Paper Towel Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Paper Towel Holder sales on Amazon US totaled 216,900 units in July 2026 (▲ 6.6% vs. the prior month), generating an estimated $2,550,643 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.0% of unit volume and 45.0% of revenue, while a typical listing is priced at $14.61. The keyword itself pulled 608,442 Amazon queries over the same period (▲ 10.5% MoM).
Zooming out to the 12-month window ending July 2026, the paper towel holder Top 50 moved 2,019,900 units and $24,227,647 in cumulative sales — an average of 168,325 units and $2,018,971 per month. Monthly throughput topped out at 216,900 units in July 2026 and dipped to 106,100 in May 2026, leaving the latest reading 15.1% higher than August 2025.
Paper Towel Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
216.9K
▲ 6.6% MoM
Monthly Revenue 2026/07
$2.6M
▲ 6.4% MoM
Top 10 Market Share 2026/07
53.0%
Paper Towel Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold paper towel holder listing on Amazon US in July 2026 is ASIN B0CC27124P (Brand: Bollove), which sold 20,000 units at $8.99 apiece — equal to 9.2% of every unit tracked in this report.
The Top 10 ASINs account for 115,000 units and $1,148,590 in July 2026 — 53.0% of unit volume and 45.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Paper Towel Holder' on Amazon
July 2026
Top 5 Volume Share breakdown
B0CC27124P
Black Paper Towel Holder, Self Adhesive Paper Towel Holder Under Cabinet | Stainless Steel, kitchen, Bathroom, Sink, Pantry, Fridge, durable, scratch-resistant, cling film, foil rolls, Drilling
20K
▲ 0.0%vs. prior month
$159.8K
latest month
12-month trend
B0DPSJP47V
Paper Towel Holder Countertop, Standing Paper Roll Holder with Anti Slip Weighted Base, Stainless Steel Freestanding Paper Towel Holder for Kitchen, Black
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B000W8AF2S
OXO Good Grips SimplyTear Paper Towel Holder Countertop for Kitchen | One-handed Tear, Weighted Stainless Steel Non-Slip Base, Countertop Organizer, Stable Dispensing, Fits any Size of Rolls
10K
▲ 25.0%vs. prior month
$299.5K
latest month
12-month trend
B09DKH8XDS
Paper Towel Holder Black Stainless Steel Kitchen Countertop Roll Organizer | Standing Paper Towel Holders Roll Dispenser Simple Black
10K
▲ 0.0%vs. prior month
$89.3K
latest month
12-month trend
B0B1VCBPP6
JOPOFI Toilet Paper Holder - Adhesive Toilet Paper Holder - Matte Black | Toilet Paper Holder Wall Mount for Bathroom,Stainless Steel Command Strip Toilet Paper Roll Holder Stick On Wall,No Drilling
10K
▲ 0.0%vs. prior month
$78.3K
latest month
12-month trend
B0CGVK9PST
Paper Towel Holder, Magnetic Paper Towel Holder for Fridge, Toilet Paper Roll Holder Magnet Towel Rack Wall Mount Fridge Organizer for Paper Towels Rolls Bathroom Pantry RV Kitchen Storage
10K
▲ 25.0%vs. prior month
$57.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Paper Towel Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bollove is the best-performing paper towel holder brand in July 2026, moving 20,000 units across 1 ASIN for 17.4% of Top 10 volume. STWWO follows with 20,000 units (17.4%), ahead of niffgaff on 18,000 units (15.7%).
Volume is spread across 9 brands, with the top three holding 50.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bollove
1 ASIN in Top 10
17.4%
Units
20K
Revenue
$159.8K
Avg. price
$8.99
B0CC27124P
$8.99·★4.5·5.8K revsBlack Paper Towel Holder, Self Adhesive Paper Towel Holder Under Cabinet | Stainless Steel, kitchen, Bathroom, Sink, Pantry, Fridge, durable, scratch-resistant, cling film, foil rolls, Drilling
Units sold20K
STWWO
1 ASIN in Top 10
17.4%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B0DPSJP47V
$9.99·★4.4·4.8K revsPaper Towel Holder Countertop, Standing Paper Roll Holder with Anti Slip Weighted Base, Stainless Steel Freestanding Paper Towel Holder for Kitchen, Black
Units sold20K
niffgaff
2 ASINs in Top 10
15.7%
Units
18K
Revenue
$157K
Avg. price
$8.99
B09DKH8XDS
$8.99·★4.4·10.3K revsPaper Towel Holder Black Stainless Steel Kitchen Countertop Roll Organizer | Standing Paper Towel Holders Roll Dispenser Simple Black
Units sold10KB0BLSKRJMP
$8.99·★4.5·7.7K revsPaper Towel Holder,Self-Adhesive or Drilling， Brushed Nickel, 1 Pack | SUS304 Stainless Steel,Kitchen Roll Dispenser Under Cabinet，Wall Mounted Rack
Units sold8K
Trending Paper Towel Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CRK3L768 leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B0FW47C3Y6 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRK3L768
Day Moon™ Matte Black Toilet Paper Holder Wall Mount - Pivoting Modern Roll Holder for Bathroom
Price
$9.99
Rating
4.5
Reviews
7.4K
Latest month sales
B0FW47C3Y6
Heavy-Duty Magnetic Paper Towel Holder for Jumbo Rolls, Black | For Kitchens, Garages, RVs, Washing Machines, BBQ Carts, Fridge Sides & Grills
Price
$9.99
Rating
4.6
Reviews
281
Latest month sales
B0D75WKZQP
Paper Towel Holder Countertop, Stainless Steel, Weighted Non-Slip Base, Fits Standard and Jumbo Rolls, Freestanding Paper Towel Stand for Kitchen Bathroom Decor, Silver
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
1.8K
Latest month sales
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