ounces, 1-Pack (Previously Solimo)
Units sold60KB09HHBP46X
$3.86·★4.4·12.3K revsAmazon Basics Liquid Hand Soap Refill, Light Moisturizing, Triclosan-Free, Phthalate-Free, Paraben-Free, Citrus, 50 Fl Oz (Pack of 1) (Previously Solimo)
Units sold30KB09HHDGQKD
$9.19·★4.6·45.6K revsAmazon Basics Gentle & Mild Clear Liquid Hand Soap Refill, Triclosan-Free, Dermatologist-Tested, 50 Fl Oz, 2-Pack (Previously Solimo)
Units sold20KB09HHBV8CB
$4.30·★4.6·45.6K revsAmazon Basics Liquid Hand Soap Refill, Milk and Honey Scent, Triclosan-Free, Dermatologist Tested, 50 Fluid Ounces
Units sold10K
Softsoap
4 ASINs in Top 10
37.9%
Units
110K
Revenue
$648.3K
Avg. price
$6.34
B081FFRGZB
$5.97·★4.6·22.3K revsSoftsoap Antibacterial Liquid Hand Soap, White Tea & Berry Scent, 50 fl oz | Refill Size, Paraben-Free, Phthalate-Free, Bathroom and Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
Units sold40KB079FV6PRH
$7.44·★4.8·51.4K revsSoftsoap Liquid Hand Soap, Fresh Breeze - 7.5 Fl Oz (Pack of 6) | Paraben-Free, Phthalate-Free, Washes Away Germs, Bathroom Hand Soap, Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
Units sold30KB07L98GZH9
$5.97·★4.6·22.2K revsSoftsoap Moisturizing Liquid Hand Soap, Milk & Honey Scent, 50 fl oz Refill | Paraben-Free, Phthalate-Free, Washes Away Germs, Bathroom Hand Soap, Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
Units sold20KB08R8PS5PB
$5.97·★4.6·22.2K revsSoftsoap Antibacterial Refill 50oz Crisp Clean Scent | Paraben-Free, Phthalate-Free, Washes Away Germs, Bathroom Hand Soap, Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
Units sold20K
Mrs. MEYER'S
2 ASINs in Top 10
20.7%
Units
60K
Revenue
$262K
Avg. price
$7.64
B00F1U0YB4
$7.61·★4.7·53.1K revsMrs. Meyer's Clean Day, Hand Soap Refill, Lemon Verbena Scent, 33 Fl Oz
Units sold40KB0020VJTDG
$7.68·★4.7·42.8K revsMRS. MEYER'S CLEAN DAY Liquid Hand Soap Refill, Basil, 33 fl oz | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
Units sold20K
Trending Softsoap Refill Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08R8PS5PB booked 20K units at $5.97, with ▲ 100.0% MoM change. On the growth side, B07SGNKW9B leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B001ET725W close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08R8PS5PB
Softsoap Antibacterial Refill 50oz Crisp Clean Scent | Paraben-Free, Phthalate-Free, Washes Away Germs, Bathroom Hand Soap, Kitchen Hand Soap, Daily Handwashing, Gentle on Hands
Price
$5.97
Rating
4.6
Reviews
22.2K
Latest month sales
B07SGNKW9B
Softsoap Antibacterial Hand Soap Refill, Fresh Citrus Scent, 50 fl oz
Price
$5.99
Rating
4.5
Reviews
287
Latest month sales
B001ET725W
Dr. Bronner's Lavender Pure-Castile Liquid Soap, Hand Soap, 32 oz 2-Pack | 18-in-1 Uses: Body Wash & Hand Soap for Men and Women, Shampoo, Face, Laundry, Floors, Cars, Pets - Fair Trade & Organic Oils
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.7
Reviews
29.5K
Latest month sales
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