Gift Bags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gift Bags sales on Amazon US totaled 129,700 units in July 2026 (▼ 13.9% vs. the prior month), generating an estimated $1,254,341 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.2% of unit volume and 39.7% of revenue, while a typical listing is priced at $10.85. The keyword itself pulled 229,128 Amazon queries over the same period (▲ 27.5% MoM).
Zooming out to the 12-month window ending July 2026, the gift bags Top 50 moved 1,536,400 units and $16,185,028 in cumulative sales — an average of 128,033 units and $1,348,752 per month. Monthly throughput topped out at 152,300 units in February 2026 and dipped to 100,500 in August 2025, leaving the latest reading 29.1% higher than August 2025.
Gift Bags Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
129.7K
▼ 13.9% MoM
Monthly Revenue 2026/07
$1.3M
▼ 15.8% MoM
Top 10 Market Share 2026/07
43.2%
Gift Bags Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gift bags listing on Amazon US in July 2026 is ASIN B08FQRVHSY (Brand: Morepack), which sold 9,000 units at $8.09 apiece — equal to 6.9% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 56,000 units and $497,920 in July 2026 — 43.2% of unit volume and 39.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gift Bags' on Amazon
July 2026









Is 43.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B08FQRVHSY
Morepack 5x7 In Cookie Bags Clear Self Sealing Cellophane Treat Bags 200Pcs | for Candy Party Favors
9K
▼ 10.0%vs. prior month
$80.9K
latest month
12-month trend

B078249Y7C
Hopttreely 100PCS Premium Sheer Organza Bags, White Wedding Favor Bags with Drawstring, 4x4.72 Jewelry Gift Bags for Party, Jewelry, Christmas, Mother's Day, Festival, Bathroom Soaps, Makeup Organza Favor Bags
7K
▼ 12.5%vs. prior month
$48.9K
latest month
12-month trend

B09KLXZBS2
PigPotParty Cellophane Treat Bags 6x9 Inch, 50 Pack, Clear Goodie Bags | Bottom Gusset Adds Capacity, Keeps Bags Upright; Thick OPP Holds Shape; 50 Gold Ties; Ideal for Cookies, Candy, Favors, Gifts
7K
▲ 16.7%vs. prior month
$60.2K
latest month
12-month trend

B0DLVVXRRB
woric Pink Gift Bags with Handles, 14" Medium Gift Bags with Tissue Paper | 2 Pcs Pink Bags, 4 Tissue Paper and 2 Cards, for Baby Shower, Wedding Bridal Shower, Birthday Party
7K
▲ 0.0%vs. prior month
$47.3K
latest month
12-month trend

B0D3L6XCLG
BAGSMART Puffy Tote Bag for Women, Lightweight Work Tote Handbag | 20L for 15.6" Laptop/ 18L for 15.6" Laptop, Quilted Shoulder Bag for Travel College Gym Daily
5K
▲ 0.0%vs. prior month
$128.4K
latest month
12-month trend

B0DPX694NZ
Loveinside Colorful Birthday Gift Bag, Balloons Pattern with HAPPY BIRTHDAY Text, Matching Tissue Paper, Greeting Card and Tag, Ideal for Kids' Birthday Gifts, 13" x 5" x 10", 1 Pcs
5K
▲ 25.0%vs. prior month
$19.9K
latest month
12-month trend
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Best Gift Bags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Morepack is the best-performing gift bags brand in July 2026, moving 9,000 units across 1 ASIN for 16.1% of Top 10 volume. Powbrace follows with 9,000 units (16.1%), ahead of Hopttreely on 7,000 units (12.5%).
Volume is spread across 9 brands, with the top three holding 44.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $8.09, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Morepack
1 ASIN in Top 10
16.1%
Units
9K
Revenue
$80.9K
Avg. price
$8.09

B08FQRVHSY
$8.09·★4.7·27.8K revsMorepack 5x7 In Cookie Bags Clear Self Sealing Cellophane Treat Bags 200Pcs | for Candy Party Favors
Units sold9K
Powbrace
2 ASINs in Top 10
16.1%
Units
9K
Revenue
$53.8K
Avg. price
$5.99

B0D2CQKKTH
$5.99·★4.8·1.8K revsPowbrace 13" Birthday Gift Bag with Tissue Paper & Card(1 Pack Pink Gold) | Foil Stamping Gift Bags, Starry Sky Gift Bags, Happy Birthday Gift Bag for Men Women,Gift Bag Medium size
Units sold5K
B0CHM598ZQ
$5.99·★4.8·3.1K revsPowbrace 13" Birthday Gift Bag with Tissue Paper & Card(1 Pack Black Gold) | Foil Stamping Gift Bags, Starry Sky Gift Bags, Happy Birthday Gift Bag for Men Women,Gift Bag Medium size
Units sold4K
Hopttreely
1 ASIN in Top 10
12.5%
Units
7K
Revenue
$48.9K
Avg. price
$6.99

B078249Y7C
$6.99·★4.8·22.7K revsHopttreely 100PCS Premium Sheer Organza Bags, White Wedding Favor Bags with Drawstring, 4x4.72 Jewelry Gift Bags for Party, Jewelry, Christmas, Mother's Day, Festival, Bathroom Soaps, Makeup Organza Favor Bags
Units sold7K
Trending Gift Bags Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07HFLT6MF booked 4K units at $8.16, with ▲ 0.0% MoM change. On the growth side, B0D4Z41GFV leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B07HFLT6MF
Hallmark Signature 7" Medium Birthday Gift Bag with Tissue Paper (Pink Flowers)
Price
$8.16
Rating
4.7
Reviews
7.3K
Latest month sales

B0C4HCWVZQ
XPCARE 32Pcs Paper Gift Bags 5.25x3.25x8.25'' Kraft Paper Party Favor Bags | Bulk Rainbow Goodie Bags Small Gift Bags with Handles for Kids Birthday Baby Shower Crafts Wedding Party Supplies
Price
$7.99
Rating
4.7
Reviews
2.5K
Latest month sales

B0D4Z41GFV
50PCS Organza Bags 3x4 Multicolor, Small Gift Bags for Jewelry Candy Goodie Treat Sachet, Mesh Gift Bag Drawstring for Wedding Baby Shower Party Favors, Halloween Gifts Wrapping Supplies
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.7
Reviews
2K
Latest month sales
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