Muffin Pan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Muffin Pan sales on Amazon US totaled 79,600 units in July 2026 (▼ 9.2% vs. the prior month), generating an estimated $1,081,133 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.5% of unit volume and 43.5% of revenue, while a typical listing is priced at $15.38. The keyword itself pulled 82,219 Amazon queries over the same period (▲ 28.5% MoM).
Zooming out to the 12-month window ending July 2026, the muffin pan Top 50 moved 1,005,950 units and $14,879,514 in cumulative sales — an average of 83,829 units and $1,239,960 per month. Monthly throughput topped out at 108,250 units in November 2025 and dipped to 46,000 in May 2026, leaving the latest reading 16.7% higher than August 2025.
Muffin Pan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
79.6K
▼ 9.2% MoM
Monthly Revenue 2026/07
$1.1M
▼ 10.1% MoM
Top 10 Market Share 2026/07
51.5%
Muffin Pan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold muffin pan listing on Amazon US in July 2026 is ASIN B07R9ZKW43 (Brand: CAKETIME), which sold 8,000 units at $7.99 apiece — equal to 10.1% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 41,000 units and $470,810 in July 2026 — 51.5% of unit volume and 43.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Muffin Pan' on Amazon
July 2026
Is 51.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07R9ZKW43
12 Cups Silicone Muffin Pans for Baking Cupcake Pan Nonstick Silicone Molds | Regular size, 1Pack, For Egg Bites, Muffins, Cupcakes, Mini Quiche and so on
8K
▼ 20.0%vs. prior month
$62.9K
latest month
12-month trend
B0029JOC6I
USA Pan Bakeware Nonstick Rectangular Cake Pan, 9 x 13-inch
5K
▼ 50.0%vs. prior month
$85.7K
latest month
12-month trend
B07VGFFWYG
CAKETIME Silicone Muffin Pan Mini 24 Cups, 1 Pack Cupcake Pan, BPA Free | Nonstick, Food Grade Silicone Mold Baking Pan, Dishwasher Safe
5K
▲ 0.0%vs. prior month
$41.1K
latest month
12-month trend
B0026RHI9Q
GoodCook Everyday Nonstick Steel Muffin Pan, 12 cup, Gray
4K
▲ 100.0%vs. prior month
$36.5K
latest month
12-month trend
B0D1K6BKM4
Silicone Mini Muffin Pan With Metal Reinforced Frame - 24 Cups Durable Silicone Cupcake Pan for Muffin, Cupcakes, BPA Free and Dishwasher Safe - 1 Piece Beige with Rainbow Spots
4K
▼ 20.0%vs. prior month
$50K
latest month
12-month trend
B0DB5Q92JB
Redfly 2 Pack Silicone Muffin Pans for Baking & Cupcake Pan - 12 Cup Regular Size Silicone Molds, BPA Free Egg Bites Mold
4K
▲ 0.0%vs. prior month
$34.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Muffin Pan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CAKETIME is the best-performing muffin pan brand in July 2026, moving 13,000 units across 2 ASINs for 31.7% of Top 10 volume. Fimary follows with 6,000 units (14.6%), ahead of USA Pan on 5,000 units (12.2%).
Volume is spread across 8 brands, with the top three holding 58.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $15.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CAKETIME
2 ASINs in Top 10
31.7%
Units
13K
Revenue
$103.9K
Avg. price
$7.99
B07R9ZKW43
$7.99·★4.5·18.2K revs12 Cups Silicone Muffin Pans for Baking Cupcake Pan Nonstick Silicone Molds | Regular size, 1Pack, For Egg Bites, Muffins, Cupcakes, Mini Quiche and so on
Units sold8KB07VGFFWYG
$7.99·★4.5·7.9K revsCAKETIME Silicone Muffin Pan Mini 24 Cups, 1 Pack Cupcake Pan, BPA Free | Nonstick, Food Grade Silicone Mold Baking Pan, Dishwasher Safe
Units sold5K
Fimary
2 ASINs in Top 10
14.6%
Units
6K
Revenue
$69.7K
Avg. price
$11.49
B0D1K6BKM4
$12.99·★4.7·1.1K revsSilicone Mini Muffin Pan With Metal Reinforced Frame - 24 Cups Durable Silicone Cupcake Pan for Muffin, Cupcakes, BPA Free and Dishwasher Safe - 1 Piece Beige with Rainbow Spots
Units sold4KB0GV8NG3MG
$9.99·★4.7·1.1K revsSilicone Muffin Pan for Baking with Metal Reinforced Frame, Nonstick Cupcake Pan 1 Pack Regular Size Egg Bites Silicone Mold
Units sold2K
USA Pan
1 ASIN in Top 10
12.2%
Units
5K
Revenue
$85.7K
Avg. price
$15.97
B0029JOC6I
$15.97·★4.8·5.6K revsUSA Pan Bakeware Nonstick Rectangular Cake Pan, 9 x 13-inch
Units sold5K
Trending Muffin Pan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GV8NG3MG booked 2K units at $9.99, with ▲ 150.0% MoM change. On the growth side, B0026RHI9Q leads positive momentum with ▲ 100.0% MoM growth on 4K units, with B0026RHHZ6 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GV8NG3MG
Silicone Muffin Pan for Baking with Metal Reinforced Frame, Nonstick Cupcake Pan 1 Pack Regular Size Egg Bites Silicone Mold
Price
$9.99
Rating
4.7
Reviews
1.1K
Latest month sales
B0026RHI9Q
GoodCook Everyday Nonstick Steel Muffin Pan, 12 cup, Gray
Price
$6.40
Rating
4.6
Reviews
1.2K
Latest month sales
B0026RHHZ6
GoodCook Everyday Nonstick Steel Square Pan, 8", Gray
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.6
Reviews
4.1K
Latest month sales
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