Gift Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gift Bag sales on Amazon US totaled 116,700 units in July 2026 (▼ 10.6% vs. the prior month), generating an estimated $976,871 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.6% of unit volume and 40.8% of revenue, while a typical listing is priced at $8.92. The keyword itself pulled 100,895 Amazon queries over the same period (▲ 16.6% MoM).
Zooming out to the 12-month window ending July 2026, the gift bag Top 50 moved 1,354,300 units and $12,483,712 in cumulative sales — an average of 112,858 units and $1,040,309 per month. Monthly throughput topped out at 130,600 units in June 2026 and dipped to 89,600 in August 2025, leaving the latest reading 30.2% higher than August 2025.
Gift Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
116.7K
▼ 10.6% MoM
Monthly Revenue 2026/07
$976.9K
▼ 12.6% MoM
Top 10 Market Share 2026/07
38.6%
Gift Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gift bag listing on Amazon US in July 2026 is ASIN B0DLVVXRRB (Brand: woric), which sold 7,000 units at $6.99 apiece — equal to 6.0% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 45,000 units and $398,270 in July 2026 — 38.6% of unit volume and 40.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gift Bag' on Amazon
July 2026
Is 38.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DLVVXRRB
woric Pink Gift Bags with Handles, 14" Medium Gift Bags with Tissue Paper | 2 Pcs Pink Bags, 4 Tissue Paper and 2 Cards, for Baby Shower, Wedding Bridal Shower, Birthday Party
7K
▲ 0.0%vs. prior month
$47.3K
latest month
12-month trend
B0D3L6XCLG
BAGSMART Puffy Tote Bag for Women, Lightweight Work Tote Handbag
5K
▲ 0.0%vs. prior month
$128.4K
latest month
12-month trend
B08FQRW91G
Morepack 6x9 In Cookie Bags Clear Self Sealing Cellophane Treat Bags 200Pcs | for Packaging Party Favors, Candy and Products
5K
▲ 0.0%vs. prior month
$49.1K
latest month
12-month trend
B0DPX694NZ
Loveinside Colorful Birthday Gift Bag, Balloons Pattern with HAPPY BIRTHDAY Text, Matching Tissue Paper, Greeting Card and Tag, Ideal for Kids' Birthday Gifts, 13" x 5" x 10", 1 Pcs
5K
▲ 25.0%vs. prior month
$19.9K
latest month
12-month trend
B0D2CQKKTH
Powbrace 13" Birthday Gift Bag with Tissue Paper & Card(1 Pack Pink Gold) | Foil Stamping Gift Bags, Starry Sky Gift Bags, Happy Birthday Gift Bag for Men Women,Gift Bag Medium size
5K
▼ 28.6%vs. prior month
$29.9K
latest month
12-month trend
B07HFLT6MF
Hallmark Signature 7" Medium Birthday Gift Bag with Tissue Paper (Pink Flowers)
4K
▲ 0.0%vs. prior month
$32.5K
latest month
12-month trend
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Best Gift Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Powbrace is the best-performing gift bag brand in July 2026, moving 9,000 units across 2 ASINs for 20.0% of Top 10 volume. woric follows with 7,000 units (15.6%), ahead of BAGSMART on 5,000 units (11.1%).
Volume is spread across 9 brands, with the top three holding 46.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Powbrace
2 ASINs in Top 10
20.0%
Units
9K
Revenue
$53.8K
Avg. price
$5.99
B0D2CQKKTH
$5.99·★4.8·1.8K revsPowbrace 13" Birthday Gift Bag with Tissue Paper & Card(1 Pack Pink Gold) | Foil Stamping Gift Bags, Starry Sky Gift Bags, Happy Birthday Gift Bag for Men Women,Gift Bag Medium size
Units sold5KB0CHM598ZQ
$5.99·★4.8·3.1K revsPowbrace 13" Birthday Gift Bag with Tissue Paper & Card(1 Pack Black Gold) | Foil Stamping Gift Bags, Starry Sky Gift Bags, Happy Birthday Gift Bag for Men Women,Gift Bag Medium size
Units sold4K
woric
1 ASIN in Top 10
15.6%
Units
7K
Revenue
$47.3K
Avg. price
$6.99
B0DLVVXRRB
$6.99·★4.7·1.6K revsworic Pink Gift Bags with Handles, 14" Medium Gift Bags with Tissue Paper | 2 Pcs Pink Bags, 4 Tissue Paper and 2 Cards, for Baby Shower, Wedding Bridal Shower, Birthday Party
Units sold7K
BAGSMART
1 ASIN in Top 10
11.1%
Units
5K
Revenue
$128.4K
Avg. price
$29.99
B0D3L6XCLG
$29.99·★4.7·7K revsBAGSMART Puffy Tote Bag for Women, Lightweight Work Tote Handbag
Units sold5K
Trending Gift Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DP2P9G2S booked 4K units at $5.99, with ▲ 33.3% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DP2P9G2S
Yuiicaov 6PCS Extra Large Cellophane Bags, 30x40 Inches Clear Cellophane Wrap for Gift Baskets, Jumbo Huge Packaging Clear Gift Bags 2.8 Mil Thick
Price
$5.99
Rating
4.7
Reviews
1K
Latest month sales
B0C4HCWVZQ
XPCARE 32Pcs Paper Gift Bags 5.25x3.25x8.25'' Kraft Paper Party Favor Bags | Bulk Rainbow Goodie Bags Small Gift Bags with Handles for Kids Birthday Baby Shower Crafts Wedding Party Supplies
Price
$7.99
Rating
4.7
Reviews
2.5K
Latest month sales
B0D4Z41GFV
50PCS Organza Bags 3x4 Multicolor, Small Gift Bags for Jewelry Candy Goodie Treat Sachet, Mesh Gift Bag Drawstring for Wedding Baby Shower Party Favors, Halloween Gifts Wrapping Supplies
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.7
Reviews
2K
Latest month sales
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