Silicone Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Silicone Mat sales on Amazon US totaled 155,000 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $1,858,950 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.7% of unit volume and 48.4% of revenue, while a typical listing is priced at $11.84. The keyword itself pulled 49,245 Amazon queries over the same period (▲ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the silicone mat Top 50 moved 1,832,100 units and $20,946,803 in cumulative sales — an average of 152,675 units and $1,745,567 per month. Monthly throughput topped out at 198,900 units in December 2025 and dipped to 87,100 in May 2026, leaving the latest reading 8.1% higher than August 2025.
Silicone Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
155K
▼ 4.9% MoM
Monthly Revenue 2026/07
$1.9M
▼ 5.1% MoM
Top 10 Market Share 2026/07
49.7%
Silicone Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold silicone mat listing on Amazon US in July 2026 is ASIN B0FCBWHPZX (Brand: Jin&Bao), which sold 10,000 units at $12.59 apiece — equal to 6.5% of every unit tracked in this report.
The Top 10 ASINs account for 77,000 units and $899,020 in July 2026 — 49.7% of unit volume and 48.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Silicone Mat' on Amazon
July 2026
Is 49.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FCBWHPZX
Jin&Bao Under Sink Mat 34" x 22" Waterproof Silicone Cabinet Kitchen Liner | Silicone kitchen cabinet protector, bathroom shelf liner, raised edge traps leaks, anti-slip, easy to clean & dishwasher safe
10K
▲ 42.9%vs. prior month
$135.3K
latest month
12-month trend
B0FNWLJWKG
19" x 12" Extra Thick Silicone Mat Waterproof with Raised Edge, Gray | BPA-Free Non-Slip Multi-Purpose Mat for Dog & Cat Feeding, Under Sink Storage & Protection
10K
▲ 0.0%vs. prior month
$112.1K
latest month
12-month trend
B01ACUA8HC
Non-slip Silicone Pastry Mat Extra Large Measurements 28''x 20'' Baking Mat | Silicone Baking Mat Counter Dough Rolling Oven Liner Fondant / Pie Crust Sourdough Bread Supplies - Folksy Super Kitchen Red
9K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B09PRGXY3Y
SIKADEER Waterproof Under Sink Mat 34" x 22", Silicone Mat Kitchen liner | BPA-Free Silicone Tray with Raised Lip Protect Cabinets from Leaks, Versatile Home Organizer for Bathroom, Pets, Boots, Floor
9K
▲ 0.0%vs. prior month
$135.3K
latest month
12-month trend
B081S7C5DN
GORILLA GRIP Dog Food Mat, 100% Waterproof Silicone, 18.5x11.5 Gray | Raised Edge Pet Feeding Mat, BPA Free, Contain Spills, Protects Floors, Placemats for Cats and Dogs Water Bowl
8K
▲ 0.0%vs. prior month
$71.9K
latest month
12-month trend
B0CSPKSCP2
Winisok Waterproof Under Sink Mat 34" x 22", Silicone Mat, Dark Gray | Raised Edge Traps Spills & Leaks, Shelf Liner, Cabinet Protector, for Kitchen, Bathroom, Boots, Pets, Home Essentials
8K
▼ 11.1%vs. prior month
$138.3K
latest month
12-month trend
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Best Silicone Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jin&Bao is the best-performing silicone mat brand in July 2026, moving 10,000 units across 1 ASIN for 13.0% of Top 10 volume. ukeetap follows with 10,000 units (13.0%), ahead of Folksy Super Kitchen on 9,000 units (11.7%).
Volume is spread across 10 brands, with the top three holding 37.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $13.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jin&Bao
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$135.3K
Avg. price
$12.59
B0FCBWHPZX
$12.59·★4.7·2.7K revsJin&Bao Under Sink Mat 34" x 22" Waterproof Silicone Cabinet Kitchen Liner | Silicone kitchen cabinet protector, bathroom shelf liner, raised edge traps leaks, anti-slip, easy to clean & dishwasher safe
Units sold10K
ukeetap
1 ASIN in Top 10
13.0%
Units
10K
Revenue
$112.1K
Avg. price
$13.99
B0FNWLJWKG
$13.99·★4.6·772 revs19" x 12" Extra Thick Silicone Mat Waterproof with Raised Edge, Gray | BPA-Free Non-Slip Multi-Purpose Mat for Dog & Cat Feeding, Under Sink Storage & Protection
Units sold10K
Folksy Super Kitchen
1 ASIN in Top 10
11.7%
Units
9K
Revenue
$89.9K
Avg. price
$9.99
B01ACUA8HC
$9.99·★4.8·27.2K revsNon-slip Silicone Pastry Mat Extra Large Measurements 28''x 20'' Baking Mat | Silicone Baking Mat Counter Dough Rolling Oven Liner Fondant / Pie Crust Sourdough Bread Supplies - Folksy Super Kitchen Red
Units sold9K
Trending Silicone Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GTXCVR37 booked 6K units at $7.99, with ▲ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GTXCVR37
2 Pack Caketime Silicone Dish Drying Mat for Kitchen Counter Heat Resistant Under Sink Waterproof Coffee Bar Accessories Dining Rack Stone Utensil Holder Countertop Decor Must Haves 2026
Price
$7.99
Rating
4.6
Reviews
535
Latest month sales
B0CD7NWBZ7
MateeyLife Silicone Cat & Dog Food Mat for Floors Waterproof, Anti-Slip Dog Bowl Mats for Food and Water, Pet Feeding Mats with Lip to Prevent Spills, Pet Placemat for Messy Drinkers to Protect Floors
Price
$6.98
Rating
4.6
Reviews
8.8K
Latest month sales
B0B8VWFZLL
URMONA Waterproof Silicone Under Sink Mat 31'' x 22'' Shelf Liner for Kitchen and Bathroom, Cabinet and Counter Protector, Storage and Organizers, Litter Mat, Pet Cat Puppy Essentials(Dark Grey)
Unlock to view ASIN details and product titles
Price
$11.69
Rating
4.6
Reviews
6.5K
Latest month sales
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