Maybelline Skin Tint Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Maybelline Skin Tint sales on Amazon US totaled 287,800 units in July 2026 (▼ 14.7% vs. the prior month), generating an estimated $3,748,042 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.8% of unit volume and 68.0% of revenue, while a typical listing is priced at $12.50. The keyword itself pulled 28,705 Amazon queries over the same period (▲ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the maybelline skin tint Top 50 moved 2,792,000 units and $31,637,660 in cumulative sales — an average of 232,667 units and $2,636,472 per month. Monthly throughput topped out at 337,200 units in June 2026 and dipped to 147,200 in May 2026, leaving the latest reading 54.5% higher than August 2025.
Maybelline Skin Tint Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
287.8K
▼ 14.7% MoM
Monthly Revenue 2026/07
$3.7M
▼ 11.6% MoM
Top 10 Market Share 2026/07
67.8%
Maybelline Skin Tint Market Share & Sales Concentration on Amazon US — July 2026
The most-sold maybelline skin tint listing on Amazon US in July 2026 is ASIN B08H3JPH74 (Brand: MAYBELLINE), which sold 70,000 units at $10.82 apiece — equal to 24.3% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 195,000 units and $2,549,210 in July 2026 — 67.8% of unit volume and 68.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Maybelline Skin Tint' on Amazon
July 2026
Is 67.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08H3JPH74
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
70K
▼ 22.2%vs. prior month
$745.5K
latest month
12-month trend
B0GNTLR45X
MAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
30K
▲ 50.0%vs. prior month
$322.8K
latest month
12-month trend
B0F3J6W5KW
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B0G1T61T7X
Prime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
20K
▲ 0.0%vs. prior month
$880K
latest month
12-month trend
B004Y9GTOO
MAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$99.6K
latest month
12-month trend
B008C13146
MAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Light/Medium, 1 Fl Oz
10K
▼ 50.0%vs. prior month
$78.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Maybelline Skin Tint Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAYBELLINE is the best-performing maybelline skin tint brand in July 2026, moving 155,000 units across 8 ASINs for 79.5% of Top 10 volume. e.l.f. follows with 20,000 units (10.3%), ahead of PRIME PROMETICS on 20,000 units (10.3%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.79 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAYBELLINE
8 ASINs in Top 10
79.5%
Units
155K
Revenue
$1.6M
Avg. price
$9.57
B08H3JPH74
$10.82·★4.5·188.1K revsMAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Units sold70KB0GNTLR45X
$10.82·★4.2·1.4K revsMAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
Units sold30KB004Y9GTOO
$9.98·★4.4·35.5K revsMAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
Units sold10KB008C13146
$7.99·★4.5·21.4K revsMAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Light/Medium, 1 Fl Oz
Units sold10KB008C131AK
$7.99·★4.5·13.8K revsMAYBELLINE Dream Fresh Skin Hydrating BB cream, 8-in-1 Skin Perfecting Beauty Balm with Broad Spectrum SPF 30, Sheer Tint Coverage, Oil-Free, Medium, 1 Fl Oz
Units sold10KB0CZ9RC3LP
$9.98·★4.4·6.7K revsMAYBELLINE Super Lock Brow Glue Eyebrow Gel, Lightweight Brow Gel For Up To 24HR Hold, Clear, 1 Count
Units sold10KB0DMQM25H9
$9.97·★4.6·2.6K revsMAYBELLINE Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count
Units sold9KB00PFCSQCC
$8.98·★4.6·10.6K revsMaybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Natural Beige, 1 Count
Units sold6K
e.l.f.
1 ASIN in Top 10
10.3%
Units
20K
Revenue
$100K
Avg. price
$5.79
B0F3J6W5KW
$5.79·★4.4·10K revse.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold20K
PRIME PROMETICS
1 ASIN in Top 10
10.3%
Units
20K
Revenue
$880K
Avg. price
$44.00
B0G1T61T7X
$44.00·★3.8·3.8K revsPrime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
Units sold20K
Trending Maybelline Skin Tint Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00PFCSQCC booked 6K units at $8.98, with ▼ 25.0% MoM change. On the growth side, B00KJ82CN6 leads positive momentum with ▲ 350.0% MoM growth on 900 units, with B0FHKBB3SP close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00PFCSQCC
Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Natural Beige, 1 Count
Price
$8.98
Rating
4.6
Reviews
10.6K
Latest month sales
B00KJ82CN6
MAYBELLINE Dream Pure Skin Clearing BB Cream, 8-in-1 Skin Perfecting Beauty Balm With 2% Salicylic Acid, Sheer Tint Coverage, Oil-Free, Light/Medium, 1 Count
Price
$8.12
Rating
4.4
Reviews
4.8K
Latest month sales
B0FHKBB3SP
Makeup Brushes Set, Mlemle Professional 25 Pcs Makeup Kit, Include Powder Foundation Concealers Blush Eye shadows 21 Pcs Makeup Brushes and 2 Powder Puff, 2 Makeup Sponge(B02-CreamBlack)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
425
Latest month sales
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