Shred Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shred sales on Amazon US totaled 244,750 units in July 2026 (▲ 8.5% vs. the prior month), generating an estimated $5,588,143 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.4% of unit volume and 66.8% of revenue, while a typical listing is priced at $35.52. The keyword itself pulled 26,437 Amazon queries over the same period (▲ 28.2% MoM).
Zooming out to the 12-month window ending July 2026, the shred Top 50 moved 2,628,950 units and $58,958,703 in cumulative sales — an average of 219,079 units and $4,913,225 per month. Monthly throughput topped out at 251,500 units in January 2026 and dipped to 129,400 in May 2026, leaving the latest reading 18.0% higher than August 2025.
Shred Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
244.8K
▲ 8.5% MoM
Monthly Revenue 2026/07
$5.6M
▲ 9.1% MoM
Top 10 Market Share 2026/07
78.4%
Shred Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shred listing on Amazon US in July 2026 is ASIN B078J1FS9V (Brand: 365 by Whole Foods Market), which sold 50,000 units at $2.99 apiece — equal to 20.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 192,000 units and $3,735,090 in July 2026 — 78.4% of unit volume and 66.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shred' on Amazon
July 2026
Is 78.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B078J1FS9V
365 by Whole Foods Market, Organic Carrots, Shredded, 10 oz
50K
▲ 0.0%vs. prior month
$149.5K
latest month
12-month trend
B000YD5OMM
Organic Valley® Mexican Shredded Cheese — Finely Shredded Cheese — Organic, Pasture Raised, Non GMO — 6 oz
40K
▲ 0.0%vs. prior month
$244K
latest month
12-month trend
B07CX9STN3
Purina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
30K
▲ 0.0%vs. prior month
$982.8K
latest month
12-month trend
B0C6LZ8S34
Amazon Basics Amazon Basics 8-Sheet High Security Cross Cut Paper and Credit Card Shredder with P-4 Security, Auto Shut-off, Black
30K
▲ 500.0%vs. prior month
$984K
latest month
12-month trend
B005OCXRRW
Purina Friskies Gravy Wet Cat Food Variety Pack, Shreds With Beef, With Chicken, and Turkey and Cheese Dinner - (Pack of 24) 5.5 oz. Cans
10K
▲ 0.0%vs. prior month
$199.7K
latest month
12-month trend
B0DQTNZCWN
Bonsaii 6-Sheet Cross Cut Paper Shredder for Home, 3.4 Gal Bin | P-4 Security Level, Shreds Credit Cards, Staples & Paper Clips, with Portable Handle, Small Shredder for Home Office，C237-B
9K
▼ 10.0%vs. prior month
$317.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shred Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Friskies is the best-performing shred brand in July 2026, moving 54,000 units across 5 ASINs for 28.1% of Top 10 volume. 365 by Whole Foods Market follows with 50,000 units (26.0%), ahead of Organic Valley on 40,000 units (20.8%).
With 5 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.99 to $23.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Friskies
5 ASINs in Top 10
28.1%
Units
54K
Revenue
$1.5M
Avg. price
$23.90
B07CX9STN3
$32.76·★4.7·29.4K revsPurina Friskies Wet Cat Food Variety Pack, Shreds, 40 Pack 5.5 oz Cans | Beef, turkey and cheese, chicken and salmon, and ocean whitefish and tuna recipes in savory gravy
Units sold30KB005OCXRRW
$19.97·★4.7·18.9K revsPurina Friskies Gravy Wet Cat Food Variety Pack, Shreds With Beef, With Chicken, and Turkey and Cheese Dinner - (Pack of 24) 5.5 oz. Cans
Units sold10KB01H015JKM
$26.47·★4.7·29.4K revsPurina Friskies Gravy Wet Cat Food Variety Pack, Savory Shreds With Beef, Turkey and Cheese Dinner, Chicken and Salmon Dinner, With Ocean Whitefish and Tuna - (Pack of 32) 5.5 oz. Cans
Units sold5KB002CJG1YQ
$20.16·★4.6·4.4K revsPurina Friskies Shreds With Chicken in Wet Cat Food Gravy - (Pack of 24) 5.5 oz. Cans
Units sold5KB002CJG1TG
$20.16·★4.6·6.6K revsPurina Friskies Shreds Turkey and Cheese Dinner in Gravy High Protein Wet Cat Food - (Pack of 24) 5.5 oz. Cans
Units sold4K
365 by Whole Foods Market
1 ASIN in Top 10
26.0%
Units
50K
Revenue
$149.5K
Avg. price
$2.99
B078J1FS9V
$2.99·★4.7·14.2K revs365 by Whole Foods Market, Organic Carrots, Shredded, 10 oz
Units sold50K
Organic Valley
1 ASIN in Top 10
20.8%
Units
40K
Revenue
$244K
Avg. price
$5.59
B000YD5OMM
$5.59·★4.7·4.7K revsOrganic Valley® Mexican Shredded Cheese — Finely Shredded Cheese — Organic, Pasture Raised, Non GMO — 6 oz
Units sold40K
Trending Shred Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0C6LZ8S34 leads positive momentum with ▲ 500.0% MoM growth on 30K units, with B07WK4H9KM close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C6LZ8S34
Amazon Basics Amazon Basics 8-Sheet High Security Cross Cut Paper and Credit Card Shredder with P-4 Security, Auto Shut-off, Black
Price
$38.25
Rating
4.3
Reviews
78K
Latest month sales
B07WK4H9KM
Jacked Factory NITROSURGE Shred Pre Workout Supplement - Energy Booster, Instant Strength Gains, Sharp Focus, Powerful Pumps - Nitric Oxide Booster & PreWorkout Powder - 30Sv, Fruit Punch
Price
$17.98
Rating
4.3
Reviews
1.3K
Latest month sales
B0BKC88361
Wellness Bowl Boosters Simply Shreds Variety Pack Wet Dog Food Topper for Small, Medium, and Large Breeds, Grain Free, Natural, Chicken Recipes, 2.8 oz, Pack of 12 Pouches
Unlock to view ASIN details and product titles
Price
$19.98
Rating
4.5
Reviews
496
Latest month sales
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