Smushers Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Smushers Squishy sales on Amazon US totaled 197,700 units in July 2026 (▲ 10.0% vs. the prior month), generating an estimated $2,207,843 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.5% of unit volume and 35.9% of revenue, while a typical listing is priced at $12.42. The keyword itself pulled 159,795 Amazon queries over the same period (▲ 14.3% MoM).
Zooming out to the 12-month window ending July 2026, the smushers squishy Top 50 moved 626,400 units and $7,430,971 in cumulative sales — an average of 52,200 units and $619,248 per month. Monthly throughput topped out at 197,700 units in July 2026 and dipped to 7,200 in September 2025, leaving the latest reading 2281.9% higher than August 2025.
Smushers Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
197.7K
▲ 10.0% MoM
Monthly Revenue 2026/07
$2.2M
▲ 8.0% MoM
Top 10 Market Share 2026/07
45.5%
Smushers Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold smushers squishy listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $4.98 apiece — equal to 5.1% of every unit tracked in this report.
The Top 10 ASINs account for 90,000 units and $792,570 in July 2026 — 45.5% of unit volume and 35.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Smushers Squishy' on Amazon
July 2026
Is 45.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
10K
▲ 150.0%vs. prior month
$72.5K
latest month
12-month trend
B0GVJDX674
Coconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
10K
▲ 0.0%vs. prior month
$99.5K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
10K
▲ 900.0%vs. prior month
$90.9K
latest month
12-month trend
B0GRLZ7966
Cheese Squishy (6cm),Cheese Block Squeeze Toy,Squishies Stress Relief Fidget Toys,Stocking Stuffer Novelty Birthday Gifts for Kids Teens Boys Girls (2.4 inch)
9K
▲ 12.5%vs. prior month
$71.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Smushers Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing smushers squishy brand in July 2026, moving 16,000 units across 2 ASINs for 17.8% of Top 10 volume. Midou follows with 10,000 units (11.1%), ahead of FauKait on 10,000 units (11.1%).
Volume is spread across 9 brands, with the top three holding 40.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.98 to $9.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
2 ASINs in Top 10
17.8%
Units
16K
Revenue
$152.9K
Avg. price
$9.98
B0GSZGPFYQ
$9.98·★4.1·343 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9KB0FMRQ4B3W
$9.98·★4.4·757 revsBread Butter Squishy,Slow Rising Squishy，Stress Balls，Fidget Toy | Party Favor Gift squeeze toy Stress Relief back to school cheese squishy
Units sold7K
Midou
1 ASIN in Top 10
11.1%
Units
10K
Revenue
$53.7K
Avg. price
$4.98
B0GH7H2GZF
$4.98·★3.7·1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
FauKait
1 ASIN in Top 10
11.1%
Units
10K
Revenue
$72.5K
Avg. price
$6.99
B0D91CWH9V
$6.99·★4.1·1K revs3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
Units sold10K
Trending Smushers Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D91CWH9V booked 10K units at $6.99, with ▲ 150.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D91CWH9V
3pcs Squishy Textured Stress Balls Silky Fidget Toys for Anxiety Relief | Soft Squeeze Squishies Sensory Party Favors for Kids/Adults Hand Exercises 1.85inch
Price
$6.99
Rating
4.1
Reviews
1K
Latest month sales
B0GZR1J7K1
Toymendous Squeeze Butter, Jumbo Squishy Stress Toy, Children Ages 3+, 10.5 inches Long, Stretch & Squish
Price
$9.99
Rating
4.1
Reviews
129
Latest month sales
B0GYKYVNNL
Rainbow Butter Squishy Toys Set of 2, Cute Butter Squishy Toy, Soft Slow Rising Squeeze Toys for Stress Relief, Sensory Fidget Toys for Desk, Office, Party Favors, Gift Basket Stuffers
Unlock to view ASIN details and product titles
Price
$6.79
Rating
4.1
Reviews
176
Latest month sales
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