Pressed Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pressed Powder sales on Amazon US totaled 206,000 units in July 2026 (▼ 38.1% vs. the prior month), generating an estimated $2,803,630 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.8% of unit volume and 41.3% of revenue, while a typical listing is priced at $14.48. The keyword itself pulled 36,047 Amazon queries over the same period (▲ 9.3% MoM).
Zooming out to the 12-month window ending July 2026, the pressed powder Top 50 moved 2,618,950 units and $40,850,572 in cumulative sales — an average of 218,246 units and $3,404,214 per month. Monthly throughput topped out at 333,000 units in June 2026 and dipped to 127,000 in May 2026, leaving the latest reading 2.9% higher than August 2025.
Pressed Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
206K
▼ 38.1% MoM
Monthly Revenue 2026/07
$2.8M
▼ 52.6% MoM
Top 10 Market Share 2026/07
40.8%
Pressed Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pressed powder listing on Amazon US in July 2026 is ASIN B01D1DRF9Q (Brand: e.l.f.), which sold 10,000 units at $7.00 apiece — equal to 4.9% of every unit tracked in this report.
The Top 10 ASINs account for 84,000 units and $1,157,490 in July 2026 — 40.8% of unit volume and 41.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pressed Powder' on Amazon
July 2026
Is 40.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01D1DRF9Q
e.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz
10K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0BDW1MN6Y
Airspun Loose Setting Powder, Talc-Free, Pore Minimizer, Oil Absorbing Face Powder - Translucent
10K
▲ 0.0%vs. prior month
$67.4K
latest month
12-month trend
B0F38QBPTN
L'Oreal Paris Infallible Blur-fection Longwear Loose Setting Powder, Blurring Face Powder With Up to 24HRs of Wear, Brightening Light Pink, 1 Kit
10K
▼ 50.0%vs. prior month
$119K
latest month
12-month trend
B01H1V7WQU
LAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
10K
▼ 75.0%vs. prior month
$299.7K
latest month
12-month trend
B07ZR111LV
e.l.f. Halo Glow Soft Focus Setting Powder, Silky & Creates Soft Glow Without Shine, Smooths Pores & Lines, Vegan & Cruelty-Free, Light
9K
▲ 28.6%vs. prior month
$72K
latest month
12-month trend
B08N1D4V9D
Boldify Hairline Powder, Root Touch Up Hair Color Black 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
8K
▼ 11.1%vs. prior month
$143.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pressed Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing pressed powder brand in July 2026, moving 19,000 units across 2 ASINs for 22.6% of Top 10 volume. Boldify follows with 15,000 units (17.9%), ahead of Airspun on 10,000 units (11.9%).
Volume is spread across 8 brands, with the top three holding 52.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.74 to $15.25, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
2 ASINs in Top 10
22.6%
Units
19K
Revenue
$132K
Avg. price
$7.50
B01D1DRF9Q
$7.00·★4.5·13.7K revse.l.f. Perfect Finish HD Powder, Blurs Fine Lines & Imperfections, All Day Wear, Perfect for On The Go, 0.28 Oz
Units sold10KB07ZR111LV
$8.00·★4.5·20.3K revse.l.f. Halo Glow Soft Focus Setting Powder, Silky & Creates Soft Glow Without Shine, Smooths Pores & Lines, Vegan & Cruelty-Free, Light
Units sold9K
Boldify
2 ASINs in Top 10
17.9%
Units
15K
Revenue
$267.9K
Avg. price
$15.25
B08N1D4V9D
$15.25·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Black 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold8KB08N1BTF6F
$15.25·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Medium Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold7K
Airspun
1 ASIN in Top 10
11.9%
Units
10K
Revenue
$67.4K
Avg. price
$6.74
B0BDW1MN6Y
$6.74·★4.6·9.6K revsAirspun Loose Setting Powder, Talc-Free, Pore Minimizer, Oil Absorbing Face Powder - Translucent
Units sold10K
Trending Pressed Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07ZR111LV booked 9K units at $8.00, with ▲ 28.6% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07ZR111LV
e.l.f. Halo Glow Soft Focus Setting Powder, Silky & Creates Soft Glow Without Shine, Smooths Pores & Lines, Vegan & Cruelty-Free, Light
Price
$8.00
Rating
4.5
Reviews
20.3K
Latest month sales
B0847R7J4N
wet n wild Photo Focus Loose Baking Setting Powder, Highlighter Makeup, Fair to Medium & Tan Skin Tones - Translucent
Price
$6.64
Rating
4.6
Reviews
12.5K
Latest month sales
B00PFCSNWA
Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Translucent, 1 Count
Unlock to view ASIN details and product titles
Price
$8.98
Rating
4.5
Reviews
12.8K
Latest month sales
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