Big Butter Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Big Butter Squishy sales on Amazon US totaled 160,300 units in July 2026 (▼ 11.7% vs. the prior month), generating an estimated $1,531,355 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.8% of unit volume and 48.5% of revenue, while a typical listing is priced at $10.27. The keyword itself pulled 26,097 Amazon queries over the same period (▼ 22.0% MoM).
Zooming out to the 12-month window ending July 2026, the big butter squishy Top 50 moved 489,550 units and $4,763,443 in cumulative sales — an average of 40,796 units and $396,954 per month. Monthly throughput topped out at 181,100 units in June 2026 and dipped to 350 in August 2025, leaving the latest reading 45700.0% higher than August 2025.
Big Butter Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
160.3K
▼ 11.7% MoM
Monthly Revenue 2026/07
$1.5M
▼ 5.8% MoM
Top 10 Market Share 2026/07
56.8%
Big Butter Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold big butter squishy listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $3.99 apiece — equal to 6.2% of every unit tracked in this report.
The Top 10 ASINs account for 91,000 units and $742,970 in July 2026 — 56.8% of unit volume and 48.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Big Butter Squishy' on Amazon
July 2026
Is 56.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0GVJDX674
Coconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
10K
▲ 0.0%vs. prior month
$99.5K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
10K
▲ 900.0%vs. prior month
$99.9K
latest month
12-month trend
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
10K
▲ 900.0%vs. prior month
$90.9K
latest month
12-month trend
B0F7M16P52
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
9K
▼ 55.0%vs. prior month
$54.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Big Butter Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sunny Days Entertainment is the best-performing big butter squishy brand in July 2026, moving 20,000 units across 2 ASINs for 22.0% of Top 10 volume. Generic follows with 18,000 units (19.8%), ahead of Midou on 10,000 units (11.0%).
Volume is spread across 8 brands, with the top three holding 52.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $13.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sunny Days Entertainment
2 ASINs in Top 10
22.0%
Units
20K
Revenue
$190.8K
Avg. price
$13.40
B0G22BHS13
$16.83·★4.4·413 revsToymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Units sold10KB0GZR1J7K1
$9.97·★4.1·136 revsToymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Units sold10K
Generic
2 ASINs in Top 10
19.8%
Units
18K
Revenue
$139.1K
Avg. price
$7.99
B0F7M16P52
$5.99·★3.9·1.8K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
Units sold9KB0GSZGPFYQ
$9.98·★4.1·363 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9K
Midou
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$53.7K
Avg. price
$3.99
B0GH7H2GZF
$3.99·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
Trending Big Butter Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G22BHS13 booked 10K units at $16.83, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults | Thermoplastic Rubber TPR, 11.5 in Length, Orange, Food Theme, Squeeze Stretch Twist, Shape Memory, 0.86 lb
Price
$16.83
Rating
4.4
Reviews
413
Latest month sales
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Price
$9.97
Rating
4.1
Reviews
136
Latest month sales
B0GYKYVNNL
Rainbow Butter Squishy Toys Set of 2, Cute Butter Squishy Toy, Soft Slow Rising Squeeze Toys for Stress Relief, Sensory Fidget Toys for Desk, Office, Party Favors, Gift Basket Stuffers
Unlock to view ASIN details and product titles
Price
$6.79
Rating
4.0
Reviews
193
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this big butter squishy report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card