Shred Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shred sales on Amazon US totaled 294,250 units in July 2026 (▲ 0.1% vs. the prior month), generating an estimated $5,782,376 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.9% of unit volume and 65.2% of revenue, while a typical listing is priced at $34.99. The keyword itself pulled 26,437 Amazon queries over the same period (▲ 28.2% MoM).
Zooming out to the 12-month window ending July 2026, the shred Top 50 moved 3,272,000 units and $59,523,547 in cumulative sales — an average of 272,667 units and $4,960,296 per month. Monthly throughput topped out at 308,600 units in January 2026 and dipped to 179,200 in May 2026, leaving the latest reading 15.9% higher than August 2025.
Shred Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
294.3K
▲ 0.1% MoM
Monthly Revenue 2026/07
$5.8M
▲ 11.2% MoM
Top 10 Market Share 2026/07
80.9%
Shred Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shred listing on Amazon US in July 2026 is ASIN B078J1FS9V (Brand: 365 by Whole Foods Market), which sold 50,000 units at $2.99 apiece — equal to 17.0% of every unit tracked in this report.
The Top 10 ASINs account for 238,000 units and $3,770,450 in July 2026 — 80.9% of unit volume and 65.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shred' on Amazon
July 2026
Is 80.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B078J1FS9V
365 by Whole Foods Market, Organic Carrots, Shredded, 10 oz
50K
▲ 0.0%vs. prior month
$149.5K
latest month
12-month trend
B00KMM8IDC
Taylor Farms Shredded Iceberg 8oz
50K
▼ 28.6%vs. prior month
$116K
latest month
12-month trend
B000YD5OMM
Organic Valley Mexican Shredded Cheese — Finely Shredded Cheese — Organic, Pasture Raised, Non GMO — 6 oz
40K
▲ 0.0%vs. prior month
$244K
latest month
12-month trend
B07CX9STN3
Purina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
B0C6LZ8S34
Amazon Basics Amazon Basics 8-Sheet High Security Cross Cut Paper and Credit Card Shredder with P-4 Security, Auto Shut-off, Black
30K
▲ 500.0%vs. prior month
$984K
latest month
12-month trend
B005OCXRRW
Friskies Purina Shreds Wet Cat Food in Gravy Variety Pack, (24) 5.5 oz Cans | Beef, Chicken, and Turkey & Cheese wet cat food recipes, thin tender pieces in a savory gravy
10K
▲ 0.0%vs. prior month
$199.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shred Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing shred brand in July 2026, moving 50,000 units across 1 ASIN for 21.0% of Top 10 volume. Taylor Farms follows with 50,000 units (21.0%), ahead of Friskies on 50,000 units (21.0%).
With 6 brands splitting the Top 10 and 63.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.69 to $24.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
1 ASIN in Top 10
21.0%
Units
50K
Revenue
$149.5K
Avg. price
$2.99
B078J1FS9V
$2.99·★4.7·14.1K revs365 by Whole Foods Market, Organic Carrots, Shredded, 10 oz
Units sold50K
Taylor Farms
1 ASIN in Top 10
21.0%
Units
50K
Revenue
$116K
Avg. price
$2.69
B00KMM8IDC
$2.69·★4.5·26.5K revsTaylor Farms Shredded Iceberg 8oz
Units sold50K
Friskies
4 ASINs in Top 10
21.0%
Units
50K
Revenue
$1.4M
Avg. price
$24.84
B07CX9STN3
$32.76·★4.7·29.4K revsPurina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
Units sold30KB005OCXRRW
$19.97·★4.7·18.9K revsFriskies Purina Shreds Wet Cat Food in Gravy Variety Pack, (24) 5.5 oz Cans | Beef, Chicken, and Turkey & Cheese wet cat food recipes, thin tender pieces in a savory gravy
Units sold10KB01H015JKM
$26.47·★4.7·29.4K revsFriskies Purina Savory Shreds Wet Cat Food Variety Pack, (32) 5.5 oz Cans | Gravy wet cat food, Savory Shreds With Beef, Turkey & Cheese Dinner, Chicken & Salmon Dinner, With Ocean Whitefish & Tuna
Units sold5KB002CJG1YQ
$20.16·★4.6·4.4K revsPurina Friskies Wet Cat Food, Shreds With Chicken, (24) 5.5 oz Cans | Tender and moist cat food in gravy, made with real chicken plus no artificial colors or preservatives
Units sold5K
Trending Shred Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C6LZ8S34 leads positive momentum with ▲ 500.0% MoM growth on 30K units, with B07WK4H9KM close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C6LZ8S34
Amazon Basics Amazon Basics 8-Sheet High Security Cross Cut Paper and Credit Card Shredder with P-4 Security, Auto Shut-off, Black
Price
$36.66
Rating
4.3
Reviews
78.1K
Latest month sales
B07WK4H9KM
Jacked Factory NITROSURGE Shred Pre Workout Supplement - Energy Booster, Instant Strength Gains, Sharp Focus, Powerful Pumps - Nitric Oxide Booster & PreWorkout Powder - 30Sv, Fruit Punch
Price
$17.98
Rating
4.3
Reviews
1.4K
Latest month sales
B0BKC88361
Wellness Bowl Boosters Simply Shreds Variety Pack Wet Dog Food Topper for Small, Medium, and Large Breeds, Grain Free, Natural, Chicken Recipes, 2.8 oz, Pack of 12 Pouches
Unlock to view ASIN details and product titles
Price
$19.98
Rating
4.5
Reviews
496
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this shred report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card