Dial Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dial Body Wash sales on Amazon US totaled 620,000 units in July 2026 (▼ 22.5% vs. the prior month), generating an estimated $6,671,390 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.3% of unit volume and 61.0% of revenue, while a typical listing is priced at $11.90. The keyword itself pulled 41,794 Amazon queries over the same period (▲ 5.8% MoM).
Zooming out to the 12-month window ending July 2026, the dial body wash Top 50 moved 6,053,050 units and $64,967,887 in cumulative sales — an average of 504,421 units and $5,413,991 per month. Monthly throughput topped out at 799,500 units in June 2026 and dipped to 333,100 in May 2026, leaving the latest reading 45.4% higher than August 2025.
Dial Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
620K
▼ 22.5% MoM
Monthly Revenue 2026/07
$6.7M
▼ 20.0% MoM
Top 10 Market Share 2026/07
61.3%
Dial Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dial body wash listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.97 apiece — equal to 16.1% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 380,000 units and $4,067,300 in July 2026 — 61.3% of unit volume and 61.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dial Body Wash' on Amazon
July 2026
Is 61.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B08TKNMW1Z
Dove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
30K
▼ 25.0%vs. prior month
$325.2K
latest month
12-month trend
B073DV5GKH
Dove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B07ND4W7WR
Dove Body Wash Restore Coconut & Cocoa Butter 30.6 oz Pump, Sulfate Free | Dove Coconut & Cocoa Butter Body Wash nourishes dry skin with creamy coconut scent and MicroMoisture technology.
20K
▼ 33.3%vs. prior month
$219.4K
latest month
12-month trend
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Best Dial Body Wash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing dial body wash brand in July 2026, moving 290,000 units across 6 ASINs for 76.3% of Top 10 volume. Olay follows with 40,000 units (10.5%), ahead of DOVE MEN + CARE on 30,000 units (7.9%).
With 4 brands splitting the Top 10 and 94.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.80 to $12.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
6 ASINs in Top 10
76.3%
Units
290K
Revenue
$3.2M
Avg. price
$10.80
B00MEDOY2G
$10.97·★4.8·86.1K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB09DDD6YGJ
$10.97·★4.8·6.5K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB00SK71SAG
$10.97·★4.8·63.6K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
Units sold60KB073DV5GKH
$10.97·★4.8·3.6K revsDove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Units sold20KB07ND4W7WR
$10.97·★4.7·3K revsDove Body Wash Restore Coconut & Cocoa Butter 30.6 oz Pump, Sulfate Free | Dove Coconut & Cocoa Butter Body Wash nourishes dry skin with creamy coconut scent and MicroMoisture technology.
Units sold20KB0CGYP4GYY
$9.97·★4.7·6K revsDove Serum+ Hydration Body Wash Hyaluronic Acid 6% Hydration Serum, 18.5 oz | Serum-infused moisturizing body wash with 6% hydration serum and hyaluronic acid for dry, dehydrated skin
Units sold20K
Olay
2 ASINs in Top 10
10.5%
Units
40K
Revenue
$498.4K
Avg. price
$12.47
B0G3XN8152
$10.97·★4.8·9.1K revsOlay Body Wash for Women, Ultra Moisture, 24/7 Moisture Barrier Repair, Hydrating Formula for Visibly Healthy Soft Skin, Vitamin B3 & Hyaluronic Blend, For All Skin Types, Shea Butter Scent, 35 fl oz
Units sold20KB0GSWRFC9L
$13.97·★4.6·11.8K revsOlay Super Serum Body Wash for Extra Dry Skin, 24hr Long Lasting Rich Hydration, 5+ Ingredient Complex for Bright, Even, Firm, & Luminous Skin, with Collagen Peptide, Vitamin C & Shea Butter, 20 fl oz
Units sold20K
DOVE MEN + CARE
1 ASIN in Top 10
7.9%
Units
30K
Revenue
$325.2K
Avg. price
$10.97
B08TKNMW1Z
$10.97·★4.8·3.2K revsDove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
Units sold30K
Trending Dial Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GSWRFC9L booked 20K units at $13.97, with ▲ 0.0% MoM change. On the growth side, B0CNJ48DND leads positive momentum with ▲ 1900.0% MoM growth on 10K units, with B07Z7X5VCV close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GSWRFC9L
Olay Super Serum Body Wash for Extra Dry Skin, 24hr Long Lasting Rich Hydration, 5+ Ingredient Complex for Bright, Even, Firm, & Luminous Skin, with Collagen Peptide, Vitamin C & Shea Butter, 20 fl oz
Price
$13.97
Rating
4.6
Reviews
11.8K
Latest month sales
B0CNJ48DND
Old Spice Refreshing Body Wash for Men, 3X Defense, 24/7 Shower Fresh with Long Lasting Scent, Red Collection, Swagger with Cedarwood Scent, 24 oz (Pack of 2)
Price
$15.94
Rating
4.8
Reviews
8.2K
Latest month sales
B07Z7X5VCV
Dial Men 3-in-1 Body, Hair and Face Wash, Recharge, 23 Fl Oz, 3-Pack | Total 69 Fl Oz, clean rinse technology, moisturizing formula, includes 3 bottles, rich lather, suitable for daily use
Unlock to view ASIN details and product titles
Price
$16.11
Rating
4.6
Reviews
9.2K
Latest month sales
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