Shea Moisture Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shea Moisture Shampoo sales on Amazon US totaled 162,400 units in July 2026 (▼ 27.6% vs. the prior month), generating an estimated $2,133,981 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.8% of unit volume and 58.7% of revenue, while a typical listing is priced at $14.58. The keyword itself pulled 38,426 Amazon queries over the same period (▲ 6.5% MoM).
Zooming out to the 12-month window ending July 2026, the shea moisture shampoo Top 50 moved 1,982,700 units and $24,381,635 in cumulative sales — an average of 165,225 units and $2,031,803 per month. Monthly throughput topped out at 225,000 units in June 2026 and dipped to 99,800 in May 2026, leaving the latest reading 5.3% lower than August 2025.
Shea Moisture Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
162.4K
▼ 27.6% MoM
Monthly Revenue 2026/07
$2.1M
▼ 19.3% MoM
Top 10 Market Share 2026/07
62.8%
Shea Moisture Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shea moisture shampoo listing on Amazon US in July 2026 is ASIN B07N7MWX72 (Brand: Mielle Organics), which sold 20,000 units at $9.94 apiece — equal to 12.3% of every unit tracked in this report.
The Top 10 ASINs account for 102,000 units and $1,252,770 in July 2026 — 62.8% of unit volume and 58.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shea Moisture Shampoo' on Amazon
July 2026
Is 62.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B07QC43BXB
L'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
20K
▲ 0.0%vs. prior month
$346.6K
latest month
12-month trend
B07LCH8QZ8
Aussie Miracle Moist Shampoo: Hydrating & Gentle Cleansing Treatment with Avocado & Jojoba Oil, 26.2 Fl Oz
10K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend
B07NSZHMWD
Shea Moisture Intensive Hydration Hair Masque Manuka Honey & Mafura Oil For Dry, Damaged Hair Deep Conditioning Hair Treatment 11.5 oz | For dry, damaged hair - deeply conditions, restores moisture, and improves softness with Manuka Honey and Mafura Oil.
10K
▲ 0.0%vs. prior month
$129.7K
latest month
12-month trend
B0D9L6LGW8
VICHY Dercos Dandruff Shampoo, Antifungal Itchy Scalp Treatment | Clinical strength selenium sulfide formula with Salicylic Acid & Niacinamide. Dermatologist recommended for both men & women.
9K
▼ 10.0%vs. prior month
$179.9K
latest month
12-month trend
B00ADRH2OM
OGX Thick & Full + Biotin & Collagen Volumizing Shampoo, Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours, Sulfate-Free Surfactants, 13 fl. oz
8K
▼ 80.0%vs. prior month
$55.8K
latest month
12-month trend
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Best Shea Moisture Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Shea Moisture is the best-performing shea moisture shampoo brand in July 2026, moving 35,000 units across 5 ASINs for 34.3% of Top 10 volume. Mielle Organics follows with 20,000 units (19.6%), ahead of L'Oreal Paris on 20,000 units (19.6%).
With 6 brands splitting the Top 10 and 73.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $17.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Shea Moisture
5 ASINs in Top 10
34.3%
Units
35K
Revenue
$400K
Avg. price
$10.92
B07NSZHMWD
$12.97·★4.6·21.4K revsShea Moisture Intensive Hydration Hair Masque Manuka Honey & Mafura Oil For Dry, Damaged Hair Deep Conditioning Hair Treatment 11.5 oz | For dry, damaged hair - deeply conditions, restores moisture, and improves softness with Manuka Honey and Mafura Oil.
Units sold10KB07NQHWHLM
$8.97·★4.5·18.2K revsShea Moisture 100% Virgin Coconut Oil Leave-in Treatment, 8 Ounce | For dry hair and curls - hydrates, softens, detangles, and improves manageability with 100% Virgin Coconut Oil.
Units sold8KB09HCYF8MS
$15.60·★4.6·18.2K revsSHEA MOISTURE JBCO LEAVE IN COND STRNGTH+RESTORE 20 FL.OZ. | For damaged hair - reduces breakage, improves elasticity, and controls frizz with Jamaican Black Castor Oil and Shea Butter.
Units sold7KB07NT7RVJF
$7.26·★4.7·6.4K revsSheaMoisture Baby Wash & Shampoo for All Skin Types Raw Shea, Chamomile & Argan Oil Baby Wash and Shampoo with Frankincense & Myrrh to Help Cleanse 13 oz, Gold, Packaging may vary | For little ones - gently cleanse skin and hair with a non-drying blend of Chamomile, Argan Oil, and Raw Shea Butter.
Units sold5KB00OVQO66S
$9.82·★4.5·13.4K revsSheaMoisture 100% Pure Shea Oil for Hair & Skin 1.6oz | For dry hair and skin - deeply nourishes and softens with lightweight 100% Pure Shea Oil.
Units sold5K
Mielle Organics
1 ASIN in Top 10
19.6%
Units
20K
Revenue
$190.8K
Avg. price
$9.94
B07N7MWX72
$9.94·★4.4·37.1K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20K
L'Oreal Paris
1 ASIN in Top 10
19.6%
Units
20K
Revenue
$346.6K
Avg. price
$17.97
B07QC43BXB
$17.97·★4.6·14.7K revsL'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
Units sold20K
Trending Shea Moisture Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00OVQO66S booked 5K units at $9.82, with ▲ 66.7% MoM change. On the growth side, B07FNZG13J leads positive momentum with ▲ 800.0% MoM growth on 900 units, with B0GFXS539D close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00OVQO66S
SheaMoisture 100% Pure Shea Oil for Hair & Skin 1.6oz | For dry hair and skin - deeply nourishes and softens with lightweight 100% Pure Shea Oil.
Price
$9.82
Rating
4.5
Reviews
13.4K
Latest month sales
B07FNZG13J
SheaMoisture Baby Wash and Shampoo for Baby Skin 100% Virgin Coconut Oil Cruelty Free Skin Care 13 oz
Price
$5.49
Rating
4.7
Reviews
4.4K
Latest month sales
B0GFXS539D
Head & Shoulders Anti-Dandruff Shampoo, Shea Butter, Daily Use, Sulfate-Free, Rich Moisture, Curly & Coily Hair, 28.2oz
Unlock to view ASIN details and product titles
Price
$12.47
Rating
4.8
Reviews
1.6K
Latest month sales
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