Slushy Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Slushy Squishy sales on Amazon US totaled 193,800 units in July 2026 (▲ 3.4% vs. the prior month), generating an estimated $2,251,621 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.6% of unit volume and 37.8% of revenue, while a typical listing is priced at $13.74. The keyword itself pulled 65,818 Amazon queries over the same period (▲ 37.7% MoM).
Zooming out to the 12-month window ending July 2026, the slushy squishy Top 50 moved 587,300 units and $7,034,102 in cumulative sales — an average of 48,942 units and $586,175 per month. Monthly throughput topped out at 193,800 units in July 2026 and dipped to 3,500 in September 2025, leaving the latest reading 5283.3% higher than August 2025.
Slushy Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
193.8K
▲ 3.4% MoM
Monthly Revenue 2026/07
$2.3M
▲ 5.6% MoM
Top 10 Market Share 2026/07
50.6%
Slushy Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold slushy squishy listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $5.88 apiece — equal to 5.2% of every unit tracked in this report.
The Top 10 ASINs account for 98,000 units and $850,450 in July 2026 — 50.6% of unit volume and 37.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Slushy Squishy' on Amazon
July 2026
Is 50.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
10K
▲ 150.0%vs. prior month
$72.5K
latest month
12-month trend
B0G2GS1PJT
4 Pack Squishy Fidget Toys Stress Cube Bulk, Squishies Slow Rising Stress Balls for Adults Kids, Sensory Fidget Toys for Anxiety Relief, Small Squishy Toys for Classroom Prizes Party Favors
10K
▲ 11.1%vs. prior month
$99.9K
latest month
12-month trend
B0GVHJJCQC
Strawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0GVJDX674
Coconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
10K
▲ 0.0%vs. prior month
$99.5K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Slushy Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Glyrnur is the best-performing slushy squishy brand in July 2026, moving 20,000 units across 2 ASINs for 20.4% of Top 10 volume. Sunny Days Entertainment follows with 20,000 units (20.4%), ahead of Generic on 18,000 units (18.4%).
Volume is spread across 7 brands, with the top three holding 59.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Glyrnur
2 ASINs in Top 10
20.4%
Units
20K
Revenue
$199.4K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·493 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10KB0GVJDX674
$9.99·★2.8·386 revsCoconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
Units sold10K
Sunny Days Entertainment
2 ASINs in Top 10
20.4%
Units
20K
Revenue
$190.8K
Avg. price
$9.99
B0G22BHS13
$9.99·★4.4·426 revsToymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults
Units sold10KB0GZR1J7K1
$9.99·★4.0·143 revsToymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Units sold10K
Generic
2 ASINs in Top 10
18.4%
Units
18K
Revenue
$139.1K
Avg. price
$7.99
B0F7M16P52
$5.99·★3.7·1.3K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
Units sold9KB0GSZGPFYQ
$9.98·★4.1·372 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9K
Trending Slushy Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D91CWH9V booked 10K units at $6.99, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
Price
$6.99
Rating
4.0
Reviews
1.1K
Latest month sales
B0G22BHS13
Toymendous Squishy Carrot – Jumbo 11.5 Inch Squishy Vegetable | Giant Stress Relief Toy | Fidget Sensory Food Fun for Kids, Teens & Adults
Price
$9.99
Rating
4.4
Reviews
426
Latest month sales
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.0
Reviews
143
Latest month sales
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