Sugar Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sugar Squishy sales on Amazon US totaled 210,500 units in July 2026 (▲ 9.1% vs. the prior month), generating an estimated $2,372,136 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.3% of unit volume and 47.1% of revenue, while a typical listing is priced at $11.88. The keyword itself pulled 56,341 Amazon queries over the same period (▼ 21.5% MoM).
Zooming out to the 12-month window ending July 2026, the sugar squishy Top 50 moved 1,073,300 units and $11,916,848 in cumulative sales — an average of 89,442 units and $993,071 per month. Monthly throughput topped out at 210,500 units in July 2026 and dipped to 17,500 in September 2025, leaving the latest reading 944.7% higher than August 2025.
Sugar Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
210.5K
▲ 9.1% MoM
Monthly Revenue 2026/07
$2.4M
▲ 0.3% MoM
Top 10 Market Share 2026/07
52.3%
Sugar Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sugar squishy listing on Amazon US in July 2026 is ASIN B0D9ZTW7PS (Brand: Schylling), which sold 20,000 units at $5.29 apiece — equal to 9.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 110,000 units and $1,118,300 in July 2026 — 52.3% of unit volume and 47.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sugar Squishy' on Amazon
July 2026
Is 52.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D9ZTW7PS
Schylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
20K
▲ 0.0%vs. prior month
$140.2K
latest month
12-month trend
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0GVHJJCQC
Strawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0D3WSCFJJ
24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
10K
▲ 150.0%vs. prior month
$72.5K
latest month
12-month trend
B0DQCVY1JC
3pc Stress Balls for Adults, Squishy Ball Sensory Textured Memory Gel Fidget Toys for Kids/Adults Hand Exercises, Valentines Day Party Favors Anxiety Relief Squeeze Ball(1.80“)
10K
▲ 42.9%vs. prior month
$75.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sugar Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Schylling is the best-performing sugar squishy brand in July 2026, moving 20,000 units across 1 ASIN for 18.2% of Top 10 volume. Glyrnur follows with 20,000 units (18.2%), ahead of Midou on 10,000 units (9.1%).
Volume is spread across 9 brands, with the top three holding 45.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.98 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Schylling
1 ASIN in Top 10
18.2%
Units
20K
Revenue
$140.2K
Avg. price
$5.29
B0D9ZTW7PS
$5.29·★4.0·4.7K revsSchylling NeeDoh Nice Ice Baby - 1.25" Cube - Color May Vary (Pack of 1) | Sensory Squeeze Toy with Super Solid Squish
Units sold20K
Glyrnur
2 ASINs in Top 10
18.2%
Units
20K
Revenue
$199.4K
Avg. price
$9.99
B0GVHJJCQC
$9.99·★3.1·437 revsStrawberry Squishy, Strawberry Squishy Sensory Fidget Giant Jumbo Big Slow Rising Stress Ball Squeeze Toy Fruit Realistic for Relief, Adults Kids Gifts Party Favor (1pcs)
Units sold10KB0GVJDX674
$9.99·★2.9·338 revsCoconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
Units sold10K
Midou
1 ASIN in Top 10
9.1%
Units
10K
Revenue
$53.7K
Avg. price
$4.98
B0GH7H2GZF
$4.98·★3.7·1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
Trending Sugar Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D91CWH9V booked 10K units at $6.99, with ▲ 150.0% MoM change. On the growth side, B0GW7S4DXQ leads positive momentum with ▲ 800.0% MoM growth on 900 units, with B0G36WHC28 close behind at ▲ 600.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
Price
$6.99
Rating
4.1
Reviews
1K
Latest month sales
B0GW7S4DXQ
12 Pack Squishy Toy Balls for Kids Cute Stress Relief Stress Ball Fidget Toys Bulk Squishy Squeeze Ball Set for Kids Girls Boys Girls Party Favors (Octopus)
Price
$12.84
Rating
4.4
Reviews
77
Latest month sales
B0G36WHC28
Hello Kitty® and Friends SLIMYGLOOP Gelli Gels – Cinnamoroll™, Slow Rising Sensory Squeeze Toy with Glitter, Gel Filled Fidget Toys
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.2
Reviews
664
Latest month sales
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