Head And Shoulders Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Head And Shoulders sales on Amazon US totaled 297,600 units in July 2026 (▼ 12.1% vs. the prior month), generating an estimated $4,548,094 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.9% of unit volume and 63.0% of revenue, while a typical listing is priced at $17.51. The keyword itself pulled 34,999 Amazon queries over the same period (▲ 2.5% MoM).
Zooming out to the 12-month window ending July 2026, the head and shoulders Top 50 moved 3,460,050 units and $52,702,806 in cumulative sales — an average of 288,338 units and $4,391,900 per month. Monthly throughput topped out at 338,600 units in June 2026 and dipped to 204,950 in May 2026, leaving the latest reading 10.1% higher than August 2025.
Head And Shoulders Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
297.6K
▼ 12.1% MoM
Monthly Revenue 2026/07
$4.5M
▼ 15.8% MoM
Top 10 Market Share 2026/07
68.9%
Head And Shoulders Market Share & Sales Concentration on Amazon US — July 2026
The most-sold head and shoulders listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 33.6% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 205,000 units and $2,866,000 in July 2026 — 68.9% of unit volume and 63.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Head And Shoulders' on Amazon
July 2026
Is 68.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0DV43L7J8
CeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
20K
▼ 33.3%vs. prior month
$199.4K
latest month
12-month trend
B01NAAZEHL
Head and Shoulders Classic Clean 2-in-1 Anti-Dandruff Shampoo + Conditioner 8.45 Fl Oz
20K
▲ 0.0%vs. prior month
$126K
latest month
12-month trend
B0B96LXQ49
Head & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
20K
▲ 100.0%vs. prior month
$249.4K
latest month
12-month trend
B07F38LXDM
Head & Shoulders Classic Clean Anti-Dandruff Shampoo Twin Pack, 32.1 fl oz Each, 72-Hour Dandruff Protection, Safe for Everyday Use on All Hair Types
10K
▼ 50.0%vs. prior month
$265.9K
latest month
12-month trend
B0FL46VFKH
Dove Men Dandruff Defense 2-in-1 Shampoo & Conditioner for Flakes 18oz | Anti-dandruff, with Pyrithione Zinc for flake-free hair, to Moisturize Hair & Scalp, supports scalp health, for hair strength
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
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Best Head And Shoulders Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing head and shoulders brand in July 2026, moving 100,000 units across 1 ASIN for 48.8% of Top 10 volume. Head & Shoulders follows with 75,000 units (36.6%), ahead of CeraVe on 20,000 units (9.8%).
With 4 brands splitting the Top 10 and 95.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $16.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
1 ASIN in Top 10
48.8%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·112.3K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100K
Head & Shoulders
7 ASINs in Top 10
36.6%
Units
75K
Revenue
$1M
Avg. price
$15.01
B01NAAZEHL
$6.29·★4.7·6.6K revsHead and Shoulders Classic Clean 2-in-1 Anti-Dandruff Shampoo + Conditioner 8.45 Fl Oz
Units sold20KB0B96LXQ49
$12.47·★4.8·1.6K revsHead & Shoulders Classic Clean Anti-Dandruff Shampoo, 72-Hour Dandruff Protection, 1% Pyrithione Zinc, 28.2 fl oz
Units sold20KB07F38LXDM
$25.55·★4.8·23.3K revsHead & Shoulders Classic Clean Anti-Dandruff Shampoo Twin Pack, 32.1 fl oz Each, 72-Hour Dandruff Protection, Safe for Everyday Use on All Hair Types
Units sold10KB0GFY2BHCN
$12.47·★4.7·476 revsHead & Shoulders Tea Tree Oil 2-in-1 Anti-Dandruff Shampoo and Conditioner, 72-Hour Protection, 1% Pyrithione Zinc, 28.2 fl oz
Units sold8KB07FHHJWYB
$14.13·★4.5·21.2K revsHead & Shoulders Royal Oils Instant Soothe Scalp Elixir, 4.2 fl oz, No-Rinse Scalp Relief for Textured Hair
Units sold6KB0FTKCSDJ5
$11.97·★4.6·13.4K revsHead & Shoulders Clinical Strength Advanced Oil Control Anti-Dandruff Shampoo, 1% Selenium Sulfide, Stubborn Dandruff, 13.5 fl oz
Units sold6KB08HP54CVQ
$22.16·★4.6·13.4K revsHead & Shoulders Clinical Strength Advanced Oil Control Anti-Dandruff Shampoo Twin Pack, 1% Selenium Sulfide, 13.5 fl oz Each
Units sold5K
CeraVe
1 ASIN in Top 10
9.8%
Units
20K
Revenue
$199.4K
Avg. price
$9.97
B0DV43L7J8
$9.97·★4.5·6.2K revsCeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
Units sold20K
Trending Head And Shoulders Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07FHHJWYB booked 6K units at $14.13, with ▲ 50.0% MoM change. On the growth side, B000Q65XVY leads positive momentum with ▲ 150.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FHHJWYB
Head & Shoulders Royal Oils Instant Soothe Scalp Elixir, 4.2 fl oz, No-Rinse Scalp Relief for Textured Hair
Price
$14.13
Rating
4.5
Reviews
21.2K
Latest month sales
B0FTKCSDJ5
Head & Shoulders Clinical Strength Advanced Oil Control Anti-Dandruff Shampoo, 1% Selenium Sulfide, Stubborn Dandruff, 13.5 fl oz
Price
$11.97
Rating
4.6
Reviews
13.4K
Latest month sales
B000Q65XVY
Head & Shoulders Classic Clean Dandruff Shampoo 13.5 Oz
Unlock to view ASIN details and product titles
Price
$7.56
Rating
4.7
Reviews
774
Latest month sales
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