Birthday Gift Bag Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Birthday Gift Bag sales on Amazon US totaled 102,700 units in July 2026 (▼ 16.4% vs. the prior month), generating an estimated $758,843 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.9% of unit volume and 37.7% of revenue, while a typical listing is priced at $7.58. The keyword itself pulled 34,737 Amazon queries over the same period (▲ 9.2% MoM).
Zooming out to the 12-month window ending July 2026, the birthday gift bag Top 50 moved 1,112,200 units and $8,553,198 in cumulative sales — an average of 92,683 units and $712,767 per month. Monthly throughput topped out at 122,900 units in June 2026 and dipped to 74,700 in January 2026, leaving the latest reading 30.8% higher than August 2025.
Birthday Gift Bag Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
102.7K
▼ 16.4% MoM
Monthly Revenue 2026/07
$758.8K
▼ 18.8% MoM
Top 10 Market Share 2026/07
41.9%
Birthday Gift Bag Market Share & Sales Concentration on Amazon US — July 2026
The most-sold birthday gift bag listing on Amazon US in July 2026 is ASIN B0DLVVXRRB (Brand: woric), which sold 7,000 units at $6.99 apiece — equal to 6.8% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 43,000 units and $285,930 in July 2026 — 41.9% of unit volume and 37.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Birthday Gift Bag' on Amazon
July 2026
Is 41.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DLVVXRRB
woric Pink Gift Bags with Handles, 14" Medium Gift Bags with Tissue Paper | 2 Pcs Pink Bags, 4 Tissue Paper and 2 Cards, for Baby Shower, Wedding Bridal Shower, Birthday Party
7K
▲ 0.0%vs. prior month
$47.3K
latest month
12-month trend
B0D9S6GQKB
TUXIYA 200 Sheets Tissue Paper,20-Color 14"X20" Tissue Paper for Gift Bags | Gift Tissue Paper Bulk for Crafts，Birthday Party,Flower Decoration,Colored Tissue Paper Bulk for Packaging
6K
▼ 25.0%vs. prior month
$59K
latest month
12-month trend
B0DPX694NZ
Loveinside Colorful Birthday Gift Bag, Balloons Pattern with HAPPY BIRTHDAY Text, Matching Tissue Paper, Greeting Card and Tag, Ideal for Kids' Birthday Gifts, 13" x 5" x 10", 1 Pcs
5K
▲ 25.0%vs. prior month
$19.9K
latest month
12-month trend
B0D2CQKKTH
Powbrace 13" Birthday Gift Bag with Tissue Paper & Card(1 Pack Pink Gold) | Foil Stamping Gift Bags, Starry Sky Gift Bags, Happy Birthday Gift Bag for Men Women,Gift Bag Medium size
5K
▼ 28.6%vs. prior month
$29.9K
latest month
12-month trend
B07HFLT6MF
Hallmark Signature 7" Medium Birthday Gift Bag with Tissue Paper (Pink Flowers)
4K
▲ 0.0%vs. prior month
$32.5K
latest month
12-month trend
B0CHM598ZQ
Powbrace 13" Birthday Gift Bag with Tissue Paper & Card(1 Pack Black Gold) | Foil Stamping Gift Bags, Starry Sky Gift Bags, Happy Birthday Gift Bag for Men Women,Gift Bag Medium size
4K
▼ 20.0%vs. prior month
$23.9K
latest month
12-month trend
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Best Birthday Gift Bag Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Powbrace is the best-performing birthday gift bag brand in July 2026, moving 9,000 units across 2 ASINs for 20.9% of Top 10 volume. woric follows with 7,000 units (16.3%), ahead of TUXIYA on 6,000 units (14.0%).
Volume is spread across 9 brands, with the top three holding 51.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Powbrace
2 ASINs in Top 10
20.9%
Units
9K
Revenue
$53.8K
Avg. price
$5.99
B0D2CQKKTH
$5.99·★4.8·1.8K revsPowbrace 13" Birthday Gift Bag with Tissue Paper & Card(1 Pack Pink Gold) | Foil Stamping Gift Bags, Starry Sky Gift Bags, Happy Birthday Gift Bag for Men Women,Gift Bag Medium size
Units sold5KB0CHM598ZQ
$5.99·★4.8·3.1K revsPowbrace 13" Birthday Gift Bag with Tissue Paper & Card(1 Pack Black Gold) | Foil Stamping Gift Bags, Starry Sky Gift Bags, Happy Birthday Gift Bag for Men Women,Gift Bag Medium size
Units sold4K
woric
1 ASIN in Top 10
16.3%
Units
7K
Revenue
$47.3K
Avg. price
$6.99
B0DLVVXRRB
$6.99·★4.7·1.7K revsworic Pink Gift Bags with Handles, 14" Medium Gift Bags with Tissue Paper | 2 Pcs Pink Bags, 4 Tissue Paper and 2 Cards, for Baby Shower, Wedding Bridal Shower, Birthday Party
Units sold7K
TUXIYA
1 ASIN in Top 10
14.0%
Units
6K
Revenue
$59K
Avg. price
$9.99
B0D9S6GQKB
$9.99·★4.8·1K revsTUXIYA 200 Sheets Tissue Paper,20-Color 14"X20" Tissue Paper for Gift Bags | Gift Tissue Paper Bulk for Crafts，Birthday Party,Flower Decoration,Colored Tissue Paper Bulk for Packaging
Units sold6K
Trending Birthday Gift Bag Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C4HCWVZQ booked 3K units at $7.99, with ▲ 50.0% MoM change. On the growth side, B0GGGZRNPS leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C4HCWVZQ
XPCARE 32Pcs Paper Gift Bags 5.25x3.25x8.25'' Kraft Paper Party Favor Bags | Bulk Rainbow Goodie Bags Small Gift Bags with Handles for Kids Birthday Baby Shower Crafts Wedding Party Supplies
Price
$7.99
Rating
4.7
Reviews
3.4K
Latest month sales
B0FHGQLDYC
Sipthene 13” Pink Birthday Gift Bag with Tissue Paper and Greeting Card | Happy Birthday Gift Bags for Party, Hot Foil Stamping Design Gift Wrap Bags Decor for Women and Kids, 1 PCS, Medium Size
Price
$3.99
Rating
4.8
Reviews
596
Latest month sales
B0GGGZRNPS
Happy Birthday Gift Bag, 13" Pink Birthday Bag Set for Girls & Women | Comes with tissue paper & greeting card
Unlock to view ASIN details and product titles
Price
$4.29
Rating
4.8
Reviews
241
Latest month sales
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