Schylling Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Schylling sales on Amazon US totaled 147,500 units in July 2026 (▲ 3.5% vs. the prior month), generating an estimated $1,715,945 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 56.2% of revenue, while a typical listing is priced at $16.16. The keyword itself pulled 107,852 Amazon queries over the same period (▲ 11.7% MoM).
Zooming out to the 12-month window ending July 2026, the schylling Top 50 moved 1,332,700 units and $13,115,722 in cumulative sales — an average of 111,058 units and $1,092,977 per month. Monthly throughput topped out at 215,400 units in December 2025 and dipped to 47,400 in August 2025, leaving the latest reading 211.2% higher than August 2025.
Schylling Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
147.5K
▲ 3.5% MoM
Monthly Revenue 2026/07
$1.7M
▲ 1.2% MoM
Top 10 Market Share 2026/07
61.7%
Schylling Market Share & Sales Concentration on Amazon US — July 2026
The most-sold schylling listing on Amazon US in July 2026 is ASIN B0D9ZTW7PS (Brand: Schylling), which sold 20,000 units at $5.29 apiece — equal to 13.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $965,210 in July 2026 — 61.7% of unit volume and 56.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Schylling' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D9ZTW7PS
Schylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
20K
▲ 0.0%vs. prior month
$140.2K
latest month
12-month trend
B0BQZFVJTB
Schylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1) | Sensory Toy with Super Solid Squish
10K
▲ 400.0%vs. prior month
$96.6K
latest month
12-month trend
B0C6XBP4CW
Schylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1) | Sensory Squish Toy with Super Solid Squish
10K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
B0G2GS1PJT
4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
B0FG779YKY
Original Big Block Premium Stress Cube, Squishy Fidget Toy, Kids & Adults | Non-toxic ASTM certified, US family-owned, easy replacement, jumbo sensory squeeze cube for stress relief
10K
▲ 25.0%vs. prior month
$169.9K
latest month
12-month trend
B0F7M16P52
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy cheese squishy back to school
9K
▼ 55.0%vs. prior month
$54.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Schylling Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Schylling is the best-performing schylling brand in July 2026, moving 45,000 units across 4 ASINs for 49.5% of Top 10 volume. Yooshi follows with 10,000 units (11.0%), ahead of Squeez'M on 10,000 units (11.0%).
With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Schylling
4 ASINs in Top 10
49.5%
Units
45K
Revenue
$428.6K
Avg. price
$12.21
B0D9ZTW7PS
$5.29·★4.0·4.7K revsSchylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
Units sold20KB0BQZFVJTB
$9.60·★4.2·8.7K revsSchylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1) | Sensory Toy with Super Solid Squish
Units sold10KB0C6XBP4CW
$25.89·★4.4·4.3K revsSchylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1) | Sensory Squish Toy with Super Solid Squish
Units sold10KB0FH7NGBM4
$8.06·★4.0·10.3K revsSchylling NeeDoh Groovy Glob - Purple (Pack of 1) | The Original NeeDoh - Sensory Squeeze Toy with Dough Filling
Units sold5K
Yooshi
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B0G2GS1PJT
$9.99·★3.8·500 revs4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
Units sold10K
Squeez'M
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$169.9K
Avg. price
$16.99
B0FG779YKY
$16.99·★4.4·1.9K revsOriginal Big Block Premium Stress Cube, Squishy Fidget Toy, Kids & Adults | Non-toxic ASTM certified, US family-owned, easy replacement, jumbo sensory squeeze cube for stress relief
Units sold10K
Trending Schylling Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BQZFVJTB booked 10K units at $9.60, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BQZFVJTB
Schylling NeeDoh Nice Cube - Sensory Squeeze Toy with Super Solid Squish - 2.25" Cube - Color May Vary (Pack of 1) | Sensory Toy with Super Solid Squish
Price
$9.60
Rating
4.2
Reviews
8.7K
Latest month sales
B0G36WHC28
Hello Kitty® and Friends SLIMYGLOOP Gelli Gels – Cinnamoroll™, Slow Rising Sensory Squeeze Toy with Glitter, Gel Filled Fidget Toys
Price
$8.99
Rating
4.2
Reviews
664
Latest month sales
B0FH7NGBM4
Schylling NeeDoh Groovy Glob - Purple (Pack of 1) | The Original NeeDoh - Sensory Squeeze Toy with Dough Filling
Unlock to view ASIN details and product titles
Price
$8.06
Rating
4.0
Reviews
10.3K
Latest month sales
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