Gift Box Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gift Box sales on Amazon US totaled 143,600 units in July 2026 (▲ 7.1% vs. the prior month), generating an estimated $3,276,765 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.0% of unit volume and 70.1% of revenue, while a typical listing is priced at $16.24. The keyword itself pulled 51,300 Amazon queries over the same period (▲ 12.5% MoM).
Zooming out to the 12-month window ending July 2026, the gift box Top 50 moved 1,783,850 units and $34,056,328 in cumulative sales — an average of 148,654 units and $2,838,027 per month. Monthly throughput topped out at 389,600 units in December 2025 and dipped to 90,300 in May 2026, leaving the latest reading 52.0% higher than August 2025.
Gift Box Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
143.6K
▲ 7.1% MoM
Monthly Revenue 2026/07
$3.3M
▲ 29.6% MoM
Top 10 Market Share 2026/07
62.0%
Gift Box Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gift box listing on Amazon US in July 2026 is ASIN B00N1NBOV2 (Brand: Amazon), which sold 50,000 units at $35.00 apiece — equal to 34.8% of every unit tracked in this report and 7.1× the volume of the No. 2 listing.
The Top 10 ASINs account for 89,000 units and $2,296,470 in July 2026 — 62.0% of unit volume and 70.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gift Box' on Amazon
July 2026
Is 62.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00N1NBOV2
Amazon Baby Registry Welcome Box
50K
▲ 1150.0%vs. prior month
$1.8M
latest month
12-month trend
B0DLVVXRRB
woric Pink Gift Bags with Handles, 14" Medium Gift Bags with Tissue Paper | 2 Pcs Pink Bags, 4 Tissue Paper and 2 Cards, for Baby Shower, Wedding Bridal Shower, Birthday Party
7K
▲ 0.0%vs. prior month
$47.3K
latest month
12-month trend
B0CN8N224C
Happyiren Medium Woven Cotton Rope Basket, Empty DIY Gift Basket for Burr | Great for Baby Shower, Birthday & Decor, Cute Decorative Storage Organizer, 13" x 8" x 6"
6K
▲ 100.0%vs. prior month
$56K
latest month
12-month trend
B01N22CM3F
CRAVEBOX Snacks Box Variety Pack Care Package (45 Count) Back to School Treats Gift Basket Adults Kids Grandkids Guys Girls Women Men Boyfriend Birthday Cookies Chips College Student Office
5K
▲ 0.0%vs. prior month
$150.9K
latest month
12-month trend
B07T2S93Z8
Jumway Not A Day Over Fabulous Mug Gifts Set- Birthday Gifts for Women - Funny Birthday Gift Ideas for Her,Friends, Coworkers, Her, Wife, Mom, Daughter, Sister, Aunt Ceramic Marble Mug 14 Oz
5K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B09KLX859Y
RYDDOY Black Gift Box, 9.5x6x3'' Gift Boxes with Lids for Presents | Magnetic Closure, Collapsible Groomsmen Proposal Box for Birthday, Christmas, Graduation, Gift Packging Contains Ribbon, Card
4K
▼ 20.0%vs. prior month
$23.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gift Box Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon is the best-performing gift box brand in July 2026, moving 50,000 units across 1 ASIN for 56.2% of Top 10 volume. woric follows with 7,000 units (7.9%), ahead of Happyiren on 6,000 units (6.7%).
With 10 brands splitting the Top 10 and 70.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $35.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon
1 ASIN in Top 10
56.2%
Units
50K
Revenue
$1.8M
Avg. price
$35.00
B00N1NBOV2
$35.00·★3.6·5.7K revsAmazon Baby Registry Welcome Box
Units sold50K
woric
1 ASIN in Top 10
7.9%
Units
7K
Revenue
$47.3K
Avg. price
$6.99
B0DLVVXRRB
$6.99·★4.7·1.6K revsworic Pink Gift Bags with Handles, 14" Medium Gift Bags with Tissue Paper | 2 Pcs Pink Bags, 4 Tissue Paper and 2 Cards, for Baby Shower, Wedding Bridal Shower, Birthday Party
Units sold7K
Happyiren
1 ASIN in Top 10
6.7%
Units
6K
Revenue
$56K
Avg. price
$9.99
B0CN8N224C
$9.99·★4.6·1.2K revsHappyiren Medium Woven Cotton Rope Basket, Empty DIY Gift Basket for Burr | Great for Baby Shower, Birthday & Decor, Cute Decorative Storage Organizer, 13" x 8" x 6"
Units sold6K
Trending Gift Box Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CN8N224C booked 6K units at $9.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CN8N224C
Happyiren Medium Woven Cotton Rope Basket, Empty DIY Gift Basket for Burr | Great for Baby Shower, Birthday & Decor, Cute Decorative Storage Organizer, 13" x 8" x 6"
Price
$9.99
Rating
4.6
Reviews
1.2K
Latest month sales
B0DK8YV2Y9
MAANGE 20 Pcs Makeup Brushes with Gift Box, Double-End Multi-functional Makeup Brushes for Blending Liquid Powder Concealer Cream Blush Buffe,CoffeeBrown
Price
$25.87
Rating
4.6
Reviews
1.1K
Latest month sales
B08XVSXWK8
Rsgift White Gift Box with Lids,9.7x7.2x3.3 Inch Gift Boxes for Presents,Magnetic Closure boxes for Wedding,Birthday,Graduation Packaging
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.6
Reviews
3.5K
Latest month sales
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