Parchment Paper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Parchment Paper sales on Amazon US totaled 192,200 units in July 2026 (▼ 10.2% vs. the prior month), generating an estimated $1,637,611 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.0% of unit volume and 49.4% of revenue, while a typical listing is priced at $12.24. The keyword itself pulled 452,023 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the parchment paper Top 50 moved 2,455,850 units and $21,512,863 in cumulative sales — an average of 204,654 units and $1,792,739 per month. Monthly throughput topped out at 261,500 units in November 2025 and dipped to 108,700 in May 2026, leaving the latest reading 8.9% higher than August 2025.
Parchment Paper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
192.2K
▼ 10.2% MoM
Monthly Revenue 2026/07
$1.6M
▼ 10.4% MoM
Top 10 Market Share 2026/07
65.0%
Parchment Paper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold parchment paper listing on Amazon US in July 2026 is ASIN B07PFYT8MC (Brand: Reynolds), which sold 30,000 units at $3.39 apiece — equal to 15.6% of every unit tracked in this report.
The Top 10 ASINs account for 125,000 units and $808,190 in July 2026 — 65.0% of unit volume and 49.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Parchment Paper' on Amazon
July 2026
Is 65.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PFYT8MC
Reynolds Kitchens Unbleached Parchment Paper Roll, 45sq ft | Chlorine-Free, Nonstick Baking Parchment Paper, Microwave and Oven Safe To 425F, Fits Standard Baking Sheets, 12 in x 45 ft
30K
▼ 25.0%vs. prior month
$101.7K
latest month
12-month trend
B09NQGXJ5C
Amazon Basics Parchment Paper, 90 Sq Ft Roll, Packaging May Vary
30K
▲ 50.0%vs. prior month
$198.3K
latest month
12-month trend
B001T6JTMY
If You Care, Paper Parchment 70 Square Feet
10K
▼ 50.0%vs. prior month
$58K
latest month
12-month trend
B0036QO8M6
Reynolds Kitchens Cut-Rite Wax Paper Roll, Built-In Cutter, 1pk, 75sq ft | Mess-Free Nonstick Kitchen Wax Paper, Food Storage, Chocolate Setting, Freezing, Easy Cleanup, Microwave Safe, 75 ft x 12 in
10K
▲ 0.0%vs. prior month
$25.9K
latest month
12-month trend
B08ZQF4K3Y
365 by Whole Foods Market, Unbleached Parchment Paper, 72 Sq Ft
10K
▲ 0.0%vs. prior month
$36.8K
latest month
12-month trend
B07H79KX8W
SMARTAKE 200 Pcs Parchment Paper Baking Sheets, 12x16 Inches, Non-Stick | Unbleached Pre-Cut Greaseproof Baking Parchment, Oven Safe up to 450°F, for Grilling Frying Steaming Bread Cup Cake Cookies
9K
▼ 10.0%vs. prior month
$142.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Parchment Paper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Reynolds is the best-performing parchment paper brand in July 2026, moving 46,000 units across 3 ASINs for 36.8% of Top 10 volume. Amazon Basics follows with 30,000 units (24.0%), ahead of AMFOCUS on 14,000 units (11.2%).
With 7 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.21 to $8.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Reynolds
3 ASINs in Top 10
36.8%
Units
46K
Revenue
$149.3K
Avg. price
$3.21
B07PFYT8MC
$3.39·★4.8·23.2K revsReynolds Kitchens Unbleached Parchment Paper Roll, 45sq ft | Chlorine-Free, Nonstick Baking Parchment Paper, Microwave and Oven Safe To 425F, Fits Standard Baking Sheets, 12 in x 45 ft
Units sold30KB0036QO8M6
$2.66·★4.8·8.3K revsReynolds Kitchens Cut-Rite Wax Paper Roll, Built-In Cutter, 1pk, 75sq ft | Mess-Free Nonstick Kitchen Wax Paper, Food Storage, Chocolate Setting, Freezing, Easy Cleanup, Microwave Safe, 75 ft x 12 in
Units sold10KB07L25WYS2
$3.59·★4.8·27.9K revsReynolds Kitchens Pop-Up Parchment Paper Sheets, 30ct | Pre-Cut Nonstick Parchment Sheets, Microwave and Oven Safe Up to 425F, Easy Cleanup, Fits Standard Pans, 10.7 x 13.6 in
Units sold6K
Amazon Basics
1 ASIN in Top 10
24.0%
Units
30K
Revenue
$198.3K
Avg. price
$7.27
B09NQGXJ5C
$7.27·★4.8·8.1K revsAmazon Basics Parchment Paper, 90 Sq Ft Roll, Packaging May Vary
Units sold30K
AMFOCUS
2 ASINs in Top 10
11.2%
Units
14K
Revenue
$131.4K
Avg. price
$8.98
B0C6KDWL3W
$9.99·★4.8·1.5K revs200 PCS Unbleached Parchment Paper Sheets for Baking 12x16 Inches, Non-Stick and Non-Toxic Pre-cut Parchment Sheets for Oven, Cooking, Grilling, Air Fryer and Steaming - Fit for Half Sheet Pans
Units sold8KB0C1MSXC2R
$7.98·★4.7·4.8K revsParchment Paper Sheets, 9x13 In Non-Stick Precut Baking Parchment for Baking, Grilling, Air Fryer, Steaming, and More (Unbleached) - Quarter Sheet Size, Perfect for Bread, Cakes, Cookies, 100PCS
Units sold6K
Trending Parchment Paper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C6KDWL3W booked 8K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B09NQGXJ5C leads positive momentum with ▲ 50.0% MoM growth on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C6KDWL3W
200 PCS Unbleached Parchment Paper Sheets for Baking 12x16 Inches, Non-Stick and Non-Toxic Pre-cut Parchment Sheets for Oven, Cooking, Grilling, Air Fryer and Steaming - Fit for Half Sheet Pans
Price
$9.99
Rating
4.8
Reviews
1.5K
Latest month sales
B08NYGWR4S
Unbleached 15 x 200 ft Parchment Baking Paper Roll - 250 Sq.Ft for Baking, Cooking, Grilling, Air Fryer and Steaming
Price
$14.39
Rating
4.6
Reviews
7.5K
Latest month sales
B09NQGXJ5C
Amazon Basics Parchment Paper, 90 Sq Ft Roll, Packaging May Vary
Unlock to view ASIN details and product titles
Price
$7.27
Rating
4.8
Reviews
8.1K
Latest month sales
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