Safeguard Bar Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Safeguard Bar Soap sales on Amazon US totaled 514,000 units in July 2026 (▼ 15.2% vs. the prior month), generating an estimated $6,002,030 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.5% of unit volume and 54.2% of revenue, while a typical listing is priced at $11.90. The keyword itself pulled 24,160 Amazon queries over the same period (▲ 1.4% MoM).
Zooming out to the 12-month window ending July 2026, the safeguard bar soap Top 50 moved 4,698,650 units and $54,324,025 in cumulative sales — an average of 391,554 units and $4,527,002 per month. Monthly throughput topped out at 605,000 units in June 2026 and dipped to 265,700 in May 2026, leaving the latest reading 68.4% higher than August 2025.
Safeguard Bar Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
514K
▼ 15.2% MoM
Monthly Revenue 2026/07
$6M
▼ 15.3% MoM
Top 10 Market Share 2026/07
52.5%
Safeguard Bar Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold safeguard bar soap listing on Amazon US in July 2026 is ASIN B09DDD6YGJ (Brand: Dove), which sold 70,000 units at $10.97 apiece — equal to 13.6% of every unit tracked in this report.
The Top 10 ASINs account for 270,000 units and $3,254,900 in July 2026 — 52.5% of unit volume and 54.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Safeguard Bar Soap' on Amazon
July 2026
Is 52.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B08TLGQW7Q
Dove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
20K
▲ 0.0%vs. prior month
$233.4K
latest month
12-month trend
B07FY17L3N
Irish Spring Bar Soap for Men, Original Clean, Smell Fresh and Clean for 12 Hours, Men Soap Bars for Washing Hands and Body, Mild for Skin, Recyclable Carton, 3.7 Ounce - 3 Count (Pack of 8)
10K
▲ 0.0%vs. prior month
$231.8K
latest month
12-month trend
B0DP37D91R
Mirai Clinical Persimmon Soap for Old People Smell,Nonenal® Odor Eliminator | Japanese Persimmon Soap, Natural Body Odor Soap, Green Tea Extract, Deodorizing Bar for Men, Women, Gentle for All Skin Types
10K
▲ 0.0%vs. prior month
$167.1K
latest month
12-month trend
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Best Safeguard Bar Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing safeguard bar soap brand in July 2026, moving 210,000 units across 4 ASINs for 77.8% of Top 10 volume. Irish Spring follows with 10,000 units (3.7%), ahead of Mirai on 10,000 units (3.7%).
With 7 brands splitting the Top 10 and 85.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.98 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
4 ASINs in Top 10
77.8%
Units
210K
Revenue
$2.6M
Avg. price
$11.98
B09DDD6YGJ
$10.97·★4.8·6.6K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB001ET7IQK
$12.97·★4.8·18.3K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz | For sensitive skin, Helps cleanse gently, With 1/4 moisturizing cream, For face, body & hands, Fragrance-free
Units sold70KB00I69SEK0
$12.97·★4.8·12.3K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz | Moisturizing beauty bar with ¼ moisturizing cream for soft, smooth skin on face, body and hands
Units sold50KB08TLGQW7Q
$11.00·★4.8·2.6K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20K
Irish Spring
1 ASIN in Top 10
3.7%
Units
10K
Revenue
$231.8K
Avg. price
$16.16
B07FY17L3N
$16.16·★4.8·40.3K revsIrish Spring Bar Soap for Men, Original Clean, Smell Fresh and Clean for 12 Hours, Men Soap Bars for Washing Hands and Body, Mild for Skin, Recyclable Carton, 3.7 Ounce - 3 Count (Pack of 8)
Units sold10K
Mirai
1 ASIN in Top 10
3.7%
Units
10K
Revenue
$167.1K
Avg. price
$17.95
B0DP37D91R
$17.95·★4.3·2.3K revsMirai Clinical Persimmon Soap for Old People Smell,Nonenal® Odor Eliminator | Japanese Persimmon Soap, Natural Body Odor Soap, Green Tea Extract, Deodorizing Bar for Men, Women, Gentle for All Skin Types
Units sold10K
Trending Safeguard Bar Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005IDUTEG booked 10K units at $3.99, with ▲ 25.0% MoM change. On the growth side, B0097PF0VI leads positive momentum with ▲ 800.0% MoM growth on 9K units, with B0GFMMW31V close behind at ▲ 200.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005IDUTEG
Dettol Anti Bacterial Original Soap 100g Twin Pack Dermatologically Tested
Price
$3.99
Rating
4.6
Reviews
11.8K
Latest month sales
B0097PF0VI
Zest 8-Bar Bath Size Soap, Aqua, 4 Ounce per bar, 8 bars, 32 Ounce
Price
$6.18
Rating
4.6
Reviews
6K
Latest month sales
B0GFMMW31V
5 Pcs Persimmon Soap for Old People Smell, Persimmon Soap Bar for Body Odor Control, Natural Organic Deodorant Body Wash Soap for Women & Men
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.2
Reviews
405
Latest month sales
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