Cake Pan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cake Pan sales on Amazon US totaled 117,900 units in July 2026 (▼ 25.5% vs. the prior month), generating an estimated $1,904,609 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.9% of unit volume and 47.9% of revenue, while a typical listing is priced at $16.99. The keyword itself pulled 48,124 Amazon queries over the same period (▲ 8.8% MoM).
Zooming out to the 12-month window ending July 2026, the cake pan Top 50 moved 1,636,200 units and $27,613,564 in cumulative sales — an average of 136,350 units and $2,301,130 per month. Monthly throughput topped out at 212,100 units in November 2025 and dipped to 73,600 in May 2026, leaving the latest reading 10.9% higher than August 2025.
Cake Pan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
117.9K
▼ 25.5% MoM
Monthly Revenue 2026/07
$1.9M
▼ 23.3% MoM
Top 10 Market Share 2026/07
50.9%
Cake Pan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cake pan listing on Amazon US in July 2026 is ASIN B0026RHI3M (Brand: GoodCook), which sold 10,000 units at $17.99 apiece — equal to 8.5% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 60,000 units and $912,470 in July 2026 — 50.9% of unit volume and 47.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cake Pan' on Amazon
July 2026
Is 50.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0026RHI3M
GoodCook Everyday Nonstick Baking Sheet Set, 3 Pack Includes Small (13×9) Medium (15×1) and Large (17×11) Pans Carbon Steel Construction Cookie Sheets Bakeware Set, Gray
10K
▼ 66.7%vs. prior month
$179.9K
latest month
12-month trend
B08J8DFPRF
GoodCook 15” x 10.5” Nonstick Carbon Steel Baking Pan & Raised Wire Rack – Pizza Crisper, Crispy Bacon, Multipurpose Cooking Sheet Pan, Cooling Rack, Kitchen Cookware Set, Dishwasher Safe
8K
▼ 20.0%vs. prior month
$117.1K
latest month
12-month trend
B089N57JGS
NutriChef 3‑Piece Nonstick Cookie Sheets – Carbon Steel Baking Sheet Set with Non Stick Coating & Red Silicone Handles – Oven Pans for Family Baking
7K
▼ 30.0%vs. prior month
$112.7K
latest month
12-month trend
B0B9J1NLLW
GoodCook Nonstick Loaf Pan 8 x 4-Inch Heavy-Duty Steel Bakeware with Easy-Clean Non-Stick Coating, Oven & Dishwasher Safe Pan for Meatloaf Breads Lasagnas Casseroles & More, Set of 2, Gray
7K
▼ 22.2%vs. prior month
$83.9K
latest month
12-month trend
B073P52PPR
Amazon Basics Rectangular Nonstick Bread Loaf Pan for Baking Meatloaf with Even Heat Distribution, 9.5 x 5 Inch, Gray, Set of 2
6K
▲ 20.0%vs. prior month
$88.9K
latest month
12-month trend
B0029JOC6I
USA Pan Bakeware Nonstick Rectangular Cake Pan, 9 x 13-inch
5K
▼ 50.0%vs. prior month
$85.7K
latest month
12-month trend
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Best Cake Pan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GoodCook is the best-performing cake pan brand in July 2026, moving 33,000 units across 5 ASINs for 55.0% of Top 10 volume. NutriChef follows with 7,000 units (11.7%), ahead of Amazon Basics on 6,000 units (10.0%).
With 6 brands splitting the Top 10 and 76.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.59 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GoodCook
5 ASINs in Top 10
55.0%
Units
33K
Revenue
$485.4K
Avg. price
$13.25
B0026RHI3M
$17.99·★4.5·17.2K revsGoodCook Everyday Nonstick Baking Sheet Set, 3 Pack Includes Small (13×9) Medium (15×1) and Large (17×11) Pans Carbon Steel Construction Cookie Sheets Bakeware Set, Gray
Units sold10KB08J8DFPRF
$10.92·★4.4·7.8K revsGoodCook 15” x 10.5” Nonstick Carbon Steel Baking Pan & Raised Wire Rack – Pizza Crisper, Crispy Bacon, Multipurpose Cooking Sheet Pan, Cooling Rack, Kitchen Cookware Set, Dishwasher Safe
Units sold8KB0B9J1NLLW
$11.99·★4.6·1.7K revsGoodCook Nonstick Loaf Pan 8 x 4-Inch Heavy-Duty Steel Bakeware with Easy-Clean Non-Stick Coating, Oven & Dishwasher Safe Pan for Meatloaf Breads Lasagnas Casseroles & More, Set of 2, Gray
Units sold7KB088P9H3V7
$15.28·★4.6·3.1K revsGoodCook Everyday Baking Sheet Set Nonstick Carbon Steel Standard-Sized Cookie Sheets for Even Baking, Bakeware Set Includes 3 Pans with Scratch-Resistant Finish, 13x9-Inch, Gray
Units sold4KB0C2R9BYC6
$10.09·★4.7·1.5K revsGoodCook MegaGrip Baking Pan with Silicone Grip Handles Square Non-Stick Heavy-Gauge Steel Cake Pan Baking Dish for Brownies Bread Cake Baked Goods & More, Dishwasher Safe, 8x8-Inch,
Units sold4K
NutriChef
1 ASIN in Top 10
11.7%
Units
7K
Revenue
$112.7K
Avg. price
$19.99
B089N57JGS
$19.99·★4.4·25K revsNutriChef 3‑Piece Nonstick Cookie Sheets – Carbon Steel Baking Sheet Set with Non Stick Coating & Red Silicone Handles – Oven Pans for Family Baking
Units sold7K
Amazon Basics
1 ASIN in Top 10
10.0%
Units
6K
Revenue
$88.9K
Avg. price
$12.59
B073P52PPR
$12.59·★4.8·30.2K revsAmazon Basics Rectangular Nonstick Bread Loaf Pan for Baking Meatloaf with Even Heat Distribution, 9.5 x 5 Inch, Gray, Set of 2
Units sold6K
Trending Cake Pan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D9YJFJRP booked 4K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0026RHHZ6 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B019FHD0FK close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9YJFJRP
Novery 9.5" Non-Stick Carbon Steel Fluted Tube Cake Pan | For Pound Cake Jello Gelatin Flan Chocoflan, Heavy Duty, Non-Stick Easy Release, Sturdy Baking pan
Price
$9.99
Rating
4.7
Reviews
2.9K
Latest month sales
B0026RHHZ6
GoodCook Everyday Nonstick Steel Square Pan, 8", Gray
Price
$5.99
Rating
4.6
Reviews
4.1K
Latest month sales
B019FHD0FK
OXO Good Grips Glass Baking Dish with Lid - 3 Qt Capacity, 9x13 | Freezer Safe Food Storage Containers, Oven Safe, Non-Porous, Easy-Grip Handles, Dishwasher Safe
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.7
Reviews
6.3K
Latest month sales
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