Shea Moisture Kids Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shea Moisture Kids sales on Amazon US totaled 219,900 units in July 2026 (▼ 19.2% vs. the prior month), generating an estimated $2,591,101 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.2% of unit volume and 36.8% of revenue, while a typical listing is priced at $12.51. The keyword itself pulled 17,862 Amazon queries over the same period (▲ 15.9% MoM).
Zooming out to the 12-month window ending July 2026, the shea moisture kids Top 50 moved 2,512,300 units and $28,513,617 in cumulative sales — an average of 209,358 units and $2,376,135 per month. Monthly throughput topped out at 272,100 units in June 2026 and dipped to 126,800 in May 2026, leaving the latest reading 6.7% lower than August 2025.
Shea Moisture Kids Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
219.9K
▼ 19.2% MoM
Monthly Revenue 2026/07
$2.6M
▼ 17.7% MoM
Top 10 Market Share 2026/07
43.2%
Shea Moisture Kids Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shea moisture kids listing on Amazon US in July 2026 is ASIN B01M9DV1OT (Brand: SO COZY), which sold 20,000 units at $8.09 apiece — equal to 9.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 95,000 units and $953,100 in July 2026 — 43.2% of unit volume and 36.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shea Moisture Kids' on Amazon
July 2026
Is 43.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01M9DV1OT
So Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
20K
▲ 0.0%vs. prior month
$178.8K
latest month
12-month trend
B07KRS9JG1
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
10K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend
B07NQCBRK3
SHEA MOISTURE Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 )
10K
▼ 50.0%vs. prior month
$100.5K
latest month
12-month trend
B09GTMR23B
Aussie Kids Hair Care Bundle Set Including: Shampoo (16 Fl Oz), Conditioner (16 Fl Oz) & Detangler Spray (8 Fl Oz), Paraben- Freem Sulfate-Free, Dye-Free, Cruelty-Free, Tangle-Free Styling
10K
▼ 50.0%vs. prior month
$149.1K
latest month
12-month trend
B09JL8D41T
Cetaphil 2-in-1 Baby Shampoo & Body Wash, Tear Free, Calendula, 7.8oz | 2-In-1 Baby Wash And Shampoo, Organic Calendula, Tear Free, Paraben Free, Newborn Sensitive Skin, No Colorants Or Mineral Oil
10K
▲ 0.0%vs. prior month
$57.4K
latest month
12-month trend
B07NQHWHLM
Shea Moisture 100% Virgin Coconut Oil Leave-in Treatment, 8 Ounce | For dry hair and curls - hydrates, softens, detangles, and improves manageability with 100% Virgin Coconut Oil.
8K
▼ 11.1%vs. prior month
$71.8K
latest month
12-month trend
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Best Shea Moisture Kids Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SO COZY is the best-performing shea moisture kids brand in July 2026, moving 28,000 units across 2 ASINs for 29.5% of Top 10 volume. Shea Moisture follows with 24,000 units (25.3%), ahead of Aussie on 20,000 units (21.1%).
With 6 brands splitting the Top 10 and 75.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.54 to $11.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SO COZY
2 ASINs in Top 10
29.5%
Units
28K
Revenue
$266.9K
Avg. price
$9.54
B01M9DV1OT
$8.09·★4.5·35.5K revsSo Cozy Leave In Conditioner Spray (8 Fl Oz) Paraben-Free Detangler for Kids' Curly Hair, Deep Conditioner & Tangle-Free Curls, Gentle & Nourishing with Keratin, Vitamin B5, Olive Oil & Jojoba Oil
Units sold20KB082JHTVYC
$10.98·★4.5·7.3K revsSO COZY Kids Shampoo, Conditioner & Body Wash, Gentle 3-in-1, 16 Fl Oz Pump | Moisture Rich Hydrating Daily Cleanser & Conditioning with Keratin, Vitamin B5 & Kiwi Extract, Paraben & Sulfate-Free
Units sold8K
Shea Moisture
3 ASINs in Top 10
25.3%
Units
24K
Revenue
$272.4K
Avg. price
$10.78
B07NQCBRK3
$9.87·★4.3·25.6K revsSHEA MOISTURE Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 )
Units sold10KB07NQHWHLM
$8.09·★4.5·18.2K revsShea Moisture 100% Virgin Coconut Oil Leave-in Treatment, 8 Ounce | For dry hair and curls - hydrates, softens, detangles, and improves manageability with 100% Virgin Coconut Oil.
Units sold8KB08BT948RD
$14.39·★4.6·25K revsShea Moisture Curl Enhancing Smoothie Hair Cream for Thick, Curly Hair Coconut and Hibiscus Sulfate Free and Paraben Free Curl Cream 20 oz
Units sold6K
Aussie
2 ASINs in Top 10
21.1%
Units
20K
Revenue
$228.8K
Avg. price
$11.44
B07KRS9JG1
$7.97·★4.7·4.5K revsAussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
Units sold10KB09GTMR23B
$14.91·★4.8·6.7K revsAussie Kids Hair Care Bundle Set Including: Shampoo (16 Fl Oz), Conditioner (16 Fl Oz) & Detangler Spray (8 Fl Oz), Paraben- Freem Sulfate-Free, Dye-Free, Cruelty-Free, Tangle-Free Styling
Units sold10K
Trending Shea Moisture Kids Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0BRN2S356 booked 6K units at $13.99, with ▼ 25.0% MoM change. On the growth side, B07FNZG13J leads positive momentum with ▲ 800.0% MoM growth on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BRN2S356
T is for Tame Kids Hair Taming Gel for Soft, Natural Style & Hold | Anti-frizz hair gel (3.38 fl oz), non-sticky, vitamin E, alcohol-free, non-sticky, for all hair types, made in the USA
Price
$13.99
Rating
4.4
Reviews
1.8K
Latest month sales
B08BT948RD
Shea Moisture Curl Enhancing Smoothie Hair Cream for Thick, Curly Hair Coconut and Hibiscus Sulfate Free and Paraben Free Curl Cream 20 oz
Price
$14.39
Rating
4.6
Reviews
25K
Latest month sales
B07FNZG13J
SheaMoisture Baby Wash and Shampoo for Baby Skin 100% Virgin Coconut Oil Cruelty Free Skin Care 13 oz
Unlock to view ASIN details and product titles
Price
$5.49
Rating
4.7
Reviews
4.4K
Latest month sales
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