Smushmart Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smushmart sales on Amazon US totaled 17,850 units in July 2026 (▼ 25.3% vs. the prior month), generating an estimated $205,671 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.4% of unit volume and 64.6% of revenue, while a typical listing is priced at $15.63. The keyword itself pulled 17,787 Amazon queries over the same period (▼ 35.5% MoM).
Zooming out to the 12-month window ending July 2026, the smushmart Top 50 moved 140,550 units and $1,690,912 in cumulative sales — an average of 11,713 units and $140,909 per month. Monthly throughput topped out at 23,900 units in June 2026 and dipped to 2,100 in December 2025, leaving the latest reading 24.7% lower than August 2025.
Smushmart Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
17.9K
▼ 25.3% MoM
Monthly Revenue 2026/07
$205.7K
▼ 15.0% MoM
Top 10 Market Share 2026/07
73.4%
Smushmart Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smushmart listing on Amazon US in July 2026 is ASIN B0G36VXNGX (Brand: Horizon Group USA), which sold 3,000 units at $8.99 apiece — equal to 16.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,100 units and $132,932 in July 2026 — 73.4% of unit volume and 64.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smushmart' on Amazon
July 2026
Is 73.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0G36VXNGX
Horizon Group USA Slimygloop Gelli Gels, Pink Squishmallows | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
3K
▼ 40.0%vs. prior month
$27K
latest month
12-month trend
B0GS2ZFTSR
Glitter Axolotls Squishies Toy, Stretchy Axolotls Stress Ball, Soft Squeeze Sensory Fidget Toys for Kids Adults, Cute Easter Basket Stuffers Party Favors Classroom Prizes (Blue)
2K
▲ 100.0%vs. prior month
$18.1K
latest month
12-month trend
B0H2DMY1QZ
Ice Cream Cone Squishy-Slow Rising Stress Relief Toy, IceCreamSummer Toy. | ice cream cone rising squishy . Portable pocket size, lovely desk decor and ideal summer holiday small gifts for all ages.
2K
▲ 3900.0%vs. prior month
$21.2K
latest month
12-month trend
B0G2CCYLWR
Sticky Bread Slow Rising Squishy, Silky Smooth Bread Slow Rise Squishies | Round Toast Shped Squishy Foam Squishies for Adults: Stress Relief & Sensory Fidget Toy (1pcs)
1K
▲ 0.0%vs. prior month
$9.2K
latest month
12-month trend
B0H298SQ9K
Fuzz Ball Squishy Stress Ball Toy,Slow Rising Memory Foam Fidget Squishy Fuzz Balls Adults Anxiety Stress Relief Toys,Party Favors Gift for Focus&Relaxation(Blue)
1K
▲ 66.7%vs. prior month
$10K
latest month
12-month trend
B0H44CJC5W
Peanut Squishies Toys, Peanut Squishy Slow Rising Stress Relief Toy, Realistic Portable Fidget Toy,Soft Slow Rebound Sensory Gift ,Ideal for Anxiety Relief (1PCS)
1K
vs. prior month
$10.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Smushmart Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Horizon Group USA is the best-performing smushmart brand in July 2026, moving 3,000 units across 1 ASIN for 22.9% of Top 10 volume. CUCURLE follows with 2,000 units (15.3%), ahead of XINSHUOCH on 2,000 units (15.3%).
Volume is spread across 8 brands, with the top three holding 53.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $9.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Horizon Group USA
1 ASIN in Top 10
22.9%
Units
3K
Revenue
$27K
Avg. price
$8.99
B0G36VXNGX
$8.99·★4.2·770 revsHorizon Group USA Slimygloop Gelli Gels, Pink Squishmallows | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Units sold3K
CUCURLE
1 ASIN in Top 10
15.3%
Units
2K
Revenue
$18.1K
Avg. price
$9.95
B0GS2ZFTSR
$9.95·★4.2·357 revsGlitter Axolotls Squishies Toy, Stretchy Axolotls Stress Ball, Soft Squeeze Sensory Fidget Toys for Kids Adults, Cute Easter Basket Stuffers Party Favors Classroom Prizes (Blue)
Units sold2K
XINSHUOCH
1 ASIN in Top 10
15.3%
Units
2K
Revenue
$21.2K
Avg. price
$9.95
B0H2DMY1QZ
$9.95·★3.6·65 revsIce Cream Cone Squishy-Slow Rising Stress Relief Toy, IceCreamSummer Toy. | ice cream cone rising squishy . Portable pocket size, lovely desk decor and ideal summer holiday small gifts for all ages.
Units sold2K
Trending Smushmart Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0H2DMY1QZ booked 2K units at $9.95, with ▲ 3900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H2DMY1QZ
Ice Cream Cone Squishy-Slow Rising Stress Relief Toy, IceCreamSummer Toy. | ice cream cone rising squishy . Portable pocket size, lovely desk decor and ideal summer holiday small gifts for all ages.
Price
$9.95
Rating
3.6
Reviews
65
Latest month sales
B0H298SQ9K
Fuzz Ball Squishy Stress Ball Toy,Slow Rising Memory Foam Fidget Squishy Fuzz Balls Adults Anxiety Stress Relief Toys,Party Favors Gift for Focus&Relaxation(Blue)
Price
$9.99
Rating
2.6
Reviews
88
Latest month sales
B0H44CJC5W
Peanut Squishies Toys, Peanut Squishy Slow Rising Stress Relief Toy, Realistic Portable Fidget Toy,Soft Slow Rebound Sensory Gift ,Ideal for Anxiety Relief (1PCS)
Unlock to view ASIN details and product titles
Price
$9.79
Rating
3.7
Reviews
55
Latest month sales
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