Tarte Shape Tape Concealer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tarte Shape Tape Concealer sales on Amazon US totaled 132,900 units in July 2026 (▼ 62.1% vs. the prior month), generating an estimated $2,654,860 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.2% of unit volume and 66.0% of revenue, while a typical listing is priced at $22.09. The keyword itself pulled 24,501 Amazon queries over the same period (▼ 41.5% MoM).
Zooming out to the 12-month window ending July 2026, the tarte shape tape concealer Top 50 moved 1,984,300 units and $39,318,784 in cumulative sales — an average of 165,358 units and $3,276,565 per month. Monthly throughput topped out at 350,900 units in June 2026 and dipped to 90,900 in May 2026, leaving the latest reading 13.1% higher than August 2025.
Tarte Shape Tape Concealer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
132.9K
▼ 62.1% MoM
Monthly Revenue 2026/07
$2.7M
▼ 68.4% MoM
Top 10 Market Share 2026/07
69.2%
Tarte Shape Tape Concealer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tarte shape tape concealer listing on Amazon US in July 2026 is ASIN B07MH1KHJ2 (Brand: BS-MALL), which sold 20,000 units at $9.99 apiece — equal to 15.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 92,000 units and $1,753,000 in July 2026 — 69.2% of unit volume and 66.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tarte Shape Tape Concealer' on Amazon
July 2026
Is 69.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B0GN8JW57H
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15, All Skin Types, 1.01 Fl Oz
10K
▲ 0.0%vs. prior month
$422.3K
latest month
12-month trend
B004Y9GTOO
MAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$99.6K
latest month
12-month trend
B00LNC3JD4
tarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
10K
▼ 66.7%vs. prior month
$318.1K
latest month
12-month trend
B0BWVXMWF5
Albeaut Concealer Brush, Angled Under Eye Makeup Small Foundation Precision Face Blending Brush (193 concealer brush), 1pc
10K
▲ 0.0%vs. prior month
$69.9K
latest month
12-month trend
B0D8CHGC5B
tarte tartelette XL tubing mascara – Lash Extensions in a Tube with Peptide, Extra-Bold Buildable Lifted Length & Volume, Smudge-Proof Longwear, Easy-to-Remove, Vegan & Cruelty-Free
10K
▼ 90.0%vs. prior month
$280K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tarte Shape Tape Concealer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
tarte is the best-performing tarte shape tape concealer brand in July 2026, moving 25,000 units across 3 ASINs for 27.2% of Top 10 volume. BS-MALL follows with 20,000 units (21.7%), ahead of Smooche on 10,000 units (10.9%).
Volume is spread across 7 brands, with the top three holding 59.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $39.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
tarte
3 ASINs in Top 10
27.2%
Units
25K
Revenue
$728.8K
Avg. price
$29.33
B00LNC3JD4
$32.00·★4.2·2.2K revstarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
Units sold10KB0D8CHGC5B
$28.00·★4.4·4.6K revstarte tartelette XL tubing mascara – Lash Extensions in a Tube with Peptide, Extra-Bold Buildable Lifted Length & Volume, Smudge-Proof Longwear, Easy-to-Remove, Vegan & Cruelty-Free
Units sold10KB01KPEG108
$28.00·★4.5·6.1K revsTarte maneater mascara – Extreme Curl, Instant Volume & Length, 16HR Ultra-Creamy Longwear Eye Makeup
Units sold5K
BS-MALL
1 ASIN in Top 10
21.7%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
Smooche
1 ASIN in Top 10
10.9%
Units
10K
Revenue
$422.3K
Avg. price
$39.00
B0GN8JW57H
$39.00·★3.0·1.5K revsSmooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15, All Skin Types, 1.01 Fl Oz
Units sold10K
Trending Tarte Shape Tape Concealer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B07ZQZVMRW booked 8K units at $7.00, with ▲ 0.0% MoM change. On the growth side, B0CZLKZ5MV leads positive momentum with ▲ 60.0% MoM growth on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07ZQZVMRW
e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
Price
$7.00
Rating
4.5
Reviews
10.1K
Latest month sales
B09TMPW3KF
LAURA GELLER Ideal Fix Eye Concealer for Mature Skin – Light
Price
$28.00
Rating
4.3
Reviews
1.7K
Latest month sales
B0CZLKZ5MV
3Pcs Cream Contour Stick Makeup Kit, Shades with Highlighter, Blush and Bronzer Contour Stick for Sculpt the Cheeks, Long Lasting, Waterproof, Matte & Dewy Finish (LIGHT MEDIUM(2+5+6))
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.3
Reviews
757
Latest month sales
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