Shelf Liner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shelf Liner sales on Amazon US totaled 98,000 units in July 2026 (▲ 6.1% vs. the prior month), generating an estimated $1,235,802 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 52.0% of revenue, while a typical listing is priced at $13.37. The keyword itself pulled 138,398 Amazon queries over the same period (▲ 16.7% MoM).
Zooming out to the 12-month window ending July 2026, the shelf liner Top 50 moved 888,800 units and $11,379,319 in cumulative sales — an average of 74,067 units and $948,277 per month. Monthly throughput topped out at 98,000 units in July 2026 and dipped to 49,000 in May 2026, leaving the latest reading 32.9% higher than August 2025.
Shelf Liner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
98K
▲ 6.1% MoM
Monthly Revenue 2026/07
$1.2M
▲ 4.5% MoM
Top 10 Market Share 2026/07
53.1%
Shelf Liner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shelf liner listing on Amazon US in July 2026 is ASIN B0CFYBBDWT (Brand: Beautysaid), which sold 10,000 units at $7.99 apiece — equal to 10.2% of every unit tracked in this report.
The Top 10 ASINs account for 52,000 units and $642,030 in July 2026 — 53.1% of unit volume and 52.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shelf Liner' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CFYBBDWT
Beautysaid Shelf and Drawer Liner for Kitchen Cabinet Non Adhesive Non Slip | Shelf Paper Waterproof Washable Thickened for Dresser Pantry Shelve Bathroom Protector Liner (White, 12 in x 10 FT)
10K
▲ 42.9%vs. prior month
$80.3K
latest month
12-month trend
B0FCBWHPZX
Jin&Bao Under Sink Mat 34" x 22" Waterproof Silicone Cabinet Kitchen Liner | Silicone kitchen cabinet protector, bathroom shelf liner, raised edge traps leaks, anti-slip, easy to clean & dishwasher safe
10K
▲ 42.9%vs. prior month
$135.3K
latest month
12-month trend
B0CSPKSCP2
Winisok Waterproof Under Sink Mat 34" x 22", Silicone Mat, Dark Gray | Raised Edge Traps Spills & Leaks, Shelf Liner, Cabinet Protector, for Kitchen, Bathroom, Boots, Pets, Home Essentials
8K
▼ 11.1%vs. prior month
$138.3K
latest month
12-month trend
B0BXSMJK86
BAGAIL Non-Adhesive Shelf Liner, Thick Strong Grip Drawer Liners for Kitchen Cabinets, Heavy-Duty Easy Cut Cabinet Liners for Shelves, Pantry, Bathroom Cupboards - 12" x 10FT, Black
5K
▲ 0.0%vs. prior month
$37.4K
latest month
12-month trend
B07W7MG36T
GORILLA GRIP powerGRIP Drawer Shelf and Cabinet Liner, 12" x10', Beige | Thick Strong Hold, Non-Adhesive, Protect Kitchen Cabinets and Cupboard, Bathroom Drawers, Easy Install Mat
4K
▲ 33.3%vs. prior month
$60K
latest month
12-month trend
B00FGPV814
Con-Tact Brand Zip-N-Fit Solid Grip Liner, 18" x 4', Taupe (04F-CZ6U59-06AZ)
3K
▲ 5900.0%vs. prior month
$34.1K
latest month
12-month trend
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Best Shelf Liner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Beautysaid is the best-performing shelf liner brand in July 2026, moving 10,000 units across 1 ASIN for 19.2% of Top 10 volume. Jin&Bao follows with 10,000 units (19.2%), ahead of Winisok on 8,000 units (15.4%).
Volume is spread across 10 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $17.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Beautysaid
1 ASIN in Top 10
19.2%
Units
10K
Revenue
$80.3K
Avg. price
$7.99
B0CFYBBDWT
$7.99·★4.5·2.3K revsBeautysaid Shelf and Drawer Liner for Kitchen Cabinet Non Adhesive Non Slip | Shelf Paper Waterproof Washable Thickened for Dresser Pantry Shelve Bathroom Protector Liner (White, 12 in x 10 FT)
Units sold10K
Jin&Bao
1 ASIN in Top 10
19.2%
Units
10K
Revenue
$135.3K
Avg. price
$12.59
B0FCBWHPZX
$12.59·★4.7·2.7K revsJin&Bao Under Sink Mat 34" x 22" Waterproof Silicone Cabinet Kitchen Liner | Silicone kitchen cabinet protector, bathroom shelf liner, raised edge traps leaks, anti-slip, easy to clean & dishwasher safe
Units sold10K
Winisok
1 ASIN in Top 10
15.4%
Units
8K
Revenue
$138.3K
Avg. price
$17.99
B0CSPKSCP2
$17.99·★4.8·8K revsWinisok Waterproof Under Sink Mat 34" x 22", Silicone Mat, Dark Gray | Raised Edge Traps Spills & Leaks, Shelf Liner, Cabinet Protector, for Kitchen, Bathroom, Boots, Pets, Home Essentials
Units sold8K
Trending Shelf Liner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00FGPV814 booked 3K units at $12.99, with ▲ 5900.0% MoM change. On the growth side, B0GWQGX3DW leads positive momentum with ▲ 166.7% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00FGPV814
Con-Tact Brand Zip-N-Fit Solid Grip Liner, 18" x 4', Taupe (04F-CZ6U59-06AZ)
Price
$12.99
Rating
4.4
Reviews
1K
Latest month sales
B0FN33HTFF
Songrey Non-Slip Shelf Cabinet and Drawer Liner, 12IN x 20FT, Dark Gray | No Adhesive Residue, Strong Grip, Thick PVC Mat, for Kitchen Shelves, Bathroom Drawers, Home Essentials, Snip to Fit
Price
$17.99
Rating
4.6
Reviews
658
Latest month sales
B0GWQGX3DW
Songrey Non-Adhesive Shelf Liner & Cabinet Liner, 12" x 240" | Non-Slip Drawer liner for Kitchen Cabinet, Waterproof Countertop Contact Paper for Bathroom, Shelves, Dresser, Pantry
Unlock to view ASIN details and product titles
Price
$13.98
Rating
4.6
Reviews
56
Latest month sales
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