Shea Moisture Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shea Moisture Shampoo sales on Amazon US totaled 207,600 units in July 2026 (▼ 31.4% vs. the prior month), generating an estimated $3,022,615 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.6% of unit volume and 63.3% of revenue, while a typical listing is priced at $13.58. The keyword itself pulled 38,986 Amazon queries over the same period (▲ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the shea moisture shampoo Top 50 moved 2,487,300 units and $34,061,969 in cumulative sales — an average of 207,275 units and $2,838,497 per month. Monthly throughput topped out at 303,300 units in June 2026 and dipped to 129,400 in May 2026, leaving the latest reading 6.0% higher than August 2025.
Shea Moisture Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
207.6K
▼ 31.4% MoM
Monthly Revenue 2026/07
$3M
▼ 26.0% MoM
Top 10 Market Share 2026/07
62.6%
Shea Moisture Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shea moisture shampoo listing on Amazon US in July 2026 is ASIN B0BBBSMV94 (Brand: Native), which sold 30,000 units at $19.78 apiece — equal to 14.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $1,912,950 in July 2026 — 62.6% of unit volume and 63.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shea Moisture Shampoo' on Amazon
July 2026
Is 62.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BBBSMV94
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30K
▼ 50.0%vs. prior month
$592.5K
latest month
12-month trend
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B07QC43BXB
L'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
20K
▲ 0.0%vs. prior month
$346.6K
latest month
12-month trend
B07LCH8QZ8
Aussie Miracle Moist Shampoo: Hydrating & Gentle Cleansing Treatment with Avocado & Jojoba Oil, 26.2 Fl Oz
10K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend
B07NSZHMWD
Shea Moisture Intensive Hydration Hair Masque Manuka Honey & Mafura Oil For Dry, Damaged Hair Deep Conditioning Hair Treatment 11.5 oz
10K
▲ 0.0%vs. prior month
$129.7K
latest month
12-month trend
B0D9L6LGW8
VICHY Dercos Dandruff Shampoo, Antifungal Itchy Scalp Treatment | Clinical strength selenium sulfide formula with Salicylic Acid & Niacinamide. Dermatologist recommended for both men & women.
9K
▼ 10.0%vs. prior month
$179.9K
latest month
12-month trend
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Best Shea Moisture Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Native is the best-performing shea moisture shampoo brand in July 2026, moving 38,000 units across 2 ASINs for 29.2% of Top 10 volume. Shea Moisture follows with 25,000 units (19.2%), ahead of Mielle Organics on 20,000 units (15.4%).
With 7 brands splitting the Top 10 and 63.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $19.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Native
2 ASINs in Top 10
29.2%
Units
38K
Revenue
$749.4K
Avg. price
$19.78
B0BBBSMV94
$19.78·★4.4·14.8K revsNative Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
Units sold30KB0CHK1CKJ2
$19.78·★4.4·14.8K revsNative Shampoo and Conditioner Contain Naturally Derived Ingredients| All Hair Type Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - Almond & Shea Butter, 16.5 fl oz each (2 pack)
Units sold8K
Shea Moisture
3 ASINs in Top 10
19.2%
Units
25K
Revenue
$310.8K
Avg. price
$11.28
B07NSZHMWD
$11.69·★4.6·21.4K revsShea Moisture Intensive Hydration Hair Masque Manuka Honey & Mafura Oil For Dry, Damaged Hair Deep Conditioning Hair Treatment 11.5 oz
Units sold10KB07NQHWHLM
$8.09·★4.5·18.2K revsShea Moisture 100% Virgin Coconut Oil Leave-in Treatment, 8 Ounce | For dry hair and curls - hydrates, softens, detangles, and improves manageability with 100% Virgin Coconut Oil.
Units sold8KB09HCYF8MS
$14.07·★4.6·18.2K revsSHEA MOISTURE JBCO LEAVE IN COND STRNGTH+RESTORE 20 FL.OZ. | For damaged hair - reduces breakage, improves elasticity, and controls frizz with Jamaican Black Castor Oil and Shea Butter.
Units sold7K
Mielle Organics
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$190.8K
Avg. price
$9.94
B07N7MWX72
$9.94·★4.4·37.1K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20K
Trending Shea Moisture Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07FNZG13J leads positive momentum with ▲ 800.0% MoM growth on 900 units, with B0GFXS539D close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FNZG13J
SheaMoisture Baby Wash and Shampoo for Baby Skin 100% Virgin Coconut Oil Cruelty Free Skin Care 13 oz
Price
$5.49
Rating
4.7
Reviews
4.4K
Latest month sales
B0GFXS539D
Head & Shoulders Anti-Dandruff Shampoo, Shea Butter, Daily Use, Sulfate-Free, Rich Moisture, Curly & Coily Hair, 28.2oz
Price
$12.47
Rating
4.8
Reviews
1.7K
Latest month sales
B0157K2GZO
SheaMoisture Shampoo & Conditioner Set, Jamaican Black Castor Oil | Strengthen & Restore Repair Treatment for Dry, Damaged Hair | Wavy, Coily, Kinky & Curly Hair | Shea Butter, Peppermint & ACV
Unlock to view ASIN details and product titles
Price
$25.98
Rating
4.5
Reviews
13K
Latest month sales
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