Small Gift Bags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small Gift Bags sales on Amazon US totaled 123,400 units in July 2026 (▼ 14.3% vs. the prior month), generating an estimated $1,102,172 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.6% of unit volume and 39.4% of revenue, while a typical listing is priced at $10.31. The keyword itself pulled 62,785 Amazon queries over the same period (▲ 29.8% MoM).
Zooming out to the 12-month window ending July 2026, the small gift bags Top 50 moved 1,686,350 units and $15,630,561 in cumulative sales — an average of 140,529 units and $1,302,547 per month. Monthly throughput topped out at 181,700 units in December 2025 and dipped to 108,900 in August 2025, leaving the latest reading 13.3% higher than August 2025.
Small Gift Bags Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
123.4K
▼ 14.3% MoM
Monthly Revenue 2026/07
$1.1M
▼ 14.3% MoM
Top 10 Market Share 2026/07
44.6%
Small Gift Bags Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small gift bags listing on Amazon US in July 2026 is ASIN B08KG7S2FT (Brand: Morepack), which sold 10,000 units at $6.32 apiece — equal to 8.1% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 55,000 units and $434,070 in July 2026 — 44.6% of unit volume and 39.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small Gift Bags' on Amazon
July 2026









Is 44.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B08KG7S2FT
Morepack 4x6 In Cookie Bags Clear Self Sealing Cellophane Treat Bags 200Pcs | for Candy Party Favors
10K
▲ 0.0%vs. prior month
$74.7K
latest month
12-month trend

B08FQRVHSY
Morepack 5x7 In Cookie Bags Clear Self Sealing Cellophane Treat Bags 200Pcs | for Candy Party Favors
9K
▼ 10.0%vs. prior month
$80.9K
latest month
12-month trend

B078249Y7C
Hopttreely 100PCS Premium Sheer Organza Bags, White Wedding Favor Bags with Drawstring, 4x4.72 Jewelry Gift Bags for Party, Jewelry, Christmas, Mother's Day, Festival, Bathroom Soaps, Makeup Organza Favor Bags
7K
▼ 12.5%vs. prior month
$48.9K
latest month
12-month trend

B09KLXZBS2
PigPotParty Cellophane Treat Bags 6x9 Inch, 50 Pack, Clear Goodie Bags | Bottom Gusset Adds Capacity, Keeps Bags Upright; Thick OPP Holds Shape; 50 Gold Ties; Ideal for Cookies, Candy, Favors, Gifts
7K
▲ 16.7%vs. prior month
$60.2K
latest month
12-month trend

B08FQRW91G
Morepack 6x9 In Cookie Bags Clear Self Sealing Cellophane Treat Bags 200Pcs | for Packaging Party Favors, Candy and Products
5K
▲ 0.0%vs. prior month
$49.1K
latest month
12-month trend

B07HFLT6MF
Hallmark Signature 7" Medium Birthday Gift Bag with Tissue Paper (Pink Flowers)
4K
▲ 0.0%vs. prior month
$32.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Small Gift Bags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Morepack is the best-performing small gift bags brand in July 2026, moving 24,000 units across 3 ASINs for 43.6% of Top 10 volume. Hopttreely follows with 7,000 units (12.7%), ahead of PigPotParty on 7,000 units (12.7%).
With 8 brands splitting the Top 10 and 69.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $8.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Morepack
3 ASINs in Top 10
43.6%
Units
24K
Revenue
$204.8K
Avg. price
$7.80

B08KG7S2FT
$6.32·★4.7·27.8K revsMorepack 4x6 In Cookie Bags Clear Self Sealing Cellophane Treat Bags 200Pcs | for Candy Party Favors
Units sold10K
B08FQRVHSY
$8.09·★4.7·27.8K revsMorepack 5x7 In Cookie Bags Clear Self Sealing Cellophane Treat Bags 200Pcs | for Candy Party Favors
Units sold9K
B08FQRW91G
$8.99·★4.7·27.8K revsMorepack 6x9 In Cookie Bags Clear Self Sealing Cellophane Treat Bags 200Pcs | for Packaging Party Favors, Candy and Products
Units sold5K
Hopttreely
1 ASIN in Top 10
12.7%
Units
7K
Revenue
$48.9K
Avg. price
$6.99

B078249Y7C
$6.99·★4.8·22.7K revsHopttreely 100PCS Premium Sheer Organza Bags, White Wedding Favor Bags with Drawstring, 4x4.72 Jewelry Gift Bags for Party, Jewelry, Christmas, Mother's Day, Festival, Bathroom Soaps, Makeup Organza Favor Bags
Units sold7K
PigPotParty
1 ASIN in Top 10
12.7%
Units
7K
Revenue
$60.2K
Avg. price
$8.98

B09KLXZBS2
$8.98·★4.7·7.1K revsPigPotParty Cellophane Treat Bags 6x9 Inch, 50 Pack, Clear Goodie Bags | Bottom Gusset Adds Capacity, Keeps Bags Upright; Thick OPP Holds Shape; 50 Gold Ties; Ideal for Cookies, Candy, Favors, Gifts
Units sold7K
Trending Small Gift Bags Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C4HCWVZQ booked 3K units at $7.99, with ▲ 50.0% MoM change. On the growth side, B0FMPWDXPX leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0C4HCWVZQ
XPCARE 32Pcs Paper Gift Bags 5.25x3.25x8.25'' Kraft Paper Party Favor Bags | Bulk Rainbow Goodie Bags Small Gift Bags with Handles for Kids Birthday Baby Shower Crafts Wedding Party Supplies
Price
$7.99
Rating
4.7
Reviews
2.5K
Latest month sales

B0D4Z41GFV
50PCS Organza Bags 3x4 Multicolor, Small Gift Bags for Jewelry Candy Goodie Treat Sachet, Mesh Gift Bag Drawstring for Wedding Baby Shower Party Favors, Halloween Gifts Wrapping Supplies
Price
$5.99
Rating
4.7
Reviews
2K
Latest month sales

B0FMPWDXPX
Epoesch 4 Pack Medium Gift Bags with Handles and 8 Tissue Papers | Size 8 X 5 X10 Inch Paper Bag for Birthday Party, Baby Shower, Wedding Favors, Christmas & Holidays
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.7
Reviews
407
Latest month sales
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