Crunchy Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Crunchy Squishy sales on Amazon US totaled 88,500 units in July 2026 (▲ 9.8% vs. the prior month), generating an estimated $956,729 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 89.3% of unit volume and 83.2% of revenue, while a typical listing is priced at $14.24. The keyword itself pulled 535,329 Amazon queries over the same period (▲ 103.8% MoM).
Zooming out to the 12-month window ending July 2026, the crunchy squishy Top 50 moved 335,700 units and $3,406,997 in cumulative sales — an average of 27,975 units and $283,916 per month. Monthly throughput topped out at 88,500 units in July 2026 and dipped to 1,400 in August 2025, leaving the latest reading 6221.4% higher than August 2025.
Crunchy Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
88.5K
▲ 9.8% MoM
Monthly Revenue 2026/07
$956.7K
▲ 19.8% MoM
Top 10 Market Share 2026/07
89.3%
Crunchy Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold crunchy squishy listing on Amazon US in July 2026 is ASIN B0GVHJJCQC (Brand: Glyrnur), which sold 10,000 units at $9.99 apiece — equal to 11.3% of every unit tracked in this report.
The Top 10 ASINs account for 79,000 units and $795,890 in July 2026 — 89.3% of unit volume and 83.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Crunchy Squishy' on Amazon
July 2026
Is 89.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GVHJJCQC
Strawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0C6XBP4CW
Schylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1) | Sensory Squish Toy with Super Solid Squish
10K
▲ 0.0%vs. prior month
$150K
latest month
12-month trend
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
10K
▲ 150.0%vs. prior month
$72.5K
latest month
12-month trend
B0GVJDX674
Coconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
10K
▲ 0.0%vs. prior month
$99.5K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0F7M16P52
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy cheese squishy back to school
9K
▼ 55.0%vs. prior month
$54.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Crunchy Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Glyrnur is the best-performing crunchy squishy brand in July 2026, moving 20,000 units across 2 ASINs for 25.3% of Top 10 volume. Generic follows with 16,000 units (20.3%), ahead of Schylling on 10,000 units (12.7%).
Volume is spread across 8 brands, with the top three holding 58.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $25.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Glyrnur
2 ASINs in Top 10
25.3%
Units
20K
Revenue
$199.4K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·437 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10KB0GVJDX674
$9.99·★2.9·333 revsCoconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
Units sold10K
Generic
2 ASINs in Top 10
20.3%
Units
16K
Revenue
$122.2K
Avg. price
$7.99
B0F7M16P52
$5.99·★3.9·1.7K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy cheese squishy back to school
Units sold9KB0FMRQ4B3W
$9.98·★4.4·757 revsBread Butter Squishy,Slow Rising Squishy，Stress Balls，Fidget Toy | Party Favor Gift squeeze toy Stress Relief back to school cheese squishy
Units sold7K
Schylling
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$150K
Avg. price
$25.89
B0C6XBP4CW
$25.89·★4.4·4.3K revsSchylling NeeDoh Gumdrop - Textured Sensory Toy with Super Solid Squish - 2.5" Tall - Colors May Vary (Pack of 1) | Sensory Squish Toy with Super Solid Squish
Units sold10K
Trending Crunchy Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GV22JT89 booked 1K units at $11.70, with ▲ 900.0% MoM change. On the growth side, B0D91CWH9V leads positive momentum with ▲ 150.0% MoM growth on 10K units, with B0GYDMQNZB close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GV22JT89
Toymendous Squishy Fried Chicken - Squish Toy - Ages 3+
Price
$11.70
Rating
3.8
Reviews
49
Latest month sales
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
Price
$6.99
Rating
4.1
Reviews
1K
Latest month sales
B0GYDMQNZB
Peanut Squishies, Peanut Shaped Squish Balls,Squeeze Dough Ball ,Soft Stress Relief Sensory Fidget Toys,Soft Stress Relief Sensory Fidget Toys for Adults Anxiety Relief Hand Relax
Unlock to view ASIN details and product titles
Price
$9.98
Rating
3.6
Reviews
140
Latest month sales
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