Smashbox Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smashbox sales on Amazon US totaled 185,450 units in July 2026 (▼ 16.7% vs. the prior month), generating an estimated $2,401,446 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 94.4% of unit volume and 90.1% of revenue, while a typical listing is priced at $26.24. The keyword itself pulled 4,033 Amazon queries over the same period (▼ 52.9% MoM).
Zooming out to the 12-month window ending July 2026, the smashbox Top 50 moved 2,311,000 units and $32,202,815 in cumulative sales — an average of 192,583 units and $2,683,568 per month. Monthly throughput topped out at 247,500 units in November 2025 and dipped to 154,650 in September 2025, leaving the latest reading 0.7% higher than August 2025.
Smashbox Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
185.4K
▼ 16.7% MoM
Monthly Revenue 2026/07
$2.4M
▼ 31.8% MoM
Top 10 Market Share 2026/07
94.4%
Smashbox Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smashbox listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 53.9% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 175,000 units and $2,164,170 in July 2026 — 94.4% of unit volume and 90.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smashbox' on Amazon
July 2026
Is 94.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B09XMYFTB7
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
30K
▼ 25.0%vs. prior month
$300K
latest month
12-month trend
B000IEMGGE
LAURA GELLER Baked Balance-n-Brighten Powder Foundation – Fair
10K
▼ 66.7%vs. prior month
$259.7K
latest month
12-month trend
B09WYT4QTJ
Smashbox Photo Finish Primers | Face Primers for Makeup, Smooths Skin & Extends Makeup Wear | Hydrating, Pore-Minimizing & Mattifying Formulas
10K
▲ 0.0%vs. prior month
$118.7K
latest month
12-month trend
B01LW1983J
Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, Champagne Shimmer
8K
▼ 20.0%vs. prior month
$144.5K
latest month
12-month trend
B077T6F98M
LAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
8K
▲ 33.3%vs. prior month
$152.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Smashbox Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing smashbox brand in July 2026, moving 100,000 units across 1 ASIN for 57.1% of Top 10 volume. e.l.f. follows with 30,000 units (17.1%), ahead of LAURA GELLER NEW YORK on 18,000 units (10.3%).
With 7 brands splitting the Top 10 and 84.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $34.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
1 ASIN in Top 10
57.1%
Units
100K
Revenue
$997K
Avg. price
$9.97
B00U2VQZDS
$9.97·★4.8·121.3K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100K
e.l.f.
1 ASIN in Top 10
17.1%
Units
30K
Revenue
$300K
Avg. price
$10.00
B09XMYFTB7
$10.00·★4.6·43K revse.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz
Units sold30K
LAURA GELLER NEW YORK
2 ASINs in Top 10
10.3%
Units
18K
Revenue
$412K
Avg. price
$34.64
B000IEMGGE
$34.78·★4.2·18.7K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Fair
Units sold10KB077T6F98M
$34.49·★4.2·9.7K revsLAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
Units sold8K
Trending Smashbox Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BZK19Y2B leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B07B79K3S8 close behind at ▲ 42.9% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BZK19Y2B
Smashbox Photo Finish Endurance Breathable Setting Spray | Lightweight, Long-Lasting, Hydrating Setting Spray | Locks in Makeup + Breathable Barrier That Strengthens Skin
Price
$28.90
Rating
4.4
Reviews
120
Latest month sales
B07B79K3S8
Smashbox Super Fan Lash Lengthening Mascara | Fanned-Out Volume + Length, Long-Wearing Mascara without Clumping, 0.34 Fl Oz, Black
Price
$23.80
Rating
4.4
Reviews
1.5K
Latest month sales
B077T6F98M
LAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation - Light
Unlock to view ASIN details and product titles
Price
$34.49
Rating
4.2
Reviews
9.7K
Latest month sales
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