Rms Beauty Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rms Beauty sales on Amazon US totaled 492,500 units in July 2026 (▼ 26.6% vs. the prior month), generating an estimated $8,693,888 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.2% of unit volume and 67.4% of revenue, while a typical listing is priced at $26.47. The keyword itself pulled 19,421 Amazon queries over the same period (▼ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the rms beauty Top 50 moved 6,413,000 units and $116,873,202 in cumulative sales — an average of 534,417 units and $9,739,434 per month. Monthly throughput topped out at 745,000 units in November 2025 and dipped to 333,750 in May 2026, leaving the latest reading 8.5% higher than August 2025.
Rms Beauty Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
492.5K
▼ 26.6% MoM
Monthly Revenue 2026/07
$8.7M
▼ 31.3% MoM
Top 10 Market Share 2026/07
77.2%
Rms Beauty Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rms beauty listing on Amazon US in July 2026 is ASIN B07CDN39DP (Brand: LUMIFY), which sold 100,000 units at $11.93 apiece — equal to 20.3% of every unit tracked in this report.
The Top 10 ASINs account for 380,000 units and $5,855,400 in July 2026 — 77.2% of unit volume and 67.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rms Beauty' on Amazon
July 2026
Is 77.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07CDN39DP
LUMIFY Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B08GSTPT8Y
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
B0BG1T2DTZ
VEET Professional 2 Minute Cream for All Skin Types with Shea Butter, Effective Full Bikini & Pubic Hair Removal, Dermatologically Tested, 13.5 FL OZ Bottle w/Spatula
30K
▲ 0.0%vs. prior month
$348.3K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B0BG6FXQCC
Prime Prometics PrimeLash Mascara for Older Woman (Black) | Volumizing, Incredible Length in 2 Coats, Long-Stay, Zero Clumps, Hypoallergenic
20K
▼ 33.3%vs. prior month
$560K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rms Beauty Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUMIFY is the best-performing rms beauty brand in July 2026, moving 100,000 units across 1 ASIN for 26.3% of Top 10 volume. CLEAN SKIN CLUB follows with 100,000 units (26.3%), ahead of AOA STUDIO on 40,000 units (10.5%).
With 10 brands splitting the Top 10 and 63.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.95 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUMIFY
1 ASIN in Top 10
26.3%
Units
100K
Revenue
$1.2M
Avg. price
$11.93
B07CDN39DP
$11.93·★4.6·42.3K revsLUMIFY Lumify Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
Units sold100K
CLEAN SKIN CLUB
1 ASIN in Top 10
26.3%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.8·44.4K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
AOA STUDIO
1 ASIN in Top 10
10.5%
Units
40K
Revenue
$380K
Avg. price
$9.95
B08GSTPT8Y
$9.95·★4.8·22.9K revsAOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
Units sold40K
Trending Rms Beauty Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01F36JBDM booked 10K units at $7.98, with ▲ 0.0% MoM change. On the growth side, B0CV6VMXKF leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B0CZJMQXSY close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
Price
$7.98
Rating
4.5
Reviews
83.7K
Latest month sales
B0CV6VMXKF
Ogee Brush Wash Bar - Gentle Makeup Brush Cleanser, Organic & Made in USA | Gentle Makeup Brush Washing Bar with Organic Ingredients, Safe for Bristles, Made in USA
Price
$34.00
Rating
4.8
Reviews
434
Latest month sales
B0CZJMQXSY
NOONI Korean Lip Oil - Applewine - Plumping & Hydrating Tinted Lip Gloss | 24HR Hydration, Moisturizing Lip Oil, Natural Lip Plumping Effect, Waterproof Wear, Glossy Finish, Gift Stocking Stuffers
Unlock to view ASIN details and product titles
Price
$9.12
Rating
4.0
Reviews
25.8K
Latest month sales
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